『The Deep Media Pulse』のカバーアート

The Deep Media Pulse

The Deep Media Pulse

著者: Licensing Magazine/Animation Journal
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概要

Decoding Content and Brands Evolution
Powered By Licensing Magazine & Animation Journal

Gaining a competitive edge now means understanding how content and brands evolve as single stories move across films, games, licensing programs, live experiences, and social media universes.

The Deep Media Pulse is the podcast that connects the dots. It was born from a clear need: making sense of a complex, interconnected ecosystem. Audiovisual, gaming, licensing, publishing, digital, and experiential media now converge. The Deep Media Pulse is for professionals who understand that today’s powerful IPs and brands are not built on a single medium. They are built Transmedia. But this podcast is also for brands and content fans and love to be updated on the latest trends and stories.

The Deep Media Pulse is produced by the editorial team behind Licensing Magazine and Animation Journal. Both are landmark references in the global content and licensing industry. The show brings you into the conversations shaping transmedia evolution for content and brands. Each episode features an in-depth interview with a key industry player—brand owners, entertainment studios, IP strategists, gaming executives, licensing directors, creative visionaries, and innovators. Guests explore case histories, best practices, trends, insights, and bold visions from those building the brands and content universes of tomorrow.

The Deep Media Pulse decodes it all. Discover how an animated IP becomes a transmedia franchise. Learn how a heritage brand reinvents itself across new media and product touchpoints. Find out what strategies drive the next wave of content monetization.

Episodes are recorded at the world’s leading international B2B events. These include Licensing Expo, Brand Licensing Europe, Mipcom, Annecy Animation Festival, Bologna Children's Book Fair, and more. We capture industry intelligence in real time—where deals happen, and the future of content is defined.

If you work in content development, brand strategy, licensing, animation, gaming, or any of the media that make up today’s transmedia landscape, the Deep Media Pulse is your briefing.

Subscribe now to The Deep Media Pulse. Join the conversation, connect the dots, and stay ahead of the industry curve.

2026 Licensing Magazine/Animation Journal
マーケティング マーケティング・セールス 経済学
エピソード
  • Why Miraculous® Is a Best Practice in Developing an IP Across Different Platforms
    2026/05/13

    Luca Bonecchi, VP of Licensing for Europe at Miraculous, is the perfect guest to discuss transmedia. After unveiling the secrets of The Smurfs’ success, it is now time to explore the world of Miraculous® to find out about the correct strategies to apply when working with IP across different platforms.

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    10 分
  • How Peyo Company Turned The Smurfs Into a Multi-Content Brand While Preserving Their Identity
    2026/05/06

    In the second episode of our podcast, we invited Fabienne Gilles, Chief Commercial Officer and Member of the Board of Directors at the Peyo Company, to share with us the key elements of The Smurfs’ longlasting success. What are the next fronteers to explore? What are the non-negotiables that allow the IP to thrive? Listed to the episode to find out!

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    9 分
  • From book to game: How to keep an IP successful with Mark Backler
    2026/04/29

    In the first episode, we discuss with Mark Backler, founder of Sketchbook Games, about the importance of a strong IP in the book-to-game adaptation, drawing inspiration from the game he and his team developed, Lost Words: Beyond the Page.

    How can the success of a game be measured beyond mere sales? Is transmedia the new standard? Listen to our podcast to find out.

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    12 分
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