You're in flow. The conversation is clicking. You know your offer can help this person. And then they ask the price... and your confidence just drops.

If your voice tightens the second it's time to say a number, this one's for you.

Because here's what most business owners get wrong: it was never about the number. It's about the energy behind it. You can say $5 or $5,000 with the exact same power once you fix what's happening underneath.

In this episode, Jillian breaks down the energetics of pricing, why obsessive competitor research is quietly keeping you stuck, and the deeper root cause that makes saying your price feel so hard in the first place.

What You'll Hear:

What actually happens in your body the moment you say your price out loud? [00:03:00]

Why did Jillian stop researching her competitors entirely, and what changed when she did? [00:05:00]

What's the "three competitors" rule, and how do you know when research has become a crutch? [00:06:00]

Why will people pay almost any price when they truly believe you're the solution? [00:07:00]

How can you say a number and feel calm instead of clenched? [00:08:00]

Why does undercharging with confidence beat overcharging with dread? [00:09:00]

What's the hidden root cause underneath pricing that most coaches never touch? [00:11:00]

Resources:

Raise Your Prices LIVE Workshop

AI Pricing Strategist (Free)

Connect with Jillian:

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Episode Website

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