January 2026 - This is the first ever episode of the pod, and the second most popular episode we've ever recorded. Dan is now at Eleven Sports Media running Global Partnerships Development. Find him on LinkedIn as Daniel McGeachie.

Our guest in Episode One is Dan McGeachie, who most recently led the marketing for one of City Football Group’s new businesses within Manchester City FC (read Dan McGeachie’s full Bio below). These podcasts will bring you insights straight from the experts, and we’ll be publishing them on the second Tuesday of each month.

We talk about Lad Bible and not getting caught up chasing trends, tackle that old cliche 'authenticity', and discuss how important it is to do things for fans that don't always appear on the engagement stats at the end of the week.

Key Insights from Episode One

1. Don’t forget: Social Media is a fundamental tool of communications, not a ‘nice to have’
2. Don’t get caught up chasing trends: Lad Bible isn’t your key demographic, your fans are
3. Be true to your football club. Learn lessons from others, but don’t copy and paste
4. Create a ‘Help’ channel for queries and enquiries by fans (see the Fan Engagement Index for more on this)

Episode Links:

• #ProperBradford (Bradford (Park Avenue)): https://bpafc.com/2019-2020-bradford-park-avenue-season-tickets-are-now-on-sale/
• British Airways Twitter Account: twitter.com/british_airways

Dan McGeachie Full Bio

Dan is a specialist in marketing and communications, and has experience in football from the grassroots to the top of the game, having worked for the West Riding County FA in their marketing team, to recently leading the marketing for one of City Football Group’s new businesses within Manchester City FC. He also had spells in The National League with Harrogate Town and at Bradford City. Whilst at Bradford City, Daniel was a member of the EFL’s Digital Working Group.

He’s also an associate of Fan Insights, and helped us to develop our social media measurement for the Fan Engagement Index

And don’t forget you can join the Fan Engagement Network at faninsights.co.uk/network

Theme music: Future Stuff by Apoxode (c) copyright 2018 Licensed under a Creative Commons Attribution

Support this show http://supporter.acast.com/fan-engagement-pod.

Hosted on Acast. See acast.com/privacy for more information.

January 2026

Part one

As we head towards a new season (2022/2023), I lay out the position we appear to be in when it comes to Fan Engagement as part of the government’s Fan Led Review. This is after all the context for every discussion about reform of Fan Engagement. I look at where The Premier League are and where The EFL are on this critical issue.

Part two

The main part of this episode is where I try to get my head around a major recommendation of the Fan Led Review’s proposed reforms - and a major plank of the Premier League’s new Fan Engagement Standard. I chat with Shaun Lockwood COO of Doncaster Rovers and Dave Matthews Jones, Fans Elected Director of Cambridge United. This is part of my attempt to create and contribute to the discussion I think we need. Both clubs are at different stages of implementing Shadow Board structures, and I chat with them about where they are, and why they think the structure matters to their clubs - and football more widely.

I’ll be continuing this theme in the coming months, announcing some exciting news soon about how. Keep an eye out on https://fanengagement.net @thinkengagement or look for us on LinkedIn or Facebook. Email us via hello@fanengagement.net

Support this show http://supporter.acast.com/fan-engagement-pod.

Hosted on Acast. See acast.com/privacy for more information.

Series 2 Episode 4 is all about our research paper, ‘Establishing Fan Engagement as a core value in the Football Industry during a New Era of Regulation’, with my colleagues Natasha Simms and Andrea Rossi.

It’s a slightly longer episode than normal, so to help you navigate it these are the questions in the order we ask them:

• What makes the research distinct and what are the four pillars?
• What is the key pillar for every club to adopt?
• What are the overlaps between the research and the Fan Engagement Index?
• What are fan engagement challenges are for clubs in crisis?
• How to connect fan engagement with the separate but related areas of fan experience and community engagement.
• We ask how to close the gap between research and practice
• And finally, we discuss what the best practice should be in the growing women’s game.

We’ve provided a breakdown of the questions we ask in the episode description too.

Enjoy the episode.

Don’t forget you can download the full report via fanengagement.net Just click on the research tab at the top of the page and you’ll find it.

Do like, subscribe and share.

Support this show http://supporter.acast.com/fan-engagement-pod.

Hosted on Acast. See acast.com/privacy for more information.