『The Fire in Albuquerque』のカバーアート

The Fire in Albuquerque

The Fire in Albuquerque

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In March 2000, two of the biggest phone makers on earth got the exact same phone call about the exact same supplier fire. One took the reassurance at face value. One didn't believe it, kept pushing, and found out the real damage was months, not weeks. Twenty-six years later, one of those companies doesn't make phones anymore.

In this episode, Carlo tells the full story — and uses it to close out the RED/AMBER/GREEN arc from Episodes 1 through 4 with the one distinction that actually decided the outcome.

In this episode:

  • The real story behind the March 2000 Philips plant fire — and why it split Nokia and Ericsson's fortunes for a decade
  • Why gathering the signal is amber work, but deciding to question it is green — and always will be
  • A live test of the fifteen-minute pre-meeting intelligence workflow from Episode 3, run honestly, flaws included
  • The treadmill trap, revisited — what "reclaimed time" looks like when it's spent right versus spent on autopilot
  • A personal admission: the times Carlo made Ericsson's call instead of Nokia's, and what it cost


📘 Free — The Procurement Professional's AI Playbook: which procurement tasks AI can genuinely take off your plate, which it can't, and the prompts worth trusting. Grab it at thesmartersupplychain.com

🗞 The Smarter Supply Chain Chronicle — practical, no-hype AI for procurement, every Tuesday.

Hosted by Carlo Selorio · The Smarter Supply Chain · 28 years in the field, no vendor spin.

📘 Free — The Procurement Professional's AI Playbook: which procurement tasks AI can genuinely take off your plate, which it can't, and the prompts worth trusting. Grab it at thesmartersupplychain.com

🗞 The Smarter Supply Chain Chronicle — practical, no-hype AI for procurement, every Tuesday.

Hosted by Carlo Selorio · The Smarter Supply Chain · 28 years in the field, no vendor spin.

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