When does someone actually decide to work with you? Most coaches and experts assume it's when they enquire. I don't.

I think the enquiry is simply the first part of the process we get to see. Long before someone reaches out, they've been making a series of smaller, invisible decisions - about the problem they're facing, the approach they trust, and whether you're the right person to help.

In this episode, I talk about:

• Why the enquiry isn't the moment someone decides to work with you
• The invisible "micro-decisions" your listeners are making before they ever get in touch
• Why creating content for people who are already ready can leave your podcast feeling hit and miss
• How thinking about your listener's decision pathway changes the role your podcast plays in your business
• A simple reflection to help you create episodes that support the decisions that come before the enquiry

If you've ever wondered why people love your podcast but it isn't consistently leading to enquiries, clients and sales, this episode will give you a different way of looking at what's really happening behind the scenes.

Ready to understand what’s happening between someone listening to your podcast and becoming a client?

The Decision Gap Diagnostic helps you uncover where your podcast is influencing decisions, where listeners might be getting stuck, and what needs to change to create a clearer pathway from listening to taking action.

You can find all the details here: https://evergreenpodcaststrategy.co.uk/podcast-audit

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Resources mentioned in this episode

• How Your Podcast Helps People Make Decisions [Ep 202]

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Thank you for listening to this episode of Rethinking Podcasting. If this episode made you think differently about your podcast, your content or the role your podcast plays in your business, I'd love to hear what shifted for you.

Send an email to info@evergreenpodcaststrategy.co.uk with DECISION in the subject line. I read and respond to every email personally.