The Difference Between GEO and AEO (and Why Doing One Isn’t Enough)
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The Difference Between GEO and AEO (and Why Doing One Isn’t Enough)
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GEO and AEO get used interchangeably every day, by smart people, by agencies charging for it, and the confusion is quietly costing businesses real money. In this episode of MAXVolume, Brian Winum settles it with one mental model: an AI answering a question works like a reporter on deadline, who first decides which sources to trust and name, then pulls the sharpest quote from them. Generative Engine Optimization is the work of becoming a source the machine trusts and names. Answer Engine Optimization is the work of having the perfect, liftable answer ready. Do only one and you fail quietly. Your answer gets credited to a competitor, or the machine knows you but can’t find a sentence worth quoting. Brian breaks down why they’re two distinct jobs, why they have to be wired together, and the one question that tells you which half you’ve been missing.
MAXVolume is the show about turning up your signal in AI search, from Brian Winum and the team at MAXPlaces.