『The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth』のカバーアート

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

著者： Fexingo
無料で聴く

Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between daily and weekly cadences, and map out how subscriber-growth tactics shift when a list grows from 1,000 to 100,000. Luna challenges Lucas to defend his skepticism of open-rate benchmarks, while Lucas pushes Luna to prove that sequencing and automation deliver more than one-off blasts. They name the tools they trust (and the ones they don't), cite actual case studies from B2C and B2B campaigns, and never resort to vague 'best practices.' Together, they figure out what separates a newsletter people delete from one they forward. After listening, you'll know exactly which levers to pull in your next campaign — and why the industry's standard advice often leads you astray. #EmailMarketing #NewsletterGrowth #OpenRates #SubscriberStrategy #MarketingPodcast #LucasAndLuna #FexingoBusiness #BusinessPodcast #EmailStrategy #Deliverability #ABTesting #Segmentation #Substack #TheHustle #MorningBrew #B2BEmail #B2CMarketing #MarketingAnalytics Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Email Automation Triggers Drive Revenue

    How Email Automation Triggers Drive Revenue
    2026/09/10
    Most marketers treat email automation as a set-and-forget task, but the real revenue lives in the trigger logic. In this episode, Lucas and Luna break down how to audit your automated flows using the specific case of a mid-sized DTC brand that increased repeat purchase rates by twenty-eight percent simply by adjusting their post-purchase timing. We look at the data behind welcome series optimization, browse abandonment recovery, and win-back campaigns that actually convert. If you are still sending generic newsletters alongside your triggered emails, this is the conversation you need to hear. #EmailMarketing #MarketingAutomation #ConversionRateOptimization #CustomerRetention #DTCBrands #RevenueGrowth #TriggeredEmails #WelcomeSeries #BrowseAbandonment #WinBackCampaigns #FexingoBusiness #BusinessPodcast #MarketingStrategy #EcommerceTips #DataDrivenMarketing #SubscriberLoyalty #DigitalMarketing #MarketingAnalytics Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    11 分
  • How Email Micro-Commitments Drive Revenue Growth

    How Email Micro-Commitments Drive Revenue Growth
    2026/09/09
    Most marketers obsess over open rates, but the real engine of email revenue is the micro-commitment. In this episode, Lucas and Luna break down how asking for small, low-friction actions—like a single click or a quick reply—trains subscribers to engage deeply. We look at specific data from a major retail brand that shifted its strategy from broad newsletters to targeted interaction prompts, resulting in a significant lift in customer lifetime value. You will learn why the 'one-question rule' works better than long-form copy and how to structure your next campaign to build habit-forming engagement rather than just broadcasting information. #EmailMarketing #SubscriberEngagement #MicroCommitments #CustomerLifetimeValue #ConversionOptimization #EmailStrategy #BehavioralPsychology #DigitalMarketingTips #FexingoBusiness #BusinessPodcast #MarketingAnalytics #RetailGrowth #AudienceBuilding #EmailDesign #CopywritingTips #MarketingTrends2026 #LucasAndLuna #FexingoNetwork Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    13 分
  • The Silent Killer of Email Revenue

    The Silent Killer of Email Revenue
    2026/09/08
    Most marketers obsess over open rates and click-throughs, but there is a silent metric that actually determines if your emails generate revenue or just noise. In this episode, we dissect the concept of 'engagement decay'—the gradual erosion of subscriber interest that happens when you stop listening to their behavior. We look at why sending identical content to everyone eventually kills your sender reputation and how shifting from broadcast-style blasts to behavior-triggered micro-segments can stabilize your long-term revenue. Using specific examples from retail and SaaS companies, we explore how to identify when your list is going stale and how to re-engage subscribers without annoying them. #EmailMarketing #EngagementDecay #ListHygiene #SenderReputation #BehavioralTriggering #RevenueGrowth #SubscriberLoyalty #MicroSegmentation #FexingoBusiness #BusinessPodcast #MarketingStrategy #DigitalAdvertising #CustomerRetention #DataDriven #EmailDeliverability #ConversionOptimization #OnlineRetail #SaaSMetrics Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    10 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません