Have you ever lowered your price before anyone said it was too high?

In this episode of The Quiet Game, Jo gets honest about one of the most expensive habits a solo entrepreneur can have: the pre-emptive discount. The one nobody asked for. The one that happens before the proposal is even read, before the client has said a word, before anyone has given you any reason to lower the number.

This is not an episode about pricing strategy. It is an episode about projection, geography, and the belief underneath the number that is quietly doing most of the work.

Jo shares the specific moment she realised she had enrolled in a programme costing thousands of dollars that was delivering less value than the twelve euro monthly membership she was already running. And the uncomfortable question that raised about her own pricing.

She also talks about being Portuguese in a North American market, and the belief she carried for years that her location somehow affected the value of her expertise. And one practical change that shifted everything: sending the price before the discovery call.

Honest, specific, and uncomfortable in the best possible way.

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The Anti-Hustle MBA is a free 30-day email course for service business owners who are done running on empty. One email per day. One honest idea you can actually use. No hustle, no 6-figure promises.

Join for free at https://www.jobeldade.com/theantihustlemba

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Connect with Jo:

Instagram: @thequietgame
Website: www.jobeldade.com
Email: info@jobeldade.com

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