Luca Bonecchi, VP of Licensing for Europe at Miraculous, is the perfect guest to discuss transmedia. After unveiling the secrets of The Smurfs’ success, it is now time to explore the world of Miraculous® to find out about the correct strategies to apply when working with IP across different platforms.

In the second episode of our podcast, we invited Fabienne Gilles, Chief Commercial Officer and Member of the Board of Directors at the Peyo Company, to share with us the key elements of The Smurfs’ longlasting success. What are the next fronteers to explore? What are the non-negotiables that allow the IP to thrive? Listed to the episode to find out!

In the first episode, we discuss with Mark Backler, founder of Sketchbook Games, about the importance of a strong IP in the book-to-game adaptation, drawing inspiration from the game he and his team developed, Lost Words: Beyond the Page.

How can the success of a game be measured beyond mere sales? Is transmedia the new standard? Listen to our podcast to find out.

Something new is coming. 🎙️

The Deep Media Pulse — a video podcast by Licensing Magazine & Animation Journal, built for the people shaping brands, content and storytelling.

Each episode: one C-level guest, one deep conversation, one major industry event as the backdrop.

Season 1 kicked off in Bologna — right inside the Bologna Licensing Trade Fair/Kids at BCBF. What a stage to start. 🔥

Episode 1 drops soon. Stay tuned. 👀