『Esthetician Podcast; Business tips for Beauty professionals』のカバーアート

Esthetician Podcast; Business tips for Beauty professionals

Esthetician Podcast; Business tips for Beauty professionals

著者: Kari Jo
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Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.


This podcast is for you if you’ve ever found yourself Googling questions like…


1. How do I get 20 clients a month consistently?

2. How do I get more rebooking without being pushy?

3. What do I say in a consultation to close clients?

4. Should I include retail in my program or sell it separately?

5. What do I say when a client wants results but won't invest?

6. How do I hire the right esthetician for my team?

7. What do I do if my new employee has no clients?

8. How do I get out from behind the chair without losing clients?

9. How do I coach my team instead of micromanaging them?

10. How much should I pay my employees?

11. Why am I booked but not making any money?

© 2025 Esthetician Podcast; Business tips for Beauty professionals
マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • 098: Esthetician Runway Rule: Can Your Beauty Business Afford That Machine?
    2025/12/17

    Send us a text

    We break down the runway burn rule so you can make calm, smart choices about hiring, moving, or buying equipment. A simple formula shows how many months you can survive and when to pause, cut costs, and focus on profitable services to regain control.

    • defining runway and burn rate for solo practices
    • the three-month threshold for safe decisions
    • simple formula using cash, pre-booked revenue, and expenses
    • using three-month averages to smooth swings
    • why equipment does not fix weak cash flow
    • fast fixes to extend runway and reduce risk
    • boosting rebooks to stabilize future revenue
    • focusing on highest dollars-per-minute services
    • teaser for the three times rule next week

    All you have to do is in the show links below, the show notes below, there is a form to fill out the business audit form. You’re gonna fill it out. We’ll reach out to you, we’ll schedule a time, we’ll get you on my podcast.

    I mentioned this course in the episode if you want to find Your Highest ROI Service (profit per minute) here is the link - https://stan.store/EstheLaunchAcademy/p/get-started-with-this-amazing-course-12gf5

    To learn more about Kari Jo visit: https://www.karijopatterson.com

    Want to do a live Business Breakthrough Audit on the podcast with me?

    Apply here - https://forms.gle/hMF2MYTUsUMyAW477

    Ready to Invest in yourself and your business?

    Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

    Connect with me on your fav social platform:
    Instagram: https://www.instagram.com/kari.jo.patterson
    Facebook: https://www.facebook.com/karijopattersonestheticiancoach
    Threads: https://www.threads.net/@kari.jo.patterson

    Links You May Want to Check out:

    Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
    Check out Kari Jo’s courses here https://esthelaunchacademy.com

    続きを読む 一部表示
    28 分
  • 097: Esthetician Ads that Actually Book Clients: $5 Strategy
    2025/12/10

    Send us a text

    We break down how estheticians can turn $5 per day into steady bookings using Meta’s ad objectives, smart creative, and a two-step retargeting funnel that builds trust. Robin shares practical benchmarks, simple scripts for Messenger, and a repeatable system you can run yourself.

    • big budget myth and why boost fails
    • choosing objectives that match outcomes
    • creative that works with sound off
    • hooks and headlines that earn clicks
    • mixing images and video post Andromeda
    • building a two-step local funnel
    • retargeting viewers and engagers
    • simple DM scripts that convert
    • metrics that matter such as CTR and CPL
    • ROI thinking and lifetime value
    • ways to learn ads inside Robin’s membership
    • book recommendation for building your business

    Grab my book today. It will make a great holiday stuffing stuffer. Send it to your husband, tell him you want it. HERE is the link - https://www.amazon.com/Fearless-Prosperity-Growing-Aesthetician-Business/dp/B0DHN31GQT

    Hey, thanks for listening. And make sure you like and subscribe and follow this podcast. Leave me a review. It means so much to me, guys.

    You can find Robyn at Robynthebrilliant.com
    askrobyn@robynthebrilliant.com



    To learn more about Kari Jo visit: https://www.karijopatterson.com

    Want to do a live Business Breakthrough Audit on the podcast with me?

    Apply here - https://forms.gle/hMF2MYTUsUMyAW477

    Ready to Invest in yourself and your business?

    Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

    Connect with me on your fav social platform:
    Instagram: https://www.instagram.com/kari.jo.patterson
    Facebook: https://www.facebook.com/karijopattersonestheticiancoach
    Threads: https://www.threads.net/@kari.jo.patterson

    Links You May Want to Check out:

    Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
    Check out Kari Jo’s courses here https://esthelaunchacademy.com

    続きを読む 一部表示
    33 分
  • 096: Solo Esthetician Confidence Blueprint: Niche Down, Get Educated, and Book Clients Faster
    2025/12/03

    Send us a text

    We coach Alyssa through rebuilding confidence after burnout, narrowing her services to traveling makeup, and using education and metrics to drive growth. We share why rebooking rates matter, how to niche with intention, and where AI fits next to human touch and realness.

    • early career lessons from commission-only work
    • moving solo, hitting burnout, simplifying services
    • defining confidence as self trust, not perfection
    • industry rewards education over effort
    • choosing a niche and ideal client for makeup
    • personal equity and the 85 percent rebooking target
    • Gen Z’s impact on authenticity and trends
    • AI’s limits versus human touch in aesthetics
    • debunking viral fads with clear, useful content
    • next steps with systems, scripts and micro wins

    I reference Episode: 086: How to know if you should go solo. https://www.buzzsprout.com/admin/2384812/episodes/17872833-086-should-you-go-solo-how-estheticians-know-they-re-ready

    Hey estheticians... I’m going to be offering a chance for a few estheticians to come on and get a free business audit here, live on the esthetician podcast. How you can apply is click in the show notes below. You’ll fill out a form, we’ll reach out and we’ll get you on the podcast today. Then that same link will take you to applying to be a part of my VIP coaching program!


    To learn more about Kari Jo visit: https://www.karijopatterson.com

    Want to do a live Business Breakthrough Audit on the podcast with me?

    Apply here - https://forms.gle/hMF2MYTUsUMyAW477

    Ready to Invest in yourself and your business?

    Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

    Connect with me on your fav social platform:
    Instagram: https://www.instagram.com/kari.jo.patterson
    Facebook: https://www.facebook.com/karijopattersonestheticiancoach
    Threads: https://www.threads.net/@kari.jo.patterson

    Links You May Want to Check out:

    Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
    Check out Kari Jo’s courses here https://esthelaunchacademy.com

    続きを読む 一部表示
    30 分
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