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The Expanded Founder
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The Expanded Founder Where sales and intuition collide. Most business podcasts teach you to sell better or trust yourself more. This one argues you can't actually do either without the other. The Expanded Founder is hosted by Eiran Trethowan, a sales strategist with thirty years across corporate advertising, media, and finance, and a founder who has built her own businesses on instinct as much as strategy. Every episode sits at the intersection where your gut and your revenue either work together or fight each other, and Eiran doesn't pretend that intersection is comfortable or clean. Sales. Intuition. Money. Soul. AI. The real conversations that expanded founders are having privately, out loud. Connect with me: Instagram → @expandedfounder & @eirantrethowan Website → eirantrethowan.com.au Substack → @eirantrethowan - The Expanded Founder

eirantrethowan.substack.comEiran Trethowan スピリチュアリティ マネジメント・リーダーシップ リーダーシップ 経済学
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  • Aligning Intuition and Sales: Becoming an Expanded Founder

    Aligning Intuition and Sales: Becoming an Expanded Founder
    2026/07/02

    In the first episode of The Expanded Founder Podcast, Eiran Trethowan shares the journey behind creating The Expanded Founder framework and why the future of entrepreneurship isn’t about choosing between strategy and spirituality—it’s about integrating both.

    Drawing on more than 20 years in corporate sales and over 12 years building businesses, Eiran explores predictable money, founder identity, business growth, AI, intuition and what it really means to build a business that expands with you.

    In this episode you’ll discover:

    * Why sales and intuition are complementary founder skills.

    * How predictable money changes the way you lead your business.

    * The role of intuition in entrepreneurial decision-making.

    * Why your genius zone matters more than another business strategy.

    * The philosophy behind The Expanded Founder and SOLO:BOARDROOM.

    Take the free Expanded Founder Quiz to discover your founder type and receive your personalised workbook:

    https://expandedfounder.com

    Chapters

    00:00 Welcome to The Expanded Founder

    01:01 The Origin Story: 12 Years in Business

    01:31 A Blessing for the Podcast

    02:53 Sales, Spirituality and Becoming an Entrepreneur

    05:36 Rediscovering Predictable Money and Pipeline Practice

    09:42 Building The Expanded Founder Quiz

    11:05 Structure, Flow and Founder Alignment

    12:54 From Workplace Bullying to Finding My Voice

    18:13 Why Contribution Alone Wasn’t Enough

    20:49 Expanding Into a $100 Million Vision

    24:23 AI, Online Sales and Building Founder Tools

    26:08 The Six Human Needs and Entrepreneurial Growth

    30:51 Identity, Expansion and Becoming the Founder

    33:14 What’s Next: The Quiz, Pipeline to Profit and Numinous

    Explore

    Founder QuizDiscover your founder archetype and receive your personalised workbook.

    Pipeline to ProfitLearn how to build predictable revenue by aligning sales with the way you naturally make decisions.

    SOLO:BOARDROOMYour AI-powered executive boardroom for solo founders.

    NuminousDevelop your intuition as a practical business advantage.

    Website

    expandedfounder.com

    X

    @expandedfounder

    Instagram

    @expandedfounder

    YouTube

    @eirantrethowanmentor

    LinkedIn

    Eiran Trethowan

    Facebook

    The Expanded Founder



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit eirantrethowan.substack.com/subscribe
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    35 分
  • SOLO:BOARDROOM - AI Powered Executive Team for Solo Founders | Replit Agent 4 Buildathon

    SOLO:BOARDROOM - AI Powered Executive Team for Solo Founders | Replit Agent 4 Buildathon
    2026/03/26

    I did something crazy. I am building my latest AI web app live as part of the Replit Agent 4 Buildathon and I want you to follow along.

    Every solo founder is doing six jobs with zero outside perspective. No strategic accountability. No revenue clarity. No one at the table asking the hard questions.

    So I am building one.

    SOLO:BOARDROOM is your AI powered executive team. Six roles. One weekly boardroom meeting. Real strategic output, minutes, decisions and revenue forecasting every single week.

    Every founder deserves a world-class board. Including you.

    Watch the pitch, join the community and take your seat.Join the founding member community now:👉 https://soloboardroom.com👉 The Boardroom with Eiran Trethowan on Facebook. Connected with Eiranhttps://www.instagram.com/eirantrethowan/👉 https://eirantrethowan.com.au#SoloBoardroom #ReplitBuildathon #AgentBuildathon #SoloFounder #AITools #FounderTools #BuildInPublic #Replit



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit eirantrethowan.substack.com/subscribe
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    8 分
  • Becoming, Alignment, and the Light Web Oracle Deck with Joanna Hunter

    Becoming, Alignment, and the Light Web Oracle Deck with Joanna Hunter
    2026/02/17
    Becoming, Alignment, and the Light Web Oracle Deck with Joanna Hunter.This one is a long listen.Not because we filled time… because nothing wanted cutting.I did consider splitting it into multiple episodes. I couldn’t. The conversation actually builds. Every piece makes the next piece make sense.So you can listen in parts or binge it straight through, but I would let it unfold the way it happened.There is grounded spirituality. Self responsibility. Business patterns.Alignment that works in real life.It landed deeply for both of us. I think you’ll feel why.Your Becoming PodcastBecoming, Alignment and the Light Web Oracle Deck with Joanna HunterIn the opening episode of *Your Becoming*, I’m joined by returning guest Joanna Hunter, international metaphysics teacher, author, speaker and creator of the Light Web Oracle Deck. Joanna is also known for channeling the collective consciousness Skylar and for teaching grounded spirituality that works inside real human life.This conversation explores becoming the woman who can hold her own life rather than waiting for rescue.Joanna shares the turning point that began her path in 2015 after chronic illness, burnout and financial stress led her to make one internal decision… “Be Your Own Rescue.” From there she rebuilt her health, created a global online business generating more than $3 million, supported over 10,000 students and ran her Million Dollar Experiment which has produced more than 60 millionaires.We talk about spirituality that functions in reality. Not bypassing bills, health or responsibility, but strengthening how you live and lead. The conversation moves through alignment, boundaries, business patterns, discernment and self leadership, along with the role tools and technology can play in supporting growth rather than replacing it.Joanna also introduces the Light Web Oracle Deck as a structured tool for manifestation, intuition and soul alignment. We explore the Light Web and Shadow Web, the “Zero Point” state of non-attachment and the Sacred Pause practice she calls “Zero F’s.”We also discuss AI as a creative and practical support system and how a person’s relationship with AI can reflect their relationship with abundance. The episode closes with a collective card pull, “Flame of Ascension,” representing awakening, illusion breaking and expanded awareness.This episode is a full conversation and is best experienced as a whole, whether you listen in one sitting or in parts.---## Episode Timestamps**00:00** Welcome to *Your Becoming* and introduction to Joanna Hunter**02:48** Grounded spirituality and living a human life alongside metaphysics**05:24** Joanna’s “Be Your Own Rescue” turning point in 2015**09:35** Moving from survival mode to thriving and the financial stress hum**11:52** Gratitude journaling as a frequency shift and its effects on the brain and body**17:18** What alignment actually is… discernment and self validation**25:28** Boundaries, people pleasing and resentment**28:31** Radical self honesty and choosing aligned action**33:04** The in-between identity and ongoing becoming**36:44** Defining the next self and using imagination consciously**40:06** Nervous system regulation and choosing again**42:24** Healing, homeostasis and removing major stressors like money**43:40** Reframing stress and false urgency**44:51** Inside the Light Web Oracle Deck and how it works**45:34** Symbolism, archetypes and empowered business**48:27** Shadow Web vs Light Web and the stories that block results**49:19** Zero Point, non-attachment and clearer decisions**51:36** Feast and famine business cycles and burnout patterns**54:25** Emotional regulation and the Sacred Pause “Zero F’s” practice**57:58** Creating tools and building CalibraGPT**01:00:37** Channeling, frameworks and the 44 light tools**01:06:15** Art direction, collaboration and inclusive design**01:10:27** Who the deck is for and the Magic Pen exercise**01:15:10** Embodiment and living the work**01:17:15** AI as a spiritual and creative tool**01:19:21** Time collapse and how technology changes creation**01:20:09** Building websites and tools faster with AI**01:21:31** Creativity, ethics and learning new mediums**01:23:24** The AI music album story**01:28:34** AI as a creative medium across formats**01:32:19** Using AI without losing your voice**01:36:14** Divine intelligence and remembering knowledge**01:38:22** Collective card pull… Flame of Ascension**01:39:17** Expanded awareness and multidimensional perception**01:43:02** Meditation and activation practices**01:44:57** Intention setting and co-creation**01:49:46** Closing reflections and how to connect---## In this episode we discuss• Becoming your own rescue• Alignment as discernment rather than emotion• Boundaries and resentment• Business income cycles and burnout patterns• Consistent action and self leadership• The Light Web Oracle Deck and the 44 light tools• Zero Point and the ...
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    1 時間 55 分
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