What is a physical therapist’s attention actually worth?

Dave Kittle, Tony Maritato, and Jimmy McKay break down why PTs consistently undervalue their authority, audience, and influence and how the creator economy is changing the game. From pricing sponsorships and live reads to applying creator leverage inside patient care, this conversation will challenge how you think about value, pricing, and power in physical therapy.

If you’ve ever felt underpaid, under-leveraged, or unsure what your voice is worth then start here.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — The Value of Real Products

[01:15] — Coaching High-Earning Clients

[03:02] — Screening Processes and Client Selection

[04:28] — Social Media Influence and Transformation Stories

[05:39] — The Power of Emotional Advertising

[06:21] — Fundraising Campaigns

[07:28] — Monetizing Social Media Content

[09:40] — Negotiating Fair Rates for Sponsored Content

[15:36] — Balancing Quality, Speed, and Cost in Freelancing

[15:49] — Valuable Insights from Tony

[16:26] — Jamie Brindle's Freelancer Advice

[17:20] — Applying Freelance Tactics to Patient Care

[17:36] — Offering Options to Patients

[18:06] — Formulating Service Packages

[19:20] — Handling Product Reviews and Licensing

[21:18] — Snowplowing and Patient Care Analogies

[24:03] — Live Streaming and Sponsorship Ideas

[28:14] — Gratitude and Reflections

[30:13] — Future Plans and Experiments

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What if you never billed insurance again… and still built a thriving physical therapy clinic powered purely by attention?

Dave Kittle, Tony Maritato, and Jimmy McKay debate the idea of running a PT practice with zero copays, zero membership fees, and 100% monetized attention.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Distrust in Major Platforms

[01:09] — The Future of Clinics: Attention Economy Model

[02:34] — Reality TV and Physical Therapy

[02:54] — Challenges and Storytelling in Content

[03:38] — Free Evaluations and Patient Success

[04:05] — Corporate Challenges and Social Media Influence

[04:24] — Mr. Beast's Approach to Business

[05:01] — Reality TV vs. Patient Results

[06:46] — Jesse Cole and the Savannah Bananas Model

[07:54] — Creating an Engaging Clinic Experience

[08:19] — The Power of Clickbait for Good

[08:49] — Sponsorships and Brand Collaborations

[09:28] — Charity Donations as a Marketing Strategy

[10:59] — The Importance of Audience Engagement

[12:38] — The Attention Economy: A Growing Trend

[12:51] — Content Studios: The New Marketing Frontier

[14:42] — The Role of Social Media in Business Growth

[15:57] — Outsourcing Content Creation

[20:36] — The Future of Content Creation

[24:43] — Challenges in Hiring and Patient Demand

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think six figures is out of reach… but what if I told you it’s not only possible, it’s expected?

If you're a PT, OT, or PTA in New York City who's burnt out from mill clinics or overwhelmed schedules, this video is for you.

⏱️ EPISODE BREAKDOWN

[00:00] — A transparent salary breakdown

[02:17] — Who This Opportunity is For

[02:35] — Our Unique Approach

[03:12] — Earning Potential for Therapists

[04:19] — Work-Life Balance

[04:43] — Clientele and Work Environment

[05:23] — Schedule and Freedom

[05:30] — Quality Over Quantity

[05:51] — Hybrid Care Model

[06:58] — Compensation Breakdown

[07:25] — Onboarding and Training

[08:01] — Performance-Based Pay

[09:16] — Risk and Reward

[11:05] — Client Expectations

[13:14] — Professional Growth Path

[13:34] — Diagnostic Ultrasound Training

[14:52] — Concierge Experience

[15:17] — Culture and Core Values

[16:37] — Supportive Team Culture

[16:52] — Application Process

[19:39] — Conclusion and Contact Information

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.