『The Endowment Effect: Why We Overvalue What We Already Own』のカバーアート

The Endowment Effect: Why We Overvalue What We Already Own

The Endowment Effect: Why We Overvalue What We Already Own

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Why does something suddenly seem more valuable the moment it belongs to us? Behavioral economists call this the endowment effect, our tendency to demand more money to give something up than we would have been willing to pay to acquire it in the first place. From houses and cars to stocks and old furniture, ownership can quietly distort our perception of value.
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