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Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.

• Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later)
• Exploring unique retail options beyond traditional skincare products
• Using storytelling techniques to create natural, non-pushy sales opportunities
• Creating visual displays that help clients see themselves using products
• Building displays as lifestyle vignettes rather than by product category
• Starting small with just $100-200 investment in select retail items
• Finding products with higher margins than traditional skincare lines
• Including unexpected items like hair accessories, robes, or specialized beauty tools
• Understanding that multiple income streams create financial stability

Download Emily's free startup formula for estheticians at boutiquetrainingacademy.com/kari

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

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What happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level.

In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to share her remarkable journey from burnt-out service provider to thriving business owner. The raw emotion in this episode reveals just how profound this transition has been - not just for Jacqueline's business but for her entire life.

"Looking back at that video, I was like, oh my God, I can't believe I looked like that a year ago," Jacquelyn shares, reflecting on her initial coaching session. "I can't believe that I was doing it all... I was surviving, but you can do it all without doing it all great." Since implementing proper systems and embracing her role as a CEO rather than just an esthetician, Jacquelyn has lost 40 pounds, gained newfound energy, and built a million-dollar company that runs smoothly even when she's not physically present.

The conversation dives deep into the fears that keep estheticians trapped behind the chair - fear of client abandonment, fear of team members leaving, fear of losing control - and how overcoming these barriers leads to exponential growth. Jacquelyn's candid admission that "what got me from point A to point B wouldn't get me from B to C" provides a powerful framework for understanding why so many beauty business owners plateau.

Perhaps most valuably, Jacquelyn outlines the specific systems that transformed her business, particularly her accountability framework that empowers her team while maintaining high standards. Her insights on creating true leadership in the beauty industry, rather than perpetuating the unhealthy cycles many professionals experience, offer a roadmap for anyone ready to evolve from service provider to visionary business owner.

Ready to transform your own esthetics business? This conversation will show you it's possible to build financial freedom and time independence without sacrificing quality or abandoning your passion for the industry.

Check out Jacquelyn's amazing accomplishments here -

IG: @bare_waxstudios

web: www.barewaxstudios.com

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

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Do you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transform your business when you learn to listen.

Dropping the perfect facade and embracing authenticity becomes the unexpected theme as Kari reveals her most successful podcast episodes were the ones where she simply showed up as herself – unscripted, unfiltered, and speaking her own language rather than trying to sound like someone else. This powerful realization has transformed her approach to content creation and business coaching.

Join Kari for a vulnerable mid-year goal check-in where she categorizes her progress as "crushed it," "kind of did it," or "dropped the ball." This honest assessment strategy allows her to celebrate wins (like her thriving coaching practice after niching down on pay structures), adjust course on struggling initiatives (digital product sales), and maintain essential family boundaries as her business grows.

The episode delivers an unexpected bonus: a detailed tutorial on creating your own personalized AI nutritionist using ChatGPT. Kari walks through exactly how she set up a system that creates customized meal plans, analyzes restaurant menus in real-time, and even tells her when it's okay to enjoy that occasional Snickers bar. This innovative approach to problem-solving resulted in significant health improvements within just one week.

For estheticians considering business expansion, don't miss Kari's timely real estate insights. "We're in a bare market right now – people become rich in bare markets," she explains, highlighting why now might be the perfect moment to invest in property when others are desperate to sell.

Whether you're struggling with tracking metrics, setting effective goals, or finding the right balance between business growth and personal freedom, this episode delivers practical wisdom you can implement immediately. Text us with topics you want covered in future episodes – Kari might even invite you on to walk through your specific challenges together!

Go check out her monthly mastermind to get you started on your journey to success here - https://stan.store/EstheLaunchAcademy/p/empire-building-mastermind-xrvzf

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com