If your website should be generating leads but isn’t, this episode breaks down exactly why. Peter walks through the seven most common places small businesses lose leads, from missing call tracking to Google Business Profile mistakes, leaky websites, slow follow-up, poor lead nurture, mismanaged ad spend, and more.

Make sure you download today’s episode resources, including the free Lead Leak Detector Checklist, to get the full system we talk through today.

Free resource links:

Lead Leak Detector Checklist:

https://bizmarketing.com/7-point-lead-leak-detector-checklist/

BizMarketing Free Resources:

https://bizmarketing.com/resources/

BizMarketing Newsletter Signup:

https://bizmarketing.com/small-business-marketing-newsletter/

The Field Guide Podcast:

https://bizmarketing.com/podcast/

In this episode of The Field Guide, host Peter Wilson sits down with Peter Bacon of CallTrackingMetrics (CTM), to dive deep into the tools, technology, and strategy behind modern call tracking, and why it remains one of the most important components of lead attribution for small and local businesses.

This episode is a must-listen for agencies, marketers, and business owners who want clearer insights into where their leads come from and how to make every call count. Whether you’re using call tracking today or considering adding it to your tech stack, you’ll walk away with practical, real-world knowledge from one of the most trusted experts in the space.

In this episode of The Field Guide, host Peter sits down with social media manager Ivy Moore to unpack what it really takes to run a successful social media account for your business in 2025.

With years of experience managing social channels for consumer brands, retail, and now the champagne importer fatcork, Ivy shares practical insights on:

• Why social media still matters for brand legitimacy and discoverability.
• How to choose the right platform (and why focusing on one is better than spreading yourself thin).
• Building community and engagement instead of chasing vanity metrics.
• Campaign examples that show the power of behind-the-scenes storytelling.
• Step-by-step advice for business owners just starting out, including defining your customer, clarifying your purpose, and creating a content calendar.

Whether you’re an entrepreneur, a local business owner, or simply tired of “random acts of marketing,” Ivy and Pete's discussion offers a clear, practical guide to making social media work for you.