In this episode, Kim welcomes Dana Hork, a transformational brand leader and co-founder of the creative micro-agency Beers with Friends. With experience at powerhouse companies like Walmart, JP Morgan, and Jet.com, Dana shares her journey from corporate life to entrepreneurship, and the lessons she's learned about branding, marketing, and building something fresh.

You will learn:

• How Dana transformed Walmart’s social media strategy
• Creating platform-native content that connects
• The role of AI in speeding up content creation
• Infusing brand identity into small but impactful moments
• How to turn your “baggage” into your biggest asset
• Why starting with a loyal niche audience matters
• Building a culture of creativity and fun in your own way

Timestamps & Highlights:

00:00 – Intro: Meet Dana Hork

00:28 – Launching Beers with Friends creative agency

01:51 – Why Dana left corporate to become an entrepreneur

03:39 – Running social media at Walmart: key strategies

05:53 – Timeless lessons in brand storytelling on social

08:02 – Using AI to scale content, but keeping human judgment

11:54 – Infusing brand into small but powerful touchpoints

14:36 – What your brand "tastes" like: building impressions

16:24 – Personal growth from 20s to 60s: shifting perspectives

18:50 – How Beers with Friends helps challenger brands

22:13 – Turning “baggage” into your business superpower

25:01 – You don’t need everyone to like you—build loyal fans

27:18 – Viral Walmart moment: Mason Ramsey yodeling story

29:23 – Creative sprints that boost morale & team energy

31:51 – Leading with fun: setting the tone in your business

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

GUEST LINKS:

• LinkedIn: Dana Hork
• Website: https://www.bwfagency.com/

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Learn essential LinkedIn strategies with Rachel B. Lee, a renowned LinkedIn Top Voice and the co-owner of Standout Authority. She shares her top tips to grow your presence on LinkedIn, describes how to craft a great profile, how to build your network authentically, tools to use and the truth about video on LinkedIn.

Rachel's journey starts in corporate roles at Microsoft and Gartner. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. We discuss the pressures of being in a large organization while feeling the need to express your true, unfiltered voice. Rachel's insights on leveraging corporate roles to build a personal brand really hit home for me. She shared her experiences hosting a podcast at Microsoft and connecting with high-level execs, showing how you can advance both your and your company's missions. It's all about finding that sweet spot where your personal and professional lives can align and thrive together.

My personal wheelhouse is our conversation on video and LinkedIn. Rachel highlighted the surge of video content on the platform and its importance in building a dynamic presence. We chatted about her top advice for enhancing LinkedIn visibility: attracting with a standout profile, engaging with value-driven content, and converting through active networking. I also loved her emphasis on storytelling that blends personal and professional elements—it's something we're both passionate about. If you're looking to make meaningful connections and elevate your personal brand while contributing to your company's success, this is an episode you won't want to miss.

In this episode you will learn:

• Rachel’s top tips to be better at LinkedIn - 2:23
• When to accept connections or reject them - 10:00
• What tools to use for lead generation - 11:20
• How to build your personal brand if you are at a company - 14:25
• Why Linkedin video gets 1.4x impressions and engagements than other platforms - 24:38

-FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

-Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

Connect with Rachel:

Rachel’s Linkedin

Standout Authority

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I had an educational and energizing chat with the incredible Meggie Palmer - a powerhouse, dedicated to helping women ask for what they deserve—whether it’s a bigger paycheck, an overdue promotion, or higher rates for self-employed folks. Her company PepTalkHer is all about closing the gender pay gap and empowering professionals to advocate for themselves.This episode is packed with actionable wisdom, so grab your pen!

During our conversation, Meggie explained how women can flip the script when it comes to negotiations, how to use leverage, and how to prepare your strongest arguments to earn more money. She shared her game-changing “3W Technique” (Wish, Want, Walk)—a method that helps professionals hone in on their ideal goal, their acceptable middle ground, and their dealbreaker. It was such a great reminder of the power of preparation and entering negotiations with evidence of your worth in hand. We also talked about embracing the wins and letting go of that negativity bias that makes us dwell on the bad over the good - and using that power to negotiate! Honestly, this is something we all need to hear loud and clear! Taking time to recognize and celebrate our successes, no matter how small, can completely rewire our mindset and positively impact how we show up in work negotiations and beyond. She has specific tips for self-employed folks like how to present your rates and what not to do! Meggie’s energy and insights were electric, and I know so many of you will leave this episode feeling ready to negotiate like a boss. If you’ve followed my journey, you know I’ve been on a mission to help all of you rockstars out there conquer fear and imposter syndrome to build a successful, fulfilling life on your own terms. Catch the full episode and prepare to grab notebooks for all Meggie’s nuggets of wisdom!

You will learn:

• How to negotiate - 12:27
• How and why we stew on negative inputs and how to readjust - 14:18
• Document positives - 15:07
• How we can rewire our brain and shift the neuroplasticity - 20:22
• How to use leverage - of a potential job or other options - 23:05
• What self employed people should do to negotiate with clients or speaker fees - 33:23

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

LINKS:

Meggie’s Website

Meggie’s Linkedin

Meggie’s Instagram

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.