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Derek Cornish got laid off, answered a job ad, and became the top salesman at a window company. Then he and his partner Lakota Tidd built Top Home Improvements from a garage to $20 million a year across three Michigan locations on door knocking and 300 events a year. In this episode Derek breaks down the sales system behind it: why close percentage is the first KPI to track, why his Detroit manager did more revenue with fewer reps, the month they raised prices 30% and had their biggest month ever, sweat questions, same day next day, first in last in, the scariest room in the company, and how to fix commission breath before it costs you the sale. If you run a home service or home improvement sales team, this is the playbook.

Follow Derek Cornish and Top Home Improvements: https://tophomeimprove.com | derek@tophomeimprove.com

-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introduction
00:51 - Laid off, then top salesman
07:35 - Selling to people not looking
09:25 - Why 3 out of 10 wins
10:43 - Bottom line beats top line
14:37 - Never scared of price
16:41 - From texts to a KPI system
18:37 - Fewer reps, more revenue
26:30 - Commitments and accountability
29:45 - The scariest room
33:01 - The first KPI to track
34:26 - Same day, next day
37:27 - Beating the big brand
39:58 - When they ask for a discount
45:46 - Selling out of your own pocket
54:31 - Go for the no
55:37 - Commission breath
59:39 - A million behind, a million ahead
1:03:04 - Pancakes and the Top Home cult
1:09:01 - Raised prices 30%, biggest month
1:11:54 - Fractional CFO and accrual
1:13:14 - Role play, role play, role play
1:21:26 - Predictable Success

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