『The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth』のカバーアート

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

著者： Fexingo
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Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between daily and weekly cadences, and map out how subscriber-growth tactics shift when a list grows from 1,000 to 100,000. Luna challenges Lucas to defend his skepticism of open-rate benchmarks, while Lucas pushes Luna to prove that sequencing and automation deliver more than one-off blasts. They name the tools they trust (and the ones they don't), cite actual case studies from B2C and B2B campaigns, and never resort to vague 'best practices.' Together, they figure out what separates a newsletter people delete from one they forward. After listening, you'll know exactly which levers to pull in your next campaign — and why the industry's standard advice often leads you astray. #EmailMarketing #NewsletterGrowth #OpenRates #SubscriberStrategy #MarketingPodcast #LucasAndLuna #FexingoBusiness #BusinessPodcast #EmailStrategy #Deliverability #ABTesting #Segmentation #Substack #TheHustle #MorningBrew #B2BEmail #B2CMarketing #MarketingAnalytics Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • Why Your Email List Needs a Preference Center

    Why Your Email List Needs a Preference Center
    2026/06/06
    Lucas and Luna dive into the power of preference centers for email marketing. Using the example of how outdoor retailer REI lets subscribers choose content frequency and topics like camping gear vs. trail running, they explore why giving control boosts engagement and cuts unsubscribes. Lucas explains a case where a mid-size SaaS company saw open rates jump 12 percent and churn drop 18 percent after implementing a preference page. Luna challenges the idea that more options overwhelm subscribers, citing data that 60 percent of users will customize at least one preference. The hosts debate whether preference centers are a luxury for big lists or a necessity for any sender, and they offer concrete steps for building one without expensive tools like a simple HTML form linked to your email platform. #EmailMarketing #PreferenceCenter #SubscriberEngagement #ListGrowth #EmailStrategy #MarketingPodcast #CustomerExperience #REI #OpenRates #ChurnRate #SaaSMarketing #EmailDesign #Segmentation #NewsletterTips #MarketingTips #BusinessPodcast #FexingoBusiness #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • Why Email List Churn Is Actually a Healthy Growth Signal

    Why Email List Churn Is Actually a Healthy Growth Signal
    2026/06/06
    Lucas and Luna discuss why losing subscribers isn't a failure—it's a sign your email list is healthy. They explore how high churn can correlate with better engagement, using the example of a newsletter that lost 30% of its subscribers but doubled open rates. They explain the 'churn fatigue' myth and share metrics to track beyond raw list size. Plus, they reveal how major senders like BuzzFeed used churn analysis to refine audience targeting. This episode challenges conventional email marketing wisdom with data-driven insights. #EmailMarketing #ListChurn #SubscriberGrowth #EngagementMetrics #OpenRates #EmailListCleanup #MarketingStrategy #NewsletterGrowth #SubscriberRetention #EmailAnalytics #ChurnRate #GrowthSignal #EmailBestPractices #DataDrivenMarketing #MarketingPodcast #FexingoBusiness #BusinessPodcast #EmailMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Email Design Affects Unsubscribe Rates

    How Email Design Affects Unsubscribe Rates
    2026/06/05
    Lucas and Luna explore how email design choices directly impact subscriber retention. They discuss a case study from an e-commerce brand that reduced unsubscribes by 22% simply by redesigning their email layout to prioritize readability over promotional clutter. The episode covers key design principles: using a single column layout, optimizing for mobile, limiting the number of images, and including a clear unsubscribe link. They also touch on the psychology of visual hierarchy and how it affects reader trust. Lewis, the brand's email marketing manager, noticed a dramatic drop in complaints after moving to a cleaner design with more white space. Listeners will learn practical tips to audit their own email designs and avoid common mistakes that drive subscribers away. #EmailDesign #UnsubscribeRates #EmailMarketing #SubscriberRetention #MobileOptimization #VisualHierarchy #EmailLayout #SingleColumn #EcommerceEmail #EmailPsychology #CleanDesign #WhiteSpace #EmailAccessibility #CustomerExperience #MarketingPodcast #FexingoBusiness #BusinessPodcast #EmailTips Keep every episode free: buymeacoffee.com/fexingo
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    7 分
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