『The FMCG Marketing Daily』のカバーアート

The FMCG Marketing Daily

The FMCG Marketing Daily

著者： Marco & Klara
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The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.© 2026 Marco & Klara マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • The FMCG Marketing Daily | Panera Bread hires CMO from Cava | Nivea: Die Kehrtwende der Kultmarke – | James Watt eyeing brewery deals for

    The FMCG Marketing Daily | Panera Bread hires CMO from Cava | Nivea: Die Kehrtwende der Kultmarke – | James Watt eyeing brewery deals for
    2026/08/14
    The FMCG Marketing Daily — August 14, 2026 In this episode: • Panera is poaching marketing leadership from one of fast casual's hottest outperformers as it tries to arrest a prolonged brand decline — a classic turnaround CMO hire worth unpacking. • Beiersdorf is reversing Nivea's premium repositioning strategy and pivoting the iconic mass-market brand back to its roots — a rare and telling admission that premiumisation does not work for every heritage brand. • BrewDog co-founder James Watt is actively scouting brewery acquisitions for his new challenger beer brand Second Best — and his build-via-acquisition approach is a direct challenge to the conventional challenger brand playbook. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    7 分
  • The FMCG Marketing Daily | Dove's marketing mixes sports and style | UK exporters warned over EU pallet | Bazooka puts reality TV rivalry center

    The FMCG Marketing Daily | Dove's marketing mixes sports and style | UK exporters warned over EU pallet | Bazooka puts reality TV rivalry center
    2026/08/13
    The FMCG Marketing Daily — August 13, 2026 In this episode: • Dove's return to US Open sponsorship shows how a major Unilever brand is blending sports equity with its body-confidence purpose platform to reach a premium consumer audience. • The EU's Packaging and Packaging Waste Regulation coming into force is a direct compliance and brand-claims challenge for every FMCG manufacturer exporting into Europe. • Bazooka's social-first campaign built around reality TV culture is a live test of whether a heritage confectionery challenger brand can win relevance with younger consumers without traditional media spend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    6 分
  • The FMCG Marketing Daily | CeraVe tackles tanmaxxing in social series | Mars Bar from 1991 found – | Tesco's latest campaign urges shoppers to

    The FMCG Marketing Daily | CeraVe tackles tanmaxxing in social series | Mars Bar from 1991 found – | Tesco's latest campaign urges shoppers to
    2026/08/12
    The FMCG Marketing Daily — August 12, 2026 In this episode: • L'Oréal's CeraVe is using a real Gen Z social trend — tanmaxxing — as a creative hook to shift SPF behaviour, making this a live case study in culture-led brand marketing. • A viral discovery of a 1991 Mars Bar — 56% larger than the current version — has thrown shrinkflation back into the public spotlight at exactly the wrong moment for Mars as a brand. • Tesco is actively pushing Clubcard reward redemption through a new BBH-created campaign — a move that directly shapes the battlefield for FMCG brands competing on price and loyalty at the shelf. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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    6 分
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