What if the numbers you trust most are sending you in the wrong direction?

If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers.

Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin's uniquely scientific approach to marketing so you can make better measurement decisions, allocate budget more intelligently, and improve results. If you have ever made marketing decisions based on surface-level metrics, this conversation will challenge how you measure success and help you focus on what really matters.

Justin Rashidi is the founder of SeedX, a consultancy that helps medium to mid-market companies improve performance across data, sales, and marketing. In this episode, he explains how scientific thinking and hypothesis-driven testing can help marketers validate what is really happening inside the business.

With a background rooted in science and engineering, Justin brings a rigorous, data-first mindset to modern marketing. He focuses on helping companies separate platform claims from actual business impact so teams can make smarter decisions about attribution, budget allocation, and growth.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready?

If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business.

Join Brad Friedman and Mike Barton as they explore why digital accessibility matters, where most businesses fall short, and how to build more inclusive digital experiences from the start so you can improve usability, reduce friction, and better serve people with disabilities.

Mike Barton is a marketing and communications leader at AudioEye dedicated to making the internet more accessible for all.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts.

Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing that resonates with the right audience and supports real business growth.

David is the President and Founder of Content Workshop, a story-first content marketing agency. While in graduate school, he assembled a collective of storytellers whose sole purpose was to use their storytelling skills to help brands create and convert an audience. That idea became Content Workshop in 2013. After graduating from the University of Tampa with an MFA in Creative Writing, he authored the Amazon Best Seller: "Kingmakers: A Content Marketing Story."

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.