Aligning Intuition and Sales: Becoming an Expanded Founder
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Aligning Intuition and Sales: Becoming an Expanded Founder
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In the first episode of The Expanded Founder Podcast, Eiran Trethowan shares the journey behind creating The Expanded Founder framework and why the future of entrepreneurship isn’t about choosing between strategy and spirituality—it’s about integrating both.
Drawing on more than 20 years in corporate sales and over 12 years building businesses, Eiran explores predictable money, founder identity, business growth, AI, intuition and what it really means to build a business that expands with you.
In this episode you’ll discover:
* Why sales and intuition are complementary founder skills.
* How predictable money changes the way you lead your business.
* The role of intuition in entrepreneurial decision-making.
* Why your genius zone matters more than another business strategy.
* The philosophy behind The Expanded Founder and SOLO:BOARDROOM.
Take the free Expanded Founder Quiz to discover your founder type and receive your personalised workbook:
https://expandedfounder.com
Chapters
00:00 Welcome to The Expanded Founder
01:01 The Origin Story: 12 Years in Business
01:31 A Blessing for the Podcast
02:53 Sales, Spirituality and Becoming an Entrepreneur
05:36 Rediscovering Predictable Money and Pipeline Practice
09:42 Building The Expanded Founder Quiz
11:05 Structure, Flow and Founder Alignment
12:54 From Workplace Bullying to Finding My Voice
18:13 Why Contribution Alone Wasn’t Enough
20:49 Expanding Into a $100 Million Vision
24:23 AI, Online Sales and Building Founder Tools
26:08 The Six Human Needs and Entrepreneurial Growth
30:51 Identity, Expansion and Becoming the Founder
33:14 What’s Next: The Quiz, Pipeline to Profit and Numinous
Explore
Founder QuizDiscover your founder archetype and receive your personalised workbook.
Pipeline to ProfitLearn how to build predictable revenue by aligning sales with the way you naturally make decisions.
SOLO:BOARDROOMYour AI-powered executive boardroom for solo founders.
NuminousDevelop your intuition as a practical business advantage.
Website
expandedfounder.com
X
@expandedfounder
@expandedfounder
YouTube
@eirantrethowanmentor
Eiran Trethowan
The Expanded Founder
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit eirantrethowan.substack.com/subscribe