January 2026 - This is the first ever episode of the pod, and the second most popular episode we've ever recorded. Dan is now at Eleven Sports Media running Global Partnerships Development. Find him on LinkedIn as Daniel McGeachie.

Our guest in Episode One is Dan McGeachie, who most recently led the marketing for one of City Football Group’s new businesses within Manchester City FC (read Dan McGeachie’s full Bio below). These podcasts will bring you insights straight from the experts, and we’ll be publishing them on the second Tuesday of each month.

We talk about Lad Bible and not getting caught up chasing trends, tackle that old cliche 'authenticity', and discuss how important it is to do things for fans that don't always appear on the engagement stats at the end of the week.

Key Insights from Episode One

1. Don’t forget: Social Media is a fundamental tool of communications, not a ‘nice to have’
2. Don’t get caught up chasing trends: Lad Bible isn’t your key demographic, your fans are
3. Be true to your football club. Learn lessons from others, but don’t copy and paste
4. Create a ‘Help’ channel for queries and enquiries by fans (see the Fan Engagement Index for more on this)

Episode Links:

• #ProperBradford (Bradford (Park Avenue)): https://bpafc.com/2019-2020-bradford-park-avenue-season-tickets-are-now-on-sale/
• British Airways Twitter Account: twitter.com/british_airways

Dan McGeachie Full Bio

Dan is a specialist in marketing and communications, and has experience in football from the grassroots to the top of the game, having worked for the West Riding County FA in their marketing team, to recently leading the marketing for one of City Football Group’s new businesses within Manchester City FC. He also had spells in The National League with Harrogate Town and at Bradford City. Whilst at Bradford City, Daniel was a member of the EFL’s Digital Working Group.

He’s also an associate of Fan Insights, and helped us to develop our social media measurement for the Fan Engagement Index

And don’t forget you can join the Fan Engagement Network at faninsights.co.uk/network

Theme music: Future Stuff by Apoxode (c) copyright 2018 Licensed under a Creative Commons Attribution

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