In this episode Alison is joined by Jason Rhoads, an award-winning Digital Marketing Strategist who specialises in helping construction and trade business owners maximise their return on investment in digital marketing and the use of AI.

In an industry which is often 'smoke and mirrors', Jason provides practical advice and insights into what you should focus on as an owner of a trade business, saving you the listener valuable time and money!

In this episode Alison is joined by Jason Rhoads, an award-winning Digital Marketing Strategist who specialises in helping construction and trade business owners maximise their return on investment in digital marketing and the use of AI.

In an industry which is often 'smoke and mirrors', Jason provides practical advice and insights into what you should focus on as an owner of a trade business, saving you the listener valuable time and money!

What You'll Learn in This Episode

• The importance of understanding what works before you spend
• Why starting with a solid foundation is so important e.g. web presence
• How to use AI and analytics to define what works in your business to increase your ROI
• A fascinating way to use AI to spot trends in your customer needs – I LOVED this one!
• Case studies of businesses that Jason has helped grow significantly by using data driven strategies
• How he analyses the data in detail to really make digital marketing work
  
  

www.evolveandgrowcoaching.com

https://rdgcreative.com/

In this inspiring episode, Joy Zarine sits down with Alison Warner, founder of Evolve and Grow Coaching and author of the bestselling business book Build and Grow.

Alison shares her journey from corporate management with global brands like Pizza Hut and Starbucks to launching her own successful coaching business for the construction and trades sector. She opens up about the lessons behind her book, practical strategies for stepping off the tools, and how to create a business—and lifestyle—that truly works for you.

Whether you're a tradesperson looking to scale, a business owner struggling with systems, or simply someone who wants to grow without burning out, this episode is packed with practical advice and inspiration.

What You'll Learn in This Episode

• Alison's path from corporate life to coaching trades and construction businesses.
• Why she wrote Build and Grow—and how the book helps define her proven 'BUILD™ system.'
• The most common challenges trade business owners face—and how to overcome them.
• Why having a clear vision is the foundation for both personal and business success.
• How to build a strong, supportive culture in the trades sector.
• The role of the Build and Grow Academy in helping tradespeople step off the tools.
• Why community, peer support, and adopting technology are game-changers.
• Advice for young people starting out in the trades.
• The importance of delegation, wellbeing, and playing to your strengths.
• Honest insights into mental health challenges in the industry—and how to tackle them.

www.evolveandgrowcoaching.com

https://amzn.to/3KILW8x

In this podcast show Alison is joined by Tony Donovan, Founder of UK Protrades and Director of UK Tradesmen, a network of contractors, developers and professional tradespeople nationwide.

As a contractor Tony always found it difficult to source professional reliable trades people and as a problem solver he went about changing this. His skills in digital marketing, web design, branding and socials
enabled him to create a platform for trades to network free of charge. UK Tradesmen on Facebook now has over 2000 Followers.

UKProTrades has a group for every trade and the groups are made up of contractors, developers and professional tradesmen and women from across the UK and Ireland. Jobs are shared on the groups directly from the main contactors.

It helps all trades connect, they can access the interactive database mapline and interact with all trades local to them. It is designed to help if you are looking for an upcoming, ongoing or rush job. Members can search the database for trades in their locality and view their profiles, with references and details of qualifications and experience.

Anyone finding it difficult to hire good talent, will be interested in this podcast!

www.evolveandgrowcoaching.com

https://www.ukprotrades.com/