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  • The FMCG Marketing Daily | Panera Bread hires CMO from Cava | Nivea: Die Kehrtwende der Kultmarke – | James Watt eyeing brewery deals for

    The FMCG Marketing Daily | Panera Bread hires CMO from Cava | Nivea: Die Kehrtwende der Kultmarke – | James Watt eyeing brewery deals for
    2026/08/14
    The FMCG Marketing Daily — August 14, 2026 In this episode: • Panera is poaching marketing leadership from one of fast casual's hottest outperformers as it tries to arrest a prolonged brand decline — a classic turnaround CMO hire worth unpacking. • Beiersdorf is reversing Nivea's premium repositioning strategy and pivoting the iconic mass-market brand back to its roots — a rare and telling admission that premiumisation does not work for every heritage brand. • BrewDog co-founder James Watt is actively scouting brewery acquisitions for his new challenger beer brand Second Best — and his build-via-acquisition approach is a direct challenge to the conventional challenger brand playbook. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    7 分
  • The FMCG Marketing Daily | Dove's marketing mixes sports and style | UK exporters warned over EU pallet | Bazooka puts reality TV rivalry center

    The FMCG Marketing Daily | Dove's marketing mixes sports and style | UK exporters warned over EU pallet | Bazooka puts reality TV rivalry center
    2026/08/13
    The FMCG Marketing Daily — August 13, 2026 In this episode: • Dove's return to US Open sponsorship shows how a major Unilever brand is blending sports equity with its body-confidence purpose platform to reach a premium consumer audience. • The EU's Packaging and Packaging Waste Regulation coming into force is a direct compliance and brand-claims challenge for every FMCG manufacturer exporting into Europe. • Bazooka's social-first campaign built around reality TV culture is a live test of whether a heritage confectionery challenger brand can win relevance with younger consumers without traditional media spend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    6 分
  • The FMCG Marketing Daily | CeraVe tackles tanmaxxing in social series | Mars Bar from 1991 found – | Tesco's latest campaign urges shoppers to

    The FMCG Marketing Daily | CeraVe tackles tanmaxxing in social series | Mars Bar from 1991 found – | Tesco's latest campaign urges shoppers to
    2026/08/12
    The FMCG Marketing Daily — August 12, 2026 In this episode: • L'Oréal's CeraVe is using a real Gen Z social trend — tanmaxxing — as a creative hook to shift SPF behaviour, making this a live case study in culture-led brand marketing. • A viral discovery of a 1991 Mars Bar — 56% larger than the current version — has thrown shrinkflation back into the public spotlight at exactly the wrong moment for Mars as a brand. • Tesco is actively pushing Clubcard reward redemption through a new BBH-created campaign — a move that directly shapes the battlefield for FMCG brands competing on price and loyalty at the shelf. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    6 分
  • The FMCG Marketing Daily | Nestlé, Danone under scrutiny in Austria | Something big just changed at Beyoncé's | Jif's new campaign reworks logo to

    The FMCG Marketing Daily | Nestlé, Danone under scrutiny in Austria | Something big just changed at Beyoncé's | Jif's new campaign reworks logo to
    2026/08/11
    The FMCG Marketing Daily — August 11, 2026 In this episode: • Two of FMCG's biggest names are facing criminal-level regulatory scrutiny over a product recall in one of Europe's most trust-sensitive categories — infant formula. • Beyoncé has bought out LVMH's stake in SirDavis whisky, taking full control of the brand at a moment when celebrity spirits ownership is being seriously re-evaluated across the drinks category. • Jif is repositioning its entire brand identity — including a logo rework — to break free from the PB&J occasion and unlock new consumption moments, a classic but high-risk category expansion play. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    6 分
  • The FMCG Marketing Daily | Marketing Vanguard at Cannes: AI Is | Your favorite beauty brands are now | Sociable: Snapchat tries to teach brands

    The FMCG Marketing Daily | Marketing Vanguard at Cannes: AI Is | Your favorite beauty brands are now | Sociable: Snapchat tries to teach brands
    2026/08/09
    The FMCG Marketing Daily — August 09, 2026 In this episode: • PepsiCo's marketing leadership is publicly framing AI not as a future tool but as the current daily workflow — a signal of how fast the operating model is shifting inside major FMCG organisations. • Beauty brands are collapsing the distinction between advertising and entertainment content — a strategic shift with direct implications for how FMCG brand managers think about content investment and brand-building. • Snapchat has released formal brand guidance on comedy and humour to help marketers connect with Gen Z — a rare platform-led creative brief that FMCG brands with youth-skewing portfolios should take seriously. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    7 分
  • The FMCG Marketing Daily | Diageo CEO seeks to 'right-size business' | Foot Locker reinforces role in sneaker | Future of Marketing Briefing: Creator agencies

    The FMCG Marketing Daily | Diageo CEO seeks to 'right-size business' | Foot Locker reinforces role in sneaker | Future of Marketing Briefing: Creator agencies
    2026/08/08
    The FMCG Marketing Daily — August 08, 2026 In this episode: • Diageo's CEO has publicly framed a $1bn savings programme as a strategic repositioning after a period of over-investment — a significant signal about how the world's largest spirits company will allocate marketing resource going forward. • Foot Locker's CMO-led brand platform relaunch is a live case study in how a legacy retail brand attempts to reassert cultural relevance at the exact moment its core business model is under pressure. • Creator agencies are restructuring themselves as full entertainment production companies — and FMCG brand budgets are increasingly funding the transition, raising urgent questions about control, IP ownership, and return on investment. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    6 分
  • The FMCG Marketing Daily | Kraft Heinz pours nearly $100M more | Diageo to nearly double Guinness production | Papa Johns changes CMOs, ramps up

    The FMCG Marketing Daily | Kraft Heinz pours nearly $100M more | Diageo to nearly double Guinness production | Papa Johns changes CMOs, ramps up
    2026/08/07
    The FMCG Marketing Daily — August 07, 2026 In this episode: • Kraft Heinz is making a rare, explicit bet that marketing spend — not cost-cutting — is the lever that will reverse its multi-year volume decline. • New Diageo CEO Dave Lewis has unveiled a sweeping strategic overhaul that bets the company's future on Guinness while carving $1 billion in costs — a portfolio prioritisation decision with massive implications for every brand that isn't Guinness. • Papa Johns' CMO change and pivot back to mass marketing is a live case study in what happens when performance marketing over-rotation leaves a brand without enough broad reach to sustain sales. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    6 分
  • The FMCG Marketing Daily | Africa, Asia boost Heineken H1 amid | Private Label Growth Outpaces Brands In | E.l.f. Beauty acquired Rhode for $1

    The FMCG Marketing Daily | Africa, Asia boost Heineken H1 amid | Private Label Growth Outpaces Brands In | E.l.f. Beauty acquired Rhode for $1
    2026/08/06
    The FMCG Marketing Daily — August 06, 2026 In this episode: • Heineken's H1 results reveal a stark geographic split that forces a rethink of where premium beer brands should be investing their marketing weight. • A new IGD study confirms that private label is now outgrowing manufacturer brands across Europe, putting brand equity investment directly in the dock. • E.l.f. Beauty's first full earnings report since acquiring Rhode shows the challenger brand model — buy a founder-led disruptor and let it run — is delivering real financial results. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    7 分