The Day of the Non-Technical PM May Be Over (with Jason Brett)
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The Day of the Non-Technical PM May Be Over (with Jason Brett)
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In this episode of ProductCamp Conversations, Allison Herbert and Dave Mathias sit down with ProductCamp Atlanta founder and Product Coffee host Jason Brett to trace how one tweet drafted him into running an unconference he had never attended, and what has kept that community going through a pandemic, a shifting sponsor landscape, and the AI era.
📌 Topics Covered:
• From computer sales trainer to self-taught developer to SaaS founder, and discovering at BellSouth that the work he loved had a name: product management
• "You dance with the one that brung ya": how loyalty to early clients turned a web agency into a product
• Getting voluntold into ProductCamp Atlanta, the first-morning crowd of 40 volunteers at the door, and why Paul Young is the godfather of ProductCamp
• How Product Coffee started on Zoom during lockdown and grew from "whenever I got around to it" to weekly
• Measuring a free community event: dropping NPS in favor of return rate, early session proposals, and leftover food
• Sponsorship shifts, Friends of ProductCamp and Scholars tickets, and this year's experiment: camp is free, lunch is not
• Why case studies make the best sessions, and why the day of the non-technical PM may be over
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🔗 CONNECT WITH GUEST JASON BRETT:
• LinkedIn: https://www.linkedin.com/in/ijasonbrett
• Product Coffee: https://productcoffee.com
• ProductCamp Atlanta: https://pcampatl.com
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🎙️ CONNECT WITH THE HOSTS:
• Allison Herbert:
- LinkedIn: https://www.linkedin.com/in/aherbert42
- Website: https://allisonherbert.com
• Dave Mathias:
- LinkedIn: https://www.linkedin.com/in/davemathias1
- X / Twitter: https://x.com/davemathias
- Website: https://gobeyondthedata.com
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📩 GET IN TOUCH:
Have thoughts on this episode or want to suggest a topic/guest?
Drop a comment below or reach out at productcampconversations@gmail.com!
👍 Like, subscribe, and hit the bell for more conversations on the human side of product management.