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Betsy Fore, founder, investor, and former toy designer, joins The Female Founder to share how bold ideas, personal values, and resilience have shaped her journey from building consumer products to launching a venture capital fund. She discusses lessons learned from designing for global brands, scaling two mission-driven startups, and supporting underrepresented founders through her nonprofit and investment work.

Fore reflects on her early career in the toy industry, the rapid growth of WonderWoof and Tiny Organics, and how her personal experiences—including motherhood and family health history—sparked a deep commitment to nutrition and children’s wellbeing. She also breaks down how values-driven decision-making, mindfulness practices, and understanding one’s purpose can strengthen both leadership and long-term impact.

Join us as we discuss:

• How early creative work at Mattel, Hasbro, and Star Wars shaped her entrepreneurial mindset
• Building WonderWoof and scaling a consumer product from launch to major retail distribution
• Tiny Organics’ mission, rapid growth, and partnership with national health initiatives
• Launching Native Rising and Velveteen Ventures to support Native founders and planet-first innovation
• Using values, neuroscience, and mindfulness to guide decisions and sustain purpose-driven leadership

Thank you for tuning in to The Female Founder Show with host and entrepreneur Bridget Fitzpatrick. If you like what you heard, please give us a review and let us know what you think?

Want to hear and see more great content to help you run your business more profitably? Go to ASBN.com.

If you want to watch the full video version of The Female Founder show, go to TheFemaleFounder.com

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Julia Stewart, former CEO of a $5 billion company and now founder of the health tech startup Alurx, joins The Female Founder to discuss the realities of entrepreneurship, leadership, and values-driven growth. She reflects on the unexpected challenges she faced transitioning from corporate leadership to launching a wellness-focused venture, and how empathy, mentorship, and strategic planning shape her approach to building high-performing teams.

Stewart also shares insights from her decades-long career, including why securing the right investors remains difficult even for experienced leaders, how behavioral psychology informs team development, and why personal discipline and wellness practices are essential for sustained success. Her perspective offers practical guidance for aspiring founders navigating uncertainty, career transitions, and the demands of leading with conviction.

Key discussion areas:

• Navigating investor challenges in the evolving health tech landscape
• Applying empathy and behavioral insights to leadership and team culture
• Building high-performing teams aligned with vision, values, and accountability
• The role of mentorship, initiative, and career adaptability for women
• Using strategic planning and personal routines to sustain productivity and balance

Thank you for tuning in to The Female Founder Show with host and entrepreneur Bridget Fitzpatrick. If you like what you heard, please give us a review and let us know what you think?

Want to hear and see more great content to help you run your business more profitably? Go to ASBN.com.

If you want to watch the full video version of The Female Founder show, go to TheFemaleFounder.com

Send us a text

We sit down with FiftyFlowers founder and CEO Liza Roeser to unpack how a Peace Corps posting became a multimillion‑dollar, farm‑to‑door floral brand. From $2,400 in bonds to thousands of weddings a week, Liza shares candid lessons on resilience, leadership, and joy.

• origins in Ecuador and entry into flowers
• why fifty stems balance a box
• handling perishables, logistics, and force majeure
• bootstrapping with limited funds
• fail forward mindset and team culture
• building confidence on social media
• daily routine for clarity and stamina
• mentors and media that sharpen focus
• DIY kits and shifting consumer habits
• leadership evolution and founder sabbatical
• vision vs operations and hiring a COO
• the Magic of Flowers book and mission
• expanding beyond weddings to everyday joy

If you're a female founder and would like to help other female founders with your inspiring story, we would love to hear from you.

Thank you for tuning in to The Female Founder Show with host and entrepreneur Bridget Fitzpatrick. If you like what you heard, please give us a review and let us know what you think?

Want to hear and see more great content to help you run your business more profitably? Go to ASBN.com.

If you want to watch the full video version of The Female Founder show, go to TheFemaleFounder.com