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If you’re trying to grow your esthetician business but keep jumping between social media, pricing, new services, rebooking, and everything else, you may not need another strategy—you may need to focus. In this episode, Kari Jo Patterson explains how to identify the biggest bottleneck in your business, use your numbers to decide what deserves your attention, and stick with one thing long enough to know whether it’s actually working.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

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What if AI could help you remember every client follow-up and get more clients to rebook? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build an AI assistant for your esthetician business that helps you track the client journey, improve the client experience, and stop clients from falling through the cracks—so you can get clients to come back, make money, and grow without trying to remember everything yourself.

You’ll learn how to diagnose your current client journey, build your AI system step by step, test it manually, and eventually automate the parts that work.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

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If you’re doing everything yourself in your esthetician business, you may be the thing keeping it from growing. In this episode of The Esthetician Podcast, Kari Jo Patterson talks with Adrienne Dorison, co-author of Clockwork, about how to delegate, know when to hire, create simple SOPs, and build an esthetician business that can grow beyond you.

You’ll learn what to hand off first, how to stop believing clients will only come to you, and how better systems can give you more time to focus on getting clients, making money, and actually leading your business.

Download the free Esthetician Weekly Numbers Tracker at karijopatterson.com/start to find the number you should focus on first instead of trying to fix everything at once.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

This episode is sponsored by JuvPen Microneedling.

New estheticians are often told to go solo, start an esthetician business, and focus on getting more clients—but what if you opened your business before you had enough experience? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build expertise, earn client trust, improve retention, and make money as a solo esthetician by getting really good at solving one specific client problem.

She also shares why education and experience can matter more than marketing when you’re building a profitable esthetician business—and how to use ChatGPT to shorten your learning curve.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

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If you’re an esthetician offering microneedling—or thinking about adding it to your esthetician business—how do you know what needle depth to use, what products are safe during treatment, and whether you’re being too aggressive?

In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with Bree from JuvPen to break down microneedling for estheticians, including needle depth, overtreating, contraindications, treatment products, healing, device quality, consumable costs, and what to look for when choosing a professional microneedling pen. You’ll learn how to create better client results while protecting your margins and making smarter decisions about the services you offer.

Thinking about adding or upgrading your microneedling device? Check the links below to learn more about JuvPen and the special 20% listener offer.

https://whispermed.com/pages/the-esthetician-podcast

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Is your esthetician website actually helping you get clients—or is it just sitting there? In this episode of The Esthetician Podcast, Kari Jo talks with Makena, founder of Makena Creative, about how to build an esthetician website that establishes credibility, attracts the right clients, and helps your esthetician business make money.

You’ll learn what pages your website needs, common website mistakes that can turn potential clients away, which website platforms to consider, how your branding affects what clients are willing to pay, and the basics of making your website more SEO-friendly.

Want another set of eyes on your brand and website? Book a free Smart Start Session with Makena to uncover what makes your business unique and how you can use it in your marketing:
www.chatwithmakena.com

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Your clients love you and keep rebooking—so why aren’t they referring their friends? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build a simple esthetician referral system that helps you get clients without automatically discounting your services.

You’ll learn how to capture referrals, review them during your CEO time, thank clients in a way that fits your brand, and use your numbers to decide what you can actually afford to give away. If you want to make money, grow your esthetician business, and turn happy clients into a consistent source of new clients, start here.

Want to make sure your prices can actually support discounts, referral rewards, and profit?

Get the Profit-Driven Pricing mini course HERE for 50% off with code Podcast at checkout.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Are you booked but still wondering where all your money goes? In this episode of The Esthetician Podcast, Kari Jo Patterson explains why most estheticians don't actually have a marketing problem—they have a diagnosis problem. Learn how to identify profit leaks, improve client retention, make smarter business decisions, and build a more profitable esthetician business without working more hours.

Today's Sponsor

This episode is sponsored by Zolie AI Receptionist.

Your next client could be calling while you're in the treatment room—but that doesn't mean you have to miss the opportunity.

Zolie answers calls 24/7 in your voice, responds to texts, books appointments, follows up with leads, and helps convert missed calls into paying clients, giving your practice the responsiveness of a full-time receptionist without the overhead.

Get 20% off: https://getzolie.com/r/KARIJO

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7