『The Digital Remodeler』のカバーアート

The Digital Remodeler

The Digital Remodeler

著者： Carl Willis - Remodeling Marketing Team
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10月19日まで。※適用条件あり

The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.

Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market.

Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your business and thrive in the digital world.

© 2026 The Digital Remodeler マーケティング マーケティング・セールス 経済学
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  • How to Dominate Your Local Remodeling Market with an Integrated Marketing Strategy

    How to Dominate Your Local Remodeling Market with an Integrated Marketing Strategy
    2026/10/16
    Most remodeling contractors are fighting for scraps in their local market while a few dominate — not because they’re spending more on ads, but because their marketing works as a system instead of a collection of disconnected tactics.If you’re running Google ads for kitchen remodeling, posting bathroom photos on Facebook, and hoping your website ranks for home renovation — those tactics aren’t reinforcing each other. They’re competing for attention and confusing potential homeowners about what you actually do best.In this episode from Remodeling Marketing Team, Carl Willis breaks down exactly how to build integrated marketing that creates local market dominance — where every channel amplifies every other channel, and your expertise becomes your competitive advantage instead of your desperation.What’s covered:✅ Why scattered tactics and generic messaging (“quality craftsmanship,” “trusted local contractor”) make you invisible in a crowded market✅ What topical authority actually is — and why becoming the definitive local resource for remodeling information is the foundation of dominance✅ How to build content depth that covers every question homeowners ask — cabinet selection, permits, timelines, budgets, local codes, and beyond✅ Why local specificity is your unfair advantage over national companies and generalist competitors✅ How to coordinate SEO, paid advertising, social proof, and referral programs so every channel reinforces the same expert positioning✅ Why your Google Ads and SEO should be feeding each other — not running as separate campaigns✅ How authority-based referral systems outperform traditional referral programs — and make it easy for customers to share your expertise✅ The homeowner research timeline (3 to 8 months for major projects) and how to show up at every stage of it✅ How to identify $50,000 to $200,000 in annual market opportunities hiding in competitor content gaps✅ The 18-month market dominance timeline — months 1–3 foundation, months 4–8 early momentum, months 9–18 compounding returns✅ How to allocate your marketing budget across content, paid amplification, and social proof at each stage of growthMarket dominance follows a predictable timeline when your strategy is integrated. This episode gives you the blueprint.🎯 Ready to build a market dominance system for your local remodeling business?Schedule your strategy session 👉 https://www.remodelingmarketingteam.com/get-started#LocalMarketDominance #RemodelingMarketing #ContractorMarketing #IntegratedMarketing #TopicalAuthority #RemodelingBusiness #ContractorGrowth #HomeRenovationMarketing #LocalSEO #ContentMarketing #RemodelingContractor #ContractorTips #MarketDominance #ContractorAuthority #RemodelingStrategy #ContractorSuccess #HomeImprovementMarketing #ContractorLeadGeneration #LocalMarketing #ContractorLife #BuildYourBusiness #RemodelingMarketingTeam #TradeBusinessMarketing #ContractorEducation #MarketingSystem #CompetitorAnalysis #ContentStrategy #ContractorROI #RemodelingLeads #LocalBusinessMarketingSend us Fan MailStop Driving. Start ClosingStop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology. What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?That's exactly what LiveSwitch does for remodeling contractors.Stop Driving. Start ClosingStop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology. Stop Driving. Start ClosingStop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.Visit us online - remodelingmarketingteam.comConnect with us on Facebook - https://www.facebook.com/remodelmarketingSubscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA
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    29 分
  • Why Counting Leads Is Costing Your Remodeling Business Money—The Right Way to Measure Marketing ROI

    Why Counting Leads Is Costing Your Remodeling Business Money—The Right Way to Measure Marketing ROI
    2026/10/09

    A pizza shop can measure success by order volume. Every customer sees an ad, places an order, gets their pizza, and pays. Simple.

    Your $75,000 kitchen remodel follows a completely different path. That homeowner researches for months, visits your website six times, drives past your job sites, gets three estimates, and then maybe signs with you. And your standard marketing report shows 47 leads from Google Ads last month — without telling you that 43 of those were tire kickers, and your three best projects came from referrals that never touched your digital marketing at all.

    That’s why most remodeling contractors either overspend on channels generating activity but not profit, or underspend on channels quietly delivering their best clients.

    In this episode from Remodeling Marketing Team, Carl Willis breaks down a complete marketing attribution framework built specifically for the remodeling industry — so you can finally track from first touch to the final check in your bank account.

    What’s covered:
    ✅ Why counting leads like a fast food franchise is the wrong metric for a high-ticket remodeling business
    ✅ How to reverse-engineer your three best clients and trace every touch point that led to the signed contract
    ✅ The three components every attribution system needs: lead source tracking, project value connection, and timeline mapping
    ✅ Why UTM parameters, unique phone numbers, and specific landing pages are just the starting point — not the finish line
    ✅ How to measure channel performance by actual project value, not just lead volume
    ✅ The real math: why a $800 home show investment can outperform a $15-per-lead Facebook campaign by a massive margin
    ✅ The attribution challenges unique to remodeling: 6 to 18-month sales cycles, multiple decision makers, and offline touch points that often matter more than digital ones
    ✅ Why weighted attribution gives you a more accurate picture than first-click or last-click models
    ✅ How to identify your highest lifetime value client profile and reverse-engineer your ecosystem to attract more of them
    ✅ Why quarterly attribution reviews reveal patterns that monthly reports never will

    Stop measuring what looks good. Start measuring what grows your business.

    🎯 Want help building a marketing ecosystem with real attribution and ROI tracking?

    Schedule a strategy session
    👉 https://www.remodelingmarketingteam.com/get-started

    #MarketingAttribution #RemodelingMarketing #ContractorMarketing #MarketingROI #RemodelingBusiness #ContractorLeadGeneration #HomeRenovationMarketing #LeadTracking #ContractorGrowth #MarketingMetrics #RemodelingContractor #ContractorTips #CustomerJourney #MarketingAnalytics #ContractorSuccess #HomeImprovementMarketing #ContractorROI #WeightedAttribution #MarketingStrategy #ContractorLife #BuildYourBusiness #RemodelingMarketingTeam #TradeBusinessMarketing #ContractorEducation #LeadQuality #MarketingBudget #ProjectValue #ContractorRevenue #RemodelingLeads #DataDrivenMarketing

    Send us Fan Mail

    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    Visit us online - remodelingmarketingteam.com

    Connect with us on Facebook - https://www.facebook.com/remodelmarketing

    Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA
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    16 分
  • Why Most Remodeling Contractors Waste Their Ad Spend (And How Retargeting Fixes It)

    Why Most Remodeling Contractors Waste Their Ad Spend (And How Retargeting Fixes It)
    2026/10/02

    Getting people to your website is only half the battle. Most remodeling contractors invest in advertising, generate traffic, and still miss the real objective — turning qualified visitors into paying clients. That's because most homeowners aren't ready to call or request a quote the first time they visit your site. They're researching. Comparing. Taking their time.

    And if you're not staying in front of them throughout that journey, someone else is.

    In this episode from Remodeling Marketing Team, Carl Willis walks you through the retargeting strategies that keep your remodeling company visible and relevant through the entire homeowner decision process — from first visit all the way to booked consultation.

    What's covered:
    ✅ Why the homeowner decision process is a journey, not a one-and-done event — and what that means for your ad strategy
    ✅ How to map the customer journey so your retargeting message matches where the prospect actually is in the buying process
    ✅ The difference between retargeting someone who's still researching vs. someone who's ready for an estimate — and why the message has to change
    ✅ How to craft retargeting ads that earn attention from the right prospect and give them a clear reason to come back
    ✅ Why keyword research and conversion performance matter more than traffic volume alone
    ✅ How to align paid search retargeting with your acquisition strategy instead of treating it as a separate system
    ✅ When to use social retargeting for awareness and trust — and when to push for conversion
    ✅ How to measure and improve campaign performance over time so retargeting gets more efficient — not more expensive
    ✅ Why retargeting can't fix a weak landing experience — and what to look for when traffic isn't converting
    ✅ The messaging and design elements that reduce friction and help homeowners take the next step

    In remodeling, the buying cycle can stretch for months or more than a year. Retargeting is how you stay top of mind through all of it — so that when the homeowner is finally ready to hire, you're the one they remember.

    🎯 Want help building a complete retargeting and ecosystem strategy for your remodeling business?

    Schedule a strategy session 👉 https://www.remodelingmarketingteam.com/get-started

    #Retargeting #RemodelingMarketing #ContractorMarketing #Remarketing #RemodelingBusiness #ContractorLeadGeneration #HomeRenovationMarketing #PaidAdvertising #ContractorGrowth #RemodelingContractor #ContractorTips #BuyerJourney #LandingPageOptimization #ContractorAds #HomeImprovementMarketing #ContractorSuccess #FacebookAds #GoogleAds #RemodelingLeads #ContractorROI #RemodelingCompany #ContractorLife #BuildYourBusiness #RemodelingMarketingTeam #TradeBusinessMarketing #ContractorEducation #AdStrategy #MarketingFunnel #ContractorConversion #HomeownerMarketing

    Send us Fan Mail

    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    Visit us online - remodelingmarketingteam.com

    Connect with us on Facebook - https://www.facebook.com/remodelmarketing

    Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA
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    13 分
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