S3E3 Join our Entrepreneur Experience Hub for resources, community, & courses!

https://jtvsuals.com/skool

Today, we're diving into a critical, yet often misunderstood, business fundamental: pricing strategy. We immediately confront the controversial truth about being the "middle-priced" option in your industry, explaining why this is the most competitive, low-profit, and ultimately dangerous position for any entrepreneur. From dissecting the pricing philosophy of becoming either the cheapest or the most valuable (as popularized by Alex Hormozi), to learning the shocking business lesson from the world's most expensive "cat poop coffee," we break down why perceived value is everything. We share the personal confession of how a 90% conversion rate almost bankrupted one of their businesses because of a misguided discount strategy, and provide real-world examples from Dollar Tree to Whole Foods to illustrate how major brands strategically own their price points.

-- Sponsored Links --

365 Coaching Online Courses:

https://actioncoachkansascity.com/courses-online/

JT VSUALS Podcast Network: Book a quick call to get started with premium podcast production and management like the one you are watching!

https://jtvsuals.com/quickcall

-- Podcasting Gear and Resources --

Mobile phone tripod:

https://amzn.to/3AfwKjL

Wireless Mic that can work on your phone:

RØDE Wireless ME

Single Version: https://amzn.to/4cixvFM

Dual Version: https://amzn.to/46zDK76

^^ Handheld Grip for that mic if desired ^^

https://amzn.to/3AcVlWd

$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)

Behringer XM8500 https://amzn.to/4fsKsQt

Fantastic Mic! High Quality:

Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt

Shure MV7X (more affordable) https://amzn.to/3SC462k

Shure MV7+ (USB C + XLR. Ít could possible plug directly into phone) https://amzn.to/46z068P

Most affordable XLR Recorder:

Zoom PodTrak P4 https://amzn.to/3SDqAAjx

S3E2 Join our Entrepreneur Experience Hub for resources, community, & courses!

https://jtvsuals.com/skool

In this episode of The Entrepreneur Experience, dive into the dangers of over-automating your business. While AI and automation are powerful tools, they can't replace the personal touch and human connection that are essential for building relationships, retaining clients, and driving a healthy profit margin.

-- Sponsored Links --

365 Coaching Online Courses:

https://actioncoachkansascity.com/courses-online/

JT VSUALS Podcast Network: Book a quick call to get started with premium podcast production and management like the one you are watching!

https://jtvsuals.com/quickcall

-- Podcasting Gear and Resources --

Mobile phone tripod:

https://amzn.to/3AfwKjL

Wireless Mic that can work on your phone:

RØDE Wireless ME

Single Version: https://amzn.to/4cixvFM

Dual Version: https://amzn.to/46zDK76

^^ Handheld Grip for that mic if desired ^^

https://amzn.to/3AcVlWd

$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)

Behringer XM8500 https://amzn.to/4fsKsQt

Fantastic Mic! High Quality:

Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt

Shure MV7X (more affordable) https://amzn.to/3SC462k

Shure MV7+ (USB C + XLR. Ít could possible plug directly into phone) https://amzn.to/46z068P

Most affordable XLR Recorder:

Zoom PodTrak P4 https://amzn.to/3SDqAAj

S3E2 In this exclusive bonus episode of the Entrepreneur Experience Podcast, we're pulling back the curtain on a valuable workshop from Action Coach Kansas City's renowned Growth Club. Hosted by Joe, with special guest Jared Taylor, Growth Club is a goldmine for anyone looking to scale their business and defeat burnout.

This is the content that normally costs a pretty penny to attend, and we're giving you an inside look! Joe kicks things off by diving into the mindset of a successful entrepreneur, emphasizing the importance of planning, prioritizing fundamentals, and avoiding common pitfalls like "wild guessing" and "predictable control."

-- Sponsored Links --

365 Coaching Online Courses:

https://actioncoachkansascity.com/courses-online/

JT VSUALS Podcast Network: Book a quick call to get started with premium podcast production and management like the one you are watching!

https://jtvsuals.com/quickcall

-- Podcasting Gear and Resources --

Mobile phone tripod:

https://amzn.to/3AfwKjL

Wireless Mic that can work on your phone:

RØDE Wireless ME

Single Version: https://amzn.to/4cixvFM

Dual Version: https://amzn.to/46zDK76

^^ Handheld Grip for that mic if desired ^^

https://amzn.to/3AcVlWd

$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)

Behringer XM8500 https://amzn.to/4fsKsQt

Fantastic Mic! High Quality:

Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt

Shure MV7X (more affordable) https://amzn.to/3SC462k

Shure MV7+ (USB C + XLR. Ít could possible plug directly into phone) https://amzn.to/46z068P

Most affordable XLR Recorder:

Zoom PodTrak P4 https://amzn.to/3SDqAAj

Fantastic Audio Recorder:

RØDECaster Pro II https://amzn.to/3WIhZh0

Apps for recording:

Rode Capture (can record front and back camera simultaneously)

https://rode.com/en-us/apps/rode-capture

For remote scenarios, consider Riverside.fm software. Don't use Zoom if you have a choice.

If you want someone to handle everything for you, hire JT VSUALS. See membership plans: https://go.jtvsuals.com/podcastplans

Use Metricool for social media management with your podcast or business: https://i.mtr.cool/MDJPNI

---

"The Entrepreneur Experience" is not just a podcast; it's a community. Tune in, send us your questions, and let's explore the exciting world of entrepreneurship together!

Subscribe to our channel to stay updated on new episodes and join our growing community: https://www.youtube.com/@TheEntrepreneurExperience?sub_confirmation=1

Listen on your favorite platform: https://network.jtvsuals.com/show/the-entrepreneur-experience/

Find more content from the hosts:

@jtvsuals @actioncoachkc @jared_taylor

---

S3 Bonus - How Eric Lupton turned his business into a mission to save lives.

Eric Lupton isn’t your typical entrepreneur. As the president of Life Saver Pool Fence, he’s helped save countless lives by preventing childhood drownings. In this powerful episode of The Entrepreneur Experience, we explore what happens when a business is built with purpose from the ground up.

Eric shares his story of growing the company, living with cerebral palsy, and using content creation to shift public awareness. This conversation goes far beyond products and profits—it’s about legacy, responsibility, and the lives impacted when purpose drives every decision.

If you’ve ever wondered what it looks like to run a business that truly matters, this is the episode for you.

Listen in as we cover:

• Turning a company into a cause

• Balancing capitalism and care

• Leading with mission, not just marketing

• Eric’s powerful philosophy on impact and identity

• Why some entrepreneurs are called, not just driven

Books Mentioned in This Episode:

• Never Split the Difference by Chris Voss https://amzn.to/3Jr3cUN

• Get Scalable by Ryan Deiss and Richard Lindner https://amzn.to/3JvdoM0

• The E-Myth Revisited by Michael E. Gerber https://amzn.to/41Pkwck

• Excellence Wins by Horst Schulze https://amzn.to/47Gi8IC

• Gap Selling by Keenan https://amzn.to/4mubzxx

• $100M Leads by Alex Hormozi https://amzn.to/4oPsQCS

• Way of the Wolf: Straight Line Selling by Jordan Belfort https://amzn.to/4mr6upv

• Who Not How by Dan Sullivan & Dr. Benjamin Hardy https://amzn.to/4mva8is

-- Sponsored Links --

365 Coaching Online Courses:

https://actioncoachkansascity.com/courses-online/

JT VSUALS Podcast Network: Book a quick call to get started with premium podcast production and management like the one you are watching!

https://jtvsuals.com/quickcall

-- Podcasting Gear and Resources --

Mobile phone tripod:

https://amzn.to/3AfwKjL

Wireless Mic that can work on your phone:

RØDE Wireless ME

Single Version: https://amzn.to/4cixvFM

Dual Version: https://amzn.to/46zDK76

^^ Handheld Grip for that mic if desired ^^

https://amzn.to/3AcVlWd

$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)

Behringer XM8500 https://amzn.to/4fsKsQt

Fantastic Mic! High Quality:

Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt

Shure MV7X (more affordable) https://amzn.to/3SC462k

Shure MV7+ (USB C + XLR. Ít could possible plug directly into phone) https://amzn.to/46z068P

Most affordable XLR Recorder:

Zoom PodTrak P4 https://amzn.to/3SDqAAj

Fantastic Audio Recorder:

RØDECaster Pro II https://amzn.to/3WIhZh0

Apps for recording:

Rode Capture (can record front and back camera simultaneously)

https://rode.com/en-us/apps/rode-capture

For remote scenarios, consider Riverside.fm software. Don't use Zoom if you have a choice.

If you want someone to handle everything for you, hire JT VSUALS. See membership plans: https://go.jtvsuals.com/podcastplans

Use Metricool for social media management with your podcast or business: https://i.mtr.cool/MDJPNI

---

"The Entrepreneur Experience" is not just a podcast; it's a community. Tune in, send us your questions, and let's explore the exciting world of entrepreneurship together!

Subscribe to our channel to stay updated on new episodes and join our growing community: https://www.youtube.com/@TheEntrepreneurExperience?sub_confirmation=1

Listen on your favorite platform: https://network.jtvsuals.com/show/the-entrepreneur-experience/

Find more content from the hosts:

@jtvsuals @actioncoachkc @jared_taylor

---

S2E18 In this season finale of the Entrepreneur Experience Podcast, hosts Jared Taylor and Joe Quero welcome their wives, Rose Taylor and Christy Quero, to share their unique perspectives on supporting entrepreneurial spouses. This conversation dives deep into the realities of marriage and business, exploring how spousal support evolves from the initial stages of a venture through its growth and challenges.

Rose and Christy open up about the importance of accountability, navigating big risks and decisions, and the emotional shifts that come with entrepreneurial life, including relocation and identity changes. They redefine success beyond financial metrics, emphasizing family, purpose, and the true meaning of a "rich life." Discover how these incredible women champion their husbands' dreams, provide grounding perspectives, and ultimately contribute to their shared vision for success and ministry, both at home and in business.

-- Sponsored Links --

365 Coaching Online Courses:

https://actioncoachkansascity.com/courses-online/

JT VSUALS Podcast Network: Book a quick call to get started with premium podcast production and management like the one you are watching!

https://jtvsuals.com/quickcall

-- Podcasting Gear and Resources --

Mobile phone tripod:

https://amzn.to/3AfwKjL

Wireless Mic that can work on your phone:

RØDE Wireless ME

Single Version: https://amzn.to/4cixvFM

Dual Version: https://amzn.to/46zDK76

^^ Handheld Grip for that mic if desired ^^

https://amzn.to/3AcVlWd

$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)

Behringer XM8500 https://amzn.to/4fsKsQt

Fantastic Mic! High Quality:

Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt

Shure MV7X (more affordable) https://amzn.to/3SC462k

Shure MV7+ (USB C + XLR. Ít could possible plug directly into phone) https://amzn.to/46z068P

Most affordable XLR Recorder:

Zoom PodTrak P4 https://amzn.to/3SDqAAj

Fantastic Audio Recorder:

RØDECaster Pro II https://amzn.to/3WIhZh0

Apps for recording:

Rode Capture (can record front and back camera simultaneously)

https://rode.com/en-us/apps/rode-capture

For remote scenarios, consider Riverside.fm software. Don't use Zoom if you have a choice.

If you want someone to handle everything for you, hire JT VSUALS. See membership plans: https://go.jtvsuals.com/membership-plan-sign-up

Use Metricool for social media management with your podcast or business: https://i.mtr.cool/MDJPNI

---

"The Entrepreneur Experience" is not just a podcast; it's a community. Tune in, send us your questions, and let's explore the exciting world of entrepreneurship together!

Subscribe to our channel to stay updated on new episodes and join our growing community: https://www.youtube.com/@TheEntrepreneurExperience?sub_confirmation=1

Listen on your favorite platform: https://network.jtvsuals.com/show/the-entrepreneur-experience/

Find more content from the hosts:

@jtvsuals @actioncoachkc @jared_taylor

---

S2E17 In this raw and honest episode of the "Entrepreneur Experience" dives deep into the unexpected roadblocks and challenges that every entrepreneur faces. Join hosts Joseph Caro and Jared Taylor as they share their own recent struggles, from technology failures and client losses to the inherent growing pains of scaling a business. Discover practical strategies for recovering from setbacks, the importance of celebrating small wins, and how to maintain a positive mindset when things get tough. They also discuss the value of teamwork, mentorship, and how a strong spiritual grounding can help navigate the unpredictable journey of entrepreneurship. If you've ever felt overwhelmed by the daily grind or faced a major hurdle in your business, this episode offers relatable insights and powerful encouragement to keep going.

-- Sponsored Links --

365 Coaching Online Courses:

https://actioncoachkansascity.com/courses-online/

JT VSUALS Podcast Network: Book a quick call to get started with premium podcast production and management like the one you are watching!

https://jtvsuals.com/quickcall

-- Podcasting Gear and Resources --

Mobile phone tripod:

https://amzn.to/3AfwKjL

Wireless Mic that can work on your phone:

RØDE Wireless ME

Single Version: https://amzn.to/4cixvFM

Dual Version: https://amzn.to/46zDK76

^^ Handheld Grip for that mic if desired ^^

https://amzn.to/3AcVlWd

$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)

Behringer XM8500 https://amzn.to/4fsKsQt

Fantastic Mic! High Quality:

Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt

Shure MV7X (more affordable) https://amzn.to/3SC462k

Shure MV7+ (USB C + XLR. Ít could possible plug directly into phone) https://amzn.to/46z068P

Most affordable XLR Recorder:

Zoom PodTrak P4 https://amzn.to/3SDqAAj

Fantastic Audio Recorder:

RØDECaster Pro II https://amzn.to/3WIhZh0

Apps for recording:

Rode Capture (can record front and back camera simultaneously)

https://rode.com/en-us/apps/rode-capture

For remote scenarios, consider Riverside.fm software. Don't use Zoom if you have a choice.

If you want someone to handle everything for you, hire JT VSUALS. See membership plans: https://go.jtvsuals.com/membership-plan-sign-up

Use Metricool for social media management with your podcast or business: https://i.mtr.cool/MDJPNI

---

"The Entrepreneur Experience" is not just a podcast; it's a community. Tune in, send us your questions, and let's explore the exciting world of entrepreneurship together!

Subscribe to our channel to stay updated on new episodes and join our growing community: https://www.youtube.com/@TheEntrepreneurExperience?sub_confirmation=1

Listen on your favorite platform: https://network.jtvsuals.com/show/the-entrepreneur-experience/

Find more content from the hosts:

@jtvsuals @actioncoachkc @jared_taylor

---

S2E16 In this episode of "The Entrepreneur Experience Podcast," join hosts Jared Taylor and Joseph Quero as they dive into the critical decisions entrepreneurs face when funding their businesses. Whether you're starting from scratch with zero dollars or have a $10,000 investment, learn how to strategically allocate your money for maximum growth. Discover the importance of identifying your target market, making initial sales, and effectively using ads for lead generation. Joseph shares insights from his own junk removal business launch, and Jared discusses his approach to reinvestment. This conversation provides practical wisdom on prioritizing ad spend, hiring support staff, and avoiding common startup pitfalls. Tune in for an honest look at entrepreneurial finances, the value of coaching, and the mindset needed to build a successful business from the ground up.

-- Sponsored Links --

365 Coaching Online Courses:

https://actioncoachkansascity.com/courses-online/

JT VSUALS Podcast Network: Book a quick call to get started with premium podcast production and management like the one you are watching!

https://jtvsuals.com/quickcall

-- Podcasting Gear and Resources --

Mobile phone tripod:

https://amzn.to/3AfwKjL

Wireless Mic that can work on your phone:

RØDE Wireless ME

Single Version: https://amzn.to/4cixvFM

Dual Version: https://amzn.to/46zDK76

^^ Handheld Grip for that mic if desired ^^

https://amzn.to/3AcVlWd

$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)

Behringer XM8500 https://amzn.to/4fsKsQt

Fantastic Mic! High Quality:

Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt

Shure MV7X (more affordable) https://amzn.to/3SC462k

Shure MV7+ (USB C + XLR. Ít could possible plug directly into phone) https://amzn.to/46z068P

Most affordable XLR Recorder:

Zoom PodTrak P4 https://amzn.to/3SDqAAj

Fantastic Audio Recorder:

RØDECaster Pro II https://amzn.to/3WIhZh0

Apps for recording:

Rode Capture (can record front and back camera simultaneously)

https://rode.com/en-us/apps/rode-capture

For remote scenarios, consider Riverside.fm software. Don't use Zoom if you have a choice.

If you want someone to handle everything for you, hire JT VSUALS. See membership plans: https://go.jtvsuals.com/membership-plan-sign-up

Use Metricool for social media management with your podcast or business: https://i.mtr.cool/MDJPNI

---

"The Entrepreneur Experience" is not just a podcast; it's a community. Tune in, send us your questions, and let's explore the exciting world of entrepreneurship together!

Subscribe to our channel to stay updated on new episodes and join our growing community: https://www.youtube.com/@TheEntrepreneurExperience?sub_confirmation=1

Listen on your favorite platform: https://network.jtvsuals.com/show/the-entrepreneur-experience/

---