Why does one person in the family end up carrying everything — the blame, the mood, the thing nobody will say out loud? That wasn't a flaw in you. That was a role, and someone cast you in it.

Scapegoating is bullying that a family agrees not to stop, and it works because it holds the group together at your expense.

This is a highlight from a recent live Q&A, repurposed here as our second weekly podcast segment. In this episode, Kerry breaks down why families choose a scapegoat, why the role follows you into adulthood, and why none of it was ever about you:
• Why scapegoating is really bullying — and why a smear campaign is the same dynamic
• The four reasons a family picks a scapegoat, including the truth-teller who sees too clearly
• What the people who witnessed it learned to do instead of stopping it
• Introjection: how you took in a role that was never yours to carry
• Why the doubt you feel afterward makes sense — and why it was always about them

Submit your question to be answered on air here!

Resources

• The Complete Recovery Collection: Narcissistic abuse resources
• First Steps to Leaving: Online self-paced digital course
• Toxic-Free Relationship Club: Live coaching & community support

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Kerry Kerr McAvoy, Ph.D., an author and educator, helps listeners decode toxic dynamics, recognize manipulation, and rebuild self-trust.

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This podcast/video is for educational purposes only. It does not constitute therapy, counseling, or professional mental health advice, nor does listening create a doctor-patient or therapist-client relationship. If you or someone you know is in immediate danger, please call 911 or contact the Suicide & Crisis Lifeline by calling or texting 988 (US/Canada).