What if your PT clinic ran on attention instead of insurance?

Dave Kittle and Jimmy McKay break down the future of healthcare marketing, from content-driven growth to patient storytelling, and why Gen Z might not be your biggest spenders (yet). We unpack creative media plays, critique the APTA’s messaging, and explore how practices like Dave Kittle's Concierge Pain Relief are building a media first model in NYC. Whether you're a clinic owner or just PT curious, this episode will challenge how you see value in the attention economy.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — McKinsey's Research

[01:09] — Dave's Late-Night LinkedIn Activity

[02:15] — Concierge Pain Relief's Unique Selling Points

[03:42] — The Power of Storytelling in Patient Transformation

[06:27] — LinkedIn Engagement and Comments

[10:58] — The Role of Content in Modern Marketing

[12:38] — APTA Membership and Value Discussion

[19:14] — Proposed Changes to APTA's Membership Model

[22:49] — Membership Models and Revenue

[24:45] — The Value of Belonging in Professional Organizations

[28:29] — Communication and Engagement Strategies

[30:04] — The Power of In-Person Conferences

[30:32] — Launching Digital Content with Limited Budget

[30:39] — Securing Sponsorships for Year-Round Exposure

[31:57] — Decision-Making in Private Practices vs. Committees

[32:56] — Dave's YouTube Channels and Long-Term Goals

[33:21] — Short Play vs. Long Play

[35:27] — Health and Wellness Trends

[35:35] — Membership is Personal

[36:34] — Health and Wellness in Gyms

[38:48] — Boomers' Approach to Wellness

[40:12] — Fish in a Barrel Scenario at Gyms

[42:38] — Recovery Zone Concept

[43:03] — Resolve Physical Therapy's Strategy

[59:13] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What is a physical therapist’s attention actually worth?

Dave Kittle, Tony Maritato, and Jimmy McKay break down why PTs consistently undervalue their authority, audience, and influence and how the creator economy is changing the game. From pricing sponsorships and live reads to applying creator leverage inside patient care, this conversation will challenge how you think about value, pricing, and power in physical therapy.

If you’ve ever felt underpaid, under-leveraged, or unsure what your voice is worth then start here.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — The Value of Real Products

[01:15] — Coaching High-Earning Clients

[03:02] — Screening Processes and Client Selection

[04:28] — Social Media Influence and Transformation Stories

[05:39] — The Power of Emotional Advertising

[06:21] — Fundraising Campaigns

[07:28] — Monetizing Social Media Content

[09:40] — Negotiating Fair Rates for Sponsored Content

[15:36] — Balancing Quality, Speed, and Cost in Freelancing

[15:49] — Valuable Insights from Tony

[16:26] — Jamie Brindle's Freelancer Advice

[17:20] — Applying Freelance Tactics to Patient Care

[17:36] — Offering Options to Patients

[18:06] — Formulating Service Packages

[19:20] — Handling Product Reviews and Licensing

[21:18] — Snowplowing and Patient Care Analogies

[24:03] — Live Streaming and Sponsorship Ideas

[28:14] — Gratitude and Reflections

[30:13] — Future Plans and Experiments

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What if you never billed insurance again… and still built a thriving physical therapy clinic powered purely by attention?

Dave Kittle, Tony Maritato, and Jimmy McKay debate the idea of running a PT practice with zero copays, zero membership fees, and 100% monetized attention.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — Distrust in Major Platforms

[01:09] — The Future of Clinics: Attention Economy Model

[02:34] — Reality TV and Physical Therapy

[02:54] — Challenges and Storytelling in Content

[03:38] — Free Evaluations and Patient Success

[04:05] — Corporate Challenges and Social Media Influence

[04:24] — Mr. Beast's Approach to Business

[05:01] — Reality TV vs. Patient Results

[06:46] — Jesse Cole and the Savannah Bananas Model

[07:54] — Creating an Engaging Clinic Experience

[08:19] — The Power of Clickbait for Good

[08:49] — Sponsorships and Brand Collaborations

[09:28] — Charity Donations as a Marketing Strategy

[10:59] — The Importance of Audience Engagement

[12:38] — The Attention Economy: A Growing Trend

[12:51] — Content Studios: The New Marketing Frontier

[14:42] — The Role of Social Media in Business Growth

[15:57] — Outsourcing Content Creation

[20:36] — The Future of Content Creation

[24:43] — Challenges in Hiring and Patient Demand

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think six figures is out of reach… but what if I told you it’s not only possible, it’s expected?

If you're a PT, OT, or PTA in New York City who's burnt out from mill clinics or overwhelmed schedules, this video is for you.

⏱️ EPISODE BREAKDOWN

[00:00] — A transparent salary breakdown

[02:17] — Who This Opportunity is For

[02:35] — Our Unique Approach

[03:12] — Earning Potential for Therapists

[04:19] — Work-Life Balance

[04:43] — Clientele and Work Environment

[05:23] — Schedule and Freedom

[05:30] — Quality Over Quantity

[05:51] — Hybrid Care Model

[06:58] — Compensation Breakdown

[07:25] — Onboarding and Training

[08:01] — Performance-Based Pay

[09:16] — Risk and Reward

[11:05] — Client Expectations

[13:14] — Professional Growth Path

[13:34] — Diagnostic Ultrasound Training

[14:52] — Concierge Experience

[15:17] — Culture and Core Values

[16:37] — Supportive Team Culture

[16:52] — Application Process

[19:39] — Conclusion and Contact Information

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think their job is to treat. But if the patient doesn’t buy into the plan of care, there are no follow-up visits, no outcomes… and no income.

In this real coaching call, Dave Kittle works with Poras Mehta on how to present the plan of care in a way that gets buy-in, keeps patients engaged, and helps them complete treatment, especially with chronic pain or neuro clients.

⏱️ EPISODE BREAKDOWN

[00:00] — Value Disconnect

[00:59] — Importance of Plan of Care

[01:23] — Role of Physical Therapists

[01:48] — Patient Buy-In and Follow-Up

[02:14] — Collaborative Review of Plan of Care

[02:56] — Understanding Patient Motivation and Goals

[03:24] — Training New Therapists

[04:32] — Challenges in Patient Commitment

[06:02] — Setting Realistic Expectations

[08:36] — Addressing Chronic Pain and Complex Cases

[09:20] — Defining Patient Goals

[10:22] — Breaking Down the Plan of Care

[11:54] — Case Study: Cardiac History Patient

[14:38] — Addressing Patient Concerns

[18:38] — Financial Commitment and Packages

[22:50] — Reframing Patient Mindset

[27:19] — Final Thoughts and Next Steps

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Would you trust a PT cruise for Parkinson’s patients? And why does everyone think their clinic is worth more but not the profession as a whole?

Dave Kittle, Tony Maritato, and Jimmy McKay debate everything from Parkinson's themed cruises and patient value perception to what PTs really think about reimbursement and worth.

Whether you’re a clinic owner, PT student, or just curious about the future of healthcare delivery, this one goes deep and makes you think.

💬 Drop your thoughts in the comments. What do YOU think PT is worth?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — The Value of Small Class Sizes

[01:15] — Parkinson's Cruise: A Unique Event

[01:37] — Cruise Pricing and Offerings

[03:22] — Cruise Ships for Rent: A Business Opportunity

[03:50] — Planning a PT Cruise

[04:23] — CEUs on a Cruise: A Win-Win

[05:43] — Cruise Experience and Personal Stories

[06:36] — The Value of Physical Therapy

[10:10] — Personal Experiences in PT Settings

[13:45] — Public vs. Private School Analogy

[15:43] — The Role of Technology in PT

[17:34] — Consumer Behavior and PT

[19:36] — Personal Anecdotes: The Value of Expertise

[20:54] — Starting a Business: Logo Design

[23:19] — The Difference Between Worth and Value

[23:43] — Starbucks Strike: Job Worth vs. Human Worth

[24:29] — Organizing a PT Strike

[25:16] — Evolving Perceptions of Worth and Value

[25:46] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

You know what Peloton got right… that every EMR still gets wrong?

If you’re trying to grow a PT clinic, motivate your patients, or create media that actually connects this episode is packed with insight.

Dave, Tony, and Jimmy riff on behavior change, badge systems, social proof, and why “Get The Message Out” might be the new marketing mantra.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — Digital Badges

[00:52] — New Audit Component for Organizations

[01:47] — The Ever-Evolving Nature of Social Media

[03:34] — Naming and Branding Challenges

[04:03] — The Birth of GTMO

[06:00] — Graphic Design Inspiration

[06:59] — The Importance of Content and Distribution

[07:55] — Going Rogue with Audits

[11:37] — Communications Audit Strategy

[13:36] — Peloton Bike and Marketplace Adventures

[13:51] — Peloton Tread and Badge System

[14:37] — The Genius of Physical Badges

[15:19] — Digital Badges and Motivation

[16:40] — Motivation and Streaks

[17:27] — Apple Watch and Digital Badges

[18:17] — Recognition and Motivation

[20:30] — Funny Merit Badges

[22:12] — EMRs and Patient Motivation

[23:07] — Creative Badge Ideas

[29:17] — Surprise and Delight with Badges

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Clinic owners: would you refund this patient… or fight back?

Dave Kittle, Tony Maritato, and Jimmy McKay tackle real clinic drama, broken PT education, and next-level content creation. From a patient threatening legal action over a $350 late-cancel fee… to Kim Kardashian flunking the bar… to recording 26 episodes in 48 hours it’s chaos, strategy, and insight packed into one wild ride.

If you’re a PT, clinic owner, or content creator, you’ll walk away sharper, and probably laughing.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:59] — Patient Cancellation and Threats

[01:33] — Kim Kardashian and the California Bar Exam

[02:58] — Debate on Education and Professional Training

[11:01] — Manual Therapy and Professional Associations

[12:43] — Content Creation Blitz

[15:30] — Evergreen Content Strategy

[18:45] — Pitching Ignite Lab

[22:53] — Final Thoughts and Future Plans

[29:01] — Unexpected Booth Opportunity

[29:36] — Challenges with Big Organizations

[30:15] — Marketing and Communication Strategies

[30:55] — Payment Preferences and Methods

[31:32] — Long Game vs. Quick Wins

[33:14] — Clinic vs. Association Marketing

[34:35] — Content Creation and Distribution

[43:15] — Client Dispute and Cancellation Policy

[50:13] — Handling Threats and Legal Concerns

[56:21] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.