『Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV』のカバーアート

Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV

Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV

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On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.
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