Discover how to turn your remodeling company's reputation into a powerful lead-generation machine. In this in-depth masterclass, Carl Willis—CEO of Remodeling Marketing Team—guides home remodelers through the exact strategies that transform customer reviews into steady, qualified leads using AI-driven visibility, automation tools, and reputation management best practices.

✔ Learn why reputation is your digital currency
✔ See how AI (like Google Gemini) uses reviews to influence search visibility
✔ Get a 30-day plan to collect, showcase, and multiply reviews across platforms
✔ Understand how to handle negative reviews effectively
✔ Discover how to automate review requests without losing a personal touch
✔ Learn how reviews impact your SEO and local ranking
✔ Explore how to turn testimonials into evergreen marketing content
✔ BONUS: Real-world case study included!

📲 Schedule your free strategy session: https://remodelingmarketingteam.com/get-started
🎧 Tune into the Digital Remodeler Podcast every Friday
🔔 Subscribe to stay updated on the latest digital strategies for remodelers

#ReputationMarketing #RemodelingMarketing #ContractorLeads #GoogleReviews #HomeRemodelingBusiness #DigitalFootprint #AIMarketing #LocalSEO #RemodelingSuccess #CarlWillis

Send us a text

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Discover how to use content marketing to grow your home improvement business, build trust, and establish authority in your market. In this video, we cover the power of blogging for SEO, downloadable lead magnets, thought leadership strategies, and why consistent, high-quality content is key to attracting and converting homeowners. Learn how to optimize your content for search engines, engage your audience, and turn your expertise into a lead-generation machine. Don't miss out on these actionable tips!

🔔 Subscribe for more home improvement marketing strategies.

#ContentMarketing #HomeImprovement #SEOForContractors #LeadGeneration #RemodelingMarketing #ThoughtLeadership #SmallBusinessGrowth #SEOOptimization #MarketingForContractors #HomeRemodeling

Send us a text

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Rick Harris, founder of Work Boot Consulting and a seasoned contractor turned coach, to unpack what it really takes to scale a trades-based business in today’s complex environment.

Rick shares his journey from plumbing trenches to running a coaching firm, and dives deep into:

✅ How to stop the revolving door of labor turnover
✅ Building a culture of excellence on the job site
✅ Turning chaotic workflows into scalable systems
✅ What Gen Z really wants from employers in the trades
✅ Preparing your business for long-term freedom and succession
✅ Why knowing your numbers is non-negotiable for sustainable growth

This conversation is a goldmine for remodelers and contractors who want to move from “in the weeds” to “in control.” Whether you're struggling with people, process, profitability—or all three—this episode offers actionable insights that can transform how you operate.

Learn more about Rick at https://workbootconsulting.com/

👉 Don’t miss Rick and Carl’s upcoming virtual live event at the Contractor Success Summit where they’ll cover contractor operations, marketing, and leadership.

🔔 Subscribe and hit the bell for more episodes on remodeling business growth, marketing strategy, and team leadership.

#DigitalRemodelerPodcast #ContractorSuccess #RickHarris #WorkBootConsulting #ConstructionLeadership #RemodelingBusiness #TradeBusinessCoach #KnowYourNumbers #BuildBetterTeams #ContractorCulture #SuccessionPlanning #SystemsOverGrind #FieldToFreedom

Send us a text

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Are you still marketing like it’s 2015? In this game-changing webinar, Carl Willis — CEO of Remodeling Marketing Team—breaks down the urgent shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and what it means for remodeling contractors in today’s AI-powered search environment.

🔍 What You’ll Learn in This Webinar:

• What the transition from search engines to answer engines means for remodelers
• Why “being the answer” beats being the top search result
• How Google’s Gemini and AI Overviews are transforming buyer behavior
• A 5-step AEO action plan to dominate your market
• How to build trust, authority, and emotional resonance across all platforms
• Real-world success example from Solid Rock Commercial Roofing

📊 If you're a home remodeling business owner looking to adapt, thrive, and win high-value clients in the AI era, this webinar is your wake-up call.

#AnswerEngineOptimization #RemodelingMarketing #AIinMarketing #ContractorMarketing #HomeRemodelingBusiness #AEOvsSEO #GoogleGemini #AIOverviews #DigitalMarketingTips #LocalBusinessGrowth #MarketingForContractors #HomeImprovementMarketing #TopicalAuthority #AIforRemodelers #SEOtoAEO

Send us a text

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

In this eye-opening episode of The Digital Remodeler Podcast, host Carl Willis welcomes Cody Ryan, founder of Construction Industries and creator of EIDRIX Automation, to share his journey from hands-on contractor to trailblazing tech innovator.

Discover how Cody went from swinging hammers to writing code, using AI to solve real-world construction headaches like bidding inefficiencies, business forecasting, and CRM integration. Learn how a breakthrough moment with ChatGPT reshaped his career and led to the development of automation tools designed specifically for contractors—tools that are already transforming small and mid-size businesses.

Whether you're a remodeler looking to streamline operations or just AI-curious, Cody’s story is a roadmap for how technology can be used to grow your business without losing the craftsmanship that built it. Plus, get actionable tips for using AI right now—even if you don’t know where to start.

🔹 Topics Covered:

• Cody’s early days in construction and transition into tech
• Common pain points in the remodeling business solved through automation
• Real-world contractor success stories using EDIX tools
• How to overcome skepticism and start integrating AI today
• The future of AI in construction and remodeling

👉 If you're ready to stop chasing jobs and start building a smarter business, this is an episode you can’t afford to miss.

Send us a text

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Are you a contractor or business owner feeling the weight of success? In this powerful episode of The Digital Remodeler Podcast, Carl Willis sits down with Michael Allison of The Adversity Academy to unpack the unseen toll of growing a construction business. From military service to running his own contracting company, Michael shares raw stories about stress, mental health, burnout, and substance abuse in high-pressure industries.

Discover practical strategies like the "Break It and Reframe It" mindset reset, learn how to open healthy conversations with your team, and find out how faith and community can be your strongest anchors in tough seasons. Whether you're battling isolation, addiction, or work-life imbalance, this episode will give you tools to lead with empathy, protect your mental health, and build a team culture that thrives.

Don’t face this battle alone. Watch now to find clarity, courage, and connection.

➡️ Learn more about Michael Allison and The Adversity Academy at www.theadversityacademy.com

👉 Subscribe for more episodes: The Digital Remodeler Podcast

#MentalHealthAwareness #ConstructionLeadership #ContractorLife #BurnoutRecovery #FaithInBusiness #ConstructionBusinessTips #AdversityAcademy #DigitalRemodelerPodcast #CarlWillis #EntrepreneurMindset #LeadershipDevelopment

Send us a text

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Jonathan Mast of White Beard Strategies to explore how small business owners are moving beyond the buzz and turning AI into a daily strategic asset for their teams. From creating SOPs in minutes to scaling customer service with AI-powered bots, Jonathan shares real-world examples of AI transforming small business operations, sales processes, and customer experiences. Discover how AI is reshaping marketing, lead qualification, and customer retention, while helping business owners reclaim valuable hours. Learn why adopting an AI-First Mindset is the game-changer for entrepreneurs who want to dominate their markets in 2025 and beyond. Jonathan also shares best practices for training AI to reflect your brand's voice, creating digital footprints that boost online authority, and building AI-powered advisory boards to make better decisions faster. Don’t miss this insightful conversation packed with practical strategies any remodeling business can start applying today.

Learn more about Jonathan and White Beard Strategies - https://whitebeardstrategies.com/

Join the AI Facebook Group - https://www.facebook.com/groups/770013594406867

#ArtificialIntelligence #SmallBusinessGrowth #DigitalRemodeler #Entrepreneurship #AIInBusiness #ProductivityTools #CustomerExperience #LeadGeneration #BusinessAutomation #MarketingStrategy #contractormarketing #remodelingcontractors #JonathanMast

Send us a text

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

🚀 Want more leads and better ROI from your home remodeling ads?

Learn how Google Performance Max Ads can help you generate high-quality leads while lowering your cost per click.

In this expert-led webinar, Carl Willis from Remodeling Marketing Team explains:
✅ How Performance Max works and why it’s different from traditional Google Ads
✅ AI-powered optimization strategies to maximize conversions
✅ Step-by-step setup guide to launch a winning campaign
✅ Common mistakes to avoid and how to track results effectively

Don't miss this deep dive into one of the most powerful AI-driven advertising tools available today!

Send us a text

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA