In this Mentor Moment, economist Stephen Kinsella joins Gary Fox to break down the patterns behind economic booms and busts - and why the seeds of the next crisis are often sown during the good times. Stephen explains the theory of financial instability, the role of credit, and how euphoria can quickly turn to fear. He also explores what could trigger Ireland’s next major economic shock and how global forces shape our future. If you’re a founder, investor, or simply curious about what’s coming next, this is essential listening. To listen to the full episode with Stephen, look for episode 363.

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In this episode of The Entrepreneur Experiment, Gary Fox sits down with Dean Klatt, the Australian founder of Seed Golf, who built a global direct-to-consumer golf brand… from Carlow. Dean shares the story of how he reverse-engineered premium golf balls, bootstrapped his way to international markets, and took on billion-dollar brands without a cent spent on advertising in the early days.

From wind tunnels in rural Ireland to handwritten letters to YouTubers, this episode is a masterclass in strategic thinking, resourcefulness, and challenger brand building. If you’re a founder aiming to disrupt a traditional industry or simply love a good “from zero to one” story, this is a must-listen.

Show Notes
In this episode, we cover:

⛳ The unconventional path from golf distributor in Australia to founder of Seed Golf in Ireland
🚀 How Dean designed a high-performance golf ball using university labs, 3D printing, and wind tunnels
🧠 The strategy behind creating a digital-native, direct-to-consumer brand
🌍 Going global from day one: leveraging Irish brand identity and organic word-of-mouth
🎥 Why early influencer marketing worked without a budget — and how they seeded (literally) the market
🏗️ The two-year product development phase and how Dean overcame self-doubt
🎯 "If the big brands zig, we zag" — building a challenger brand with authenticity
🏆 Winning Golf Digest awards 3 years in a row and what that means for future growth
🛍️ What makes golf balls the perfect D2C product: consumable, shippable, repeatable

💬 "Our customers were giving away the golf balls they bought just to tell others about us — that’s when I knew we were onto something." – Dean Klatt

🔗 Resources & Links
Seed Golf Website: https://seedgolf.com/
Follow Seed Golf on Instagram: https://www.instagram.com/seedgolfco
Peter Finch Golf YouTube Channel: https://www.youtube.com/user/peterfinchgolf

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Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1

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Visit my partners

Enterprise Ireland: https://bit.ly/EIreland

Azure Communications: https://bit.ly/azureEE

Nostra: https://bit.ly/3HHwSMo

In this bite-sized Mentor Moment, DC Cahalane shares how a late diagnosis of ADHD transformed his understanding of himself — and his work. From battling procrastination to embracing what he once saw as flaws, DC opens up about the mental health rollercoaster that led to a powerful realization: ADHD wasn’t a limitation, it was a lens.

He unpacks why traditional productivity hacks failed him, how understanding brain chemistry changed everything, and why every founder — diagnosed or not — should read Faster Than Normal.

💡 A must-listen for anyone navigating self-doubt, burnout, or that feeling of being “all or nothing.” This is your reminder that the way your brain works might just be your superpower.

🎧 Listen to the full episode: Episode 364 – Inside the Venture Capital Brain

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Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1

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Visit my partners Enterprise Ireland: https://bit.ly/EIreland
Azure Communications: https://bit.ly/azureEE
Nostra: https://bit.ly/3HHwSMo