エピソード

  • Episode 35: The Database: The New Work-Life-Media Balance

    Episode 35: The Database: The New Work-Life-Media Balance
    2020/09/01
    This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it’s shaping our media consumption. 
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    45 分
  • Episode 34: A Conversation with Women in Technology

    Episode 34: A Conversation with Women in Technology
    2020/02/10
    In this special episode, recorded during CES 2020, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google share how they’ve navigated gender inequality in their own careers and how they’re helping to pave the way for other women, particularly in the technology space.
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    27 分
  • Episode 33: The Database: How Mixed Realities Will Enhance the Video Game Landscape

    Episode 33: The Database: How Mixed Realities Will Enhance the Video Game Landscape
    2020/01/27
    This special episode of the Database podcast, recorded during CES 2020, features Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platform Strategy and Developer Community at HTC Vive. While our conversation started out focused on the impact that the various types of XR will have on the gaming industry, we learned that these emerging technologies will ultimately benefit much broader industries than just entertainment.
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    32 分
  • Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV

    Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV
    2020/01/13
    On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.
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    24 分
  • Episode 31: The Database: How Addressable Advertising is Personalizing the TV Experience

    Episode 31: The Database: How Addressable Advertising is Personalizing the TV Experience
    2019/10/08
    This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women. Our conversation includes Kelly Abcarian, general manager for Nielsen’s Advanced Video Advertising Group, Jessica Hindlian, SVP in Nielsen’s Advanced Video Advertising Group, and Tracey Scheppach, CEO and Co-Founder of Matter More Media.
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    37 分
  • Episode 30: Who’s Buying Your Brand and How to Grow It

    Episode 30: Who’s Buying Your Brand and How to Grow It
    2019/07/01
    This episode is a second exploration of an age-old question within the advertising industry: Is it better to target brand buyers or non-brand buyers. To shed light on the topic, we brought back Leslie Wood, chief research officer at Nielsen Catalina Solutions, and Linghan Wang, Director of Research and Development at Nielsen Catalina Solutions, to share some new insights from their “How to Build Brands” study, which focuses on three-and-a-half years worth of retail data. 
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    38 分
  • Episode 29: How Human Trends Are Driving Growth for U.S. Pet Food

    Episode 29: How Human Trends Are Driving Growth for U.S. Pet Food
    2019/06/24
    In this episode, we explore why consumers are increasingly focused on the quality of their pets food; what claims and attributes they’re searching for; and how can brands and retailers can stand out in this growing industry. Then we learn how Nielsen can connect the dots for advertisers and help them connect with pet owners through media. Our guests include Maria Lange, the Client Director for Nielsen’s Pet vertical, James Restivo, the Commercial Lead for Nielsen’s pet vertical, Peter Katsingris, SVP, Audience Insights at Nielsen, and Michael Receno, from Nielsen’s Media Communications team.
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    51 分
  • Episode 28: What’s on Tap for the Alcoholic Beverage Industry?

    Episode 28: What’s on Tap for the Alcoholic Beverage Industry?
    2019/06/17
    Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That’s because today’s consumers are seeking experiences—both in their glasses and at their watering holes of choice. Our guests include Danny Brager, who leads Nielsen’s beverage alcohol practice, Danelle Kosmal, a VP in Nielsen’s beverage alcohol practice, and Matthew Crompton, client service director for Nielsen CGA, which measures on-premise consumption of alcohol at bars, restaurants, nightclubs and other on-premise establishments.  
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    38 分