『The Elastic Brand』のカバーアート

The Elastic Brand

The Elastic Brand

著者： Elizabeth Elcoate
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【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.© The Elastic Brand アート
エピソード
  • Hillary Weiss on branding ourselves, finding our niche, and defining our strategy

    Hillary Weiss on branding ourselves, finding our niche, and defining our strategy
    2020/02/14
    In this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites. In the show Hillary and Liz talk about: - Branding ourselves and our own companies - Becoming a company as opposed to a freelancer - Naming our companies and trading under a business name - Defining our own brand strategy - How creating a strong, individual brand and voice can set us apart from other designers and creatives - How having professional photography is vital for your website and assets - How to find the time to properly brand ourselves - Finding our niche market - How we’re both a little bit in love with Steve Folland from Being Freelance
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    1 時間 2 分
  • Lizzie Benton on aligning brand and company culture

    Lizzie Benton on aligning brand and company culture
    2020/02/06
    In this episode Liz chats to the hugely talented Lizzie Benton. Lizzie is a Culture Consultant & Founder of Liberty Mind. Through Liberty Mind Lizzie works with SMEs to improve their company culture. In the show Lizzie and Liz discuss: - What a good company culture looks like - How company culture influences customer perception - Employer branding - At what stage startups should begin to establish their company culture - What processes companies can put in place from conception to create a positive company culture - How can established companies realign their culture with their brand - Does transparency have a place when addressing cultural challenges - Lizzie’s favourite brands
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    38 分
  • Max Ottignon of Ragged Edge on designing the Bulb Energy Brand

    Max Ottignon of Ragged Edge on designing the Bulb Energy Brand
    2020/01/31
    In this episode Liz chats to Max Ottignon. Max is the co-founder of Ragged Edge a branding agency based in London. They help their clients achieve the improbable by creating innovative and game changing brands. They work with industry leaders such as Grey Goose and Google as well as fast scaling companies such as Bulb Energy and the e-scooter company Wind. In the show Max and Liz discuss: - How Ragged Edge came into being - The naming of Bulb - The process behind the Bulb brand design - Bulb’s brand vision and values - The importance of a consistent, simple and clear brand for launching successful businesses. - Creating brand values that reflect your company culture - The power of colour when creating brands - How as an industry we need to be using the correct terminology - Some of Max's favourite brands
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    51 分
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