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Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business without relying only on Instagram. They break down what to send your email list, how to stay personal without sounding salesy, how to segment clients, and how email marketing can help increase bookings and client retention.

If you’re an esthetician who feels stuck constantly posting on social media, this episode will help you learn how to nurture clients, automate communication, and build a more stable esthetician business through email marketing.

Dawn also shares resources through Flowdesk, including her free masterclass for business owners wanting to better understand email marketing and automation Watch Dawn’s free email marketing masterclass here.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Most estheticians think they need more clients.

But what if the real problem is that the clients you already have aren't coming back?

In this episode, I sit down with Katie, a lash artist and esthetician who recently moved her business and is trying to grow her facial clientele. Like many estheticians, she thought she needed more marketing and more new clients.

Instead, we uncovered something bigger.

We talk about why tracking your rebooking percentage matters, how to create a client journey that keeps clients coming back, the first 100 days of the client experience, and why client retention should be fixed before spending more time trying to get new clients.

If you've ever felt like you're constantly chasing clients, this episode will help you figure out what to focus on first.

In this episode:
• Why rebooking is more important than getting new clients
• The number every esthetician should track weekly
• How to create a client journey that increases retention
• The first 100 days that determine whether a client stays or leaves
• Simple ways to improve the client experience before and after the appointment
• How referrals and local partnerships can help grow your business

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

In this episode of The Esthetician Podcast, Kari Jo breaks down why so many estheticians feel stressed every fall and winter — even when summer felt busy. Learn how to use promotions, referrals, add-ons, and numbers tracking to create a repeatable esthetician business system that helps you make money, stay booked, and stop guessing what to fix. If you’re an esthetician trying to get clients, increase revenue, and prepare for slow season before it happens, this episode is for you.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

In this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving away treatments for free. They break down price-per-minute, undercharging, discounts, add-ons, Groupon, deposits, and how to build a profitable esthetician business without losing clients. If you’ve ever felt booked but not profitable, this esthetician podcast episode will help you understand your numbers, make more money, and stop guessing what to charge.

You can find Nina Tulio here: https://www.instagram.com/ninatulio?igsh=MThhNmNmYzdpanc4aQ==

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

In this episode of The Esthetician Podcast, Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back. They break down why gift card clients disappear, how mailed newsletters can help estheticians stay booked, and why tracking numbers is essential for growing an esthetician business and making more money consistently.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Most estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician Podcast, Kari Jo Patterson breaks down the difference between hospitality and luxury and teaches estheticians how to create a high-end esthetician business that clients trust, return to, and willingly pay more for.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Posting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without living on social media, so we brought on Meta ads expert Jana Bishop to break down how Facebook ads and Instagram ads can create real breathing room, not just more noise.

We get practical fast: why boosting posts is tempting but usually overpriced, what the Meta Pixel (now often shown as a dataset ID) actually does, and how to start “testing” in Meta Ads Manager with only $1 to $2 per day so you can learn the back end without feeling like you’re lighting money on fire. Jana also explains how to stop attracting discount hunters by tightening your audience targeting and writing ad creative that speaks to buyers with the right habits and expectations.

Then we zoom out to the system. We talk lookalike audiences built from your existing client list, retargeting people who engaged with your Instagram, and a simple funnel that sends traffic to your profile so your content can nurture the relationship. We also dig into what happens after the click: making your bio clear, pinning a “start here” reel, showcasing your best before and afters, and thinking about lifetime value through products or follow up services. Along the way, we get real about visibility wounds, trolls, and why being yourself is often the most profitable move.

If you’re an esthetician or service provider who wants more bookings with less pressure, hit play and take notes. Subscribe, share this with a friend who’s burned out, and leave a review so more business owners can find these strategies.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We coach Sam, a Winnipeg sugaring salon owner, through the real barrier behind her goal to double revenue: leadership systems that make performance visible. We lay out a simple daily numbers routine that turns rebooking, retail, and sales into clear metrics instead of emotional guesswork.

• Sam’s path from COVID lockdown launch to expansion and a second team member
• why “double the revenue” often points to a leadership gap
• balancing a friendly culture with clear employer-employee lines
• using systems to remove emotion from raises, feedback and hard talks
• making team performance visible by having employees track their own numbers
• a daily routine for tracking clients seen, rebooking rate, service totals and retail sales
• setting realistic goals from a baseline, including the 25% retail benchmark
• pre-planning retail recommendations from the schedule to increase follow-through
• handling employee pushback by enforcing the system instead of controlling the person
• weekly totals and 80/20 reflection to find what drives results

To learn more about Kari's Fearless Prosperity, one-on-one VIP coaching opportunities, and more, visit www.karijopatterson.com.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7