Send us a text

We break down how estheticians can turn $5 per day into steady bookings using Meta’s ad objectives, smart creative, and a two-step retargeting funnel that builds trust. Robin shares practical benchmarks, simple scripts for Messenger, and a repeatable system you can run yourself.

• big budget myth and why boost fails
• choosing objectives that match outcomes
• creative that works with sound off
• hooks and headlines that earn clicks
• mixing images and video post Andromeda
• building a two-step local funnel
• retargeting viewers and engagers
• simple DM scripts that convert
• metrics that matter such as CTR and CPL
• ROI thinking and lifetime value
• ways to learn ads inside Robin’s membership
• book recommendation for building your business

Grab my book today. It will make a great holiday stuffing stuffer. Send it to your husband, tell him you want it. HERE is the link - https://stan.store/EstheLaunchAcademy/p/fearless-prosperity-the-empire-growth-system.

Hey, thanks for listening. And make sure you like and subscribe and follow this podcast. Leave me a review. It means so much to me, guys.

You can find Robyn at Robynthebrilliant.com
askrobyn@robynthebrilliant.com

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

We coach Alyssa through rebuilding confidence after burnout, narrowing her services to traveling makeup, and using education and metrics to drive growth. We share why rebooking rates matter, how to niche with intention, and where AI fits next to human touch and realness.

• early career lessons from commission-only work
• moving solo, hitting burnout, simplifying services
• defining confidence as self trust, not perfection
• industry rewards education over effort
• choosing a niche and ideal client for makeup
• personal equity and the 85 percent rebooking target
• Gen Z’s impact on authenticity and trends
• AI’s limits versus human touch in aesthetics
• debunking viral fads with clear, useful content
• next steps with systems, scripts and micro wins

I reference Episode: 086: How to know if you should go solo. https://www.buzzsprout.com/admin/2384812/episodes/17872833-086-should-you-go-solo-how-estheticians-know-they-re-ready

Hey estheticians... I’m going to be offering a chance for a few estheticians to come on and get a free business audit here, live on the esthetician podcast. How you can apply is click in the show notes below. You’ll fill out a form, we’ll reach out and we’ll get you on the podcast today. Then that same link will take you to applying to be a part of my VIP coaching program!

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

The rebook looks perfect… until the cancellation hits the day before. If you’ve felt that gut punch after a model appointment, you’re not alone. We unpack the real reason behind the pattern and show how to turn “free” into loyal with simple systems that work in the real world.

We start by dismantling a costly myth: models are not paying clients, and the psychology is different. Without financial skin in the game, perceived value drops and commitment fades. Rather than ditch models, we reframe them as structured training experiences with expectations, accountability, and documentation. You’ll learn how to log rebooks and cancellations, spot timing patterns, and test changes like a scientist so you can fix the right problem fast.

Then we tackle the sneaky trigger hiding in plain sight—your reminder messages. Neutral prompts like “Reply C to cancel or R to confirm” invite an easy out. We share human, progress‑oriented scripts that connect to client goals and reduce cancellations by anchoring the next visit to momentum and results. From there, we fill the biggest gap of all: the silent weeks between appointments. Handwritten thank‑yous, quick post‑treatment check‑ins, product refill nudges, and mailed newsletters build trust, keep you top of mind, and shift models from casual to committed. We also outline a practical retention mindset for non‑rebookers so you can “build a fence” around future demand without sounding salesy.

If you’re ready to reduce last‑minute cancellations and convert models into paying regulars, this playbook gives you the scripts, tracking steps, and between‑visit touchpoints to make it happen. Subscribe for weekly strategies, share this with a beauty pro who needs it, and leave a quick review to help others find the show.

Here is the link to Mastering Clientele Growth - https://stan.store/EstheLaunchAcademy/p/mastering-clientele-growth

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

We dig into a simple, reliable system for getting lapsed clients to return: a monthly mailed newsletter that keeps your spa present in their world. Justin from Jurassic Marketing shares the four-page format, the 80/20 content mix, list-building tactics, costs, and the realistic ROI timeline.

• why clients don’t rebook and how to fix it
• mailed newsletters as a tangible trust builder
• the four-page monthly format that works
• 80 percent fun, 20 percent education content mix
• avoid promos in the core piece, use a separate insert
• how to name and tone the newsletter
• building a mailing list with birthdays and giveaways
• direct mail vs email roles and synergy
• holiday catalogs and gift card strategies
• ROI expectations at five to six months and costs
• DIY templates vs full-service options

If you're ready to go all in and get serious about building systems that create constant revenue, I want you to book a coaching call with me. Let's get you smart systems right now. Let's get you strategy and support that you actually need to grow your business. You can get coached live right here on the Esthetician podcast. Just click the link below and fill out the form and book a call. Reach out for more newsletter information with Justin at
www.jurassicmarketing.com

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

We coach Alyssa, a new esthetician who left pharmacy, to own a clear niche: become the tension relief facial specialist through advanced massage and a tight rebooking system. We map a simple plan using model clients, Google reviews, and team-aligned promos to fill her calendar fast.

• choosing the employee path to build skill and avoid solo overwhelm
• aligning strengths with owner needs to fill gaps
• narrowing to a tension relief facial niche with clear benefits
• using model clients to fill slow hours and drive rebooking
• turning models into Google reviews that convert searchers
• creating unique-to-Alyssa services to stand out on the menu
• simple scorecard for rebooking, reviews, and conversions

How you can apply is click in the show notes below. You'll fill out a form, we'll reach out and we'll get you on the podcast today
Then that same link will take you to applying to be a part of my VIP coaching program

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients.

• why Baby Boomers hold wealth and book consistently
• language that lands: restore, renew, strengthen
• the Linda story and the need for dignity and respect
• creating a calm, unhurried, high-trust environment
• marketing where they are: Facebook and email
• photos and testimonials of clients over 55
• simple instructions and visible credentials
• service menu shifts toward comfort and hydration
• retention moves: handwritten notes and check-ins
• audit steps to fix message, visuals, and pace

Guys, if this episode gave you a light bulb moment, I want you to do me a favor and please go like my podcast and leave me a review

If you are ready for coaching, head on over to www.karijopatterson.com

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

We share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings.

• why podcasting builds authority faster than social posts
• naming a show with city and niche for podcast SEO
• using partner interviews to expand local reach
• running targeted Spotify audio ads by zip code
• two-thirds content rule for expert positioning
• crafting simple CTAs that drive bookings
• starting sponsorships early to fund production
• building a routine listening habit that converts

Apply for a free on-air business audit: click the show notes link below to fill out the form. Ready for VIP coaching? Use the same link to apply to work with Kari Jo one-on-one

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Ever wish your consultations felt less like a checklist and more like a conversation that naturally leads to yes? We bring a mastermind student, Natalie, into the hot seat for a live role-play that shows exactly how to transform a first-time facial into a long-term client relationship. You’ll hear the beats, the phrasing, and the psychology that make clients feel truly heard—and why that feeling is the number one driver of rebooking.

We start by refining the opening question and shifting into a five-minute dialogue that surfaces the real priority. Then we demonstrate mirroring—the simple habit of repeating the last one to three words as a question—to lower defenses, invite deeper sharing, and build instant trust. From there, we lay out a clean structure: validate the story, deliver one wow moment of education, and present a clear, step-by-step plan. No jargon, no scripted sales pitch—just the right insight at the right time.

You’ll get a crisp pigmentation explainer that lands with clients: exfoliation won’t erase dark spots if the melanocyte keeps firing pigment, which is why a tyrosinase inhibitor must quiet production before resurfacing can truly clear the surface. We tie that insight to treatment planning—today’s facial, the next visits, and the at-home routine—so your recommendations feel essential, not optional. We also cover SPF and gentle exfoliation coaching for dry skin, plus how to handle “I’m just here to relax” clients by solving for safety and calm first.

By the end, you’ll have repeatable micro-scripts for the moments that matter: the first question, the mirror handoff, the recap for agreement, the wow explanation, and the confident plan that earns each yes. Subscribe for more practical esthetic business coaching, share this with a teammate, and leave a review with the wow line you’ll use this week—what script are you trying first?

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com