The End of the CRM as We Know It? How AI Agents Are Changing Recruitment
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The End of the CRM as We Know It? How AI Agents Are Changing Recruitment
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In this episode of Growth Bites, Jo welcomes back Kamal Ladwa, Founder and Managing Director of Syun Consulting, to talk about how AI agents are changing the way recruitment businesses use their CRM, data and technology.
Kamal explains why the real barrier to AI adoption usually isn’t the technology itself, but readiness: messy data, unclear processes and a lack of focus on where AI can genuinely create value.
Together, Jo and Kamal explore how recruitment businesses can move beyond using the CRM as a passive database and start using AI to surface buying signals, prioritise opportunities and prompt consultants to take action at the right time.
They also discuss the difference between AI copilots and genuinely agentic systems, why natural-language search could replace traditional CRM searching, and how AI could change what a recruiter’s day-to-day interface looks like over the next few years.
If you’re thinking about AI, automation, CRM optimisation or how to get more commercial value from the data you already have, this episode is packed with practical advice on where to start and what not to do.