Today I want to talk about why your higher prices don't automatically need to mean stuffed offers - whether you're moving from £1k to £2.5k, £2.5k to £5k, £5k to £10k or anywhere beyond.

It's about the client you're solving the problem for, the transformation they're investing in, your positioning and, importantly, your confidence in your own expertise.

I'm sharing how my own core creative offer has gone from £1,800 in 2017 to £10–15k today without me handing over eight times as much work 😂, why I've absolutely fallen into the trap of overstuffing my offers in the past, and what I think we should be looking at instead when we want to move our pricing up.

If you’d like to hear more about the behind the scenes of my business, I’ve recorded a mini private podcast series called Six Months of Peaceful Bookings, where I take you behind the scenes of the period where I booked £60k of projects that filled 6 months of my calendar, in just 6 weeks.

✨ You can access it here: http://mentor.gattoweb.com/privatepodcast

And my group program, Booked Not Busy, where you can get booked up peacefully for 2–3 months using a strategic booking system and confident expert positioning that draws in the dreamiest, calmest projects, is opening soon!

You can join the waitlist to get early access here: https://www.mentor.gattoweb.com/bnb-waitlist-25

Hosted on Acast. See acast.com/privacy for more information.

Why is it that I can come back from a break, open up a client project and pretty quickly remember what I'm doing... but sending one little email to my own audience suddenly feels like an enormously vulnerable public event? 😂

I'm back at work after taking some time away and, if I'm honest, I've felt a bit nervous about being properly visible again. There's something about stepping away from marketing for a while that makes something you've done hundreds of times suddenly feel MUCH bigger than it did before.

And I know I'm not the only one.

So today we're talking about how to restart your marketing after a break without convincing yourself that you need a brand new strategy, seven weeks of content planned in advance and one absolutely spectacular COMEBACK POST before you're allowed to show your face on Instagram again.

I'm sharing why I think marketing can feel particularly difficult to return to, why you absolutely do not need to “catch up” on the content you didn't create while you were away, how I'm making my own return easier, and some of the things I'd focus on if your marketing is currently feeling a little bit rusty too.

Because you probably haven't forgotten how to market your business.

You just haven't done it for a little while.

And sometimes the quickest way back isn't to think your way into feeling confident enough to start again — it's to do one small, normal thing and let it become normal again.

If you’d like to hear more about the behind the scenes of my business, I’ve recorded a mini private podcast series called Six Months of Peaceful Bookings, where I take you behind the scenes of the period where I booked £60k of projects that filled 6 months of my calendar, in just 6 weeks.

✨ You can access it here: http://mentor.gattoweb.com/privatepodcast

And my group program, Booked Not Busy, where you can get booked up peacefully for 2–3 months using a strategic booking system and confident expert positioning that draws in the dreamiest, calmest projects, is opening soon!

You can join the waitlist to get early access here: https://www.mentor.gattoweb.com/bnb-waitlist-25

Hosted on Acast. See acast.com/privacy for more information.

Today I’m sharing a little Q1 check-in - what’s been working in my business, what hasn’t felt quite right, and what I’m changing as I move into Q2.

Because even when your business is “working”, there are always things to refine. Things that feel heavier than they need to. Things that look good on paper, but don’t quite hold up in real life.

If your business is already established, but you’re craving more steadiness, more space, and more control as you grow - this will give you a behind-the-scenes look at how I think about those shifts.

If you’d like to hear more about the behind-the-scenes of my business, I’ve recorded a mini private podcast series called Six Months of Peaceful Bookings, where I take you behind the scenes of the period where I booked £60k of projects that filled 6 months of my calendar, in just 6 weeks.

✨ You can access it here: http://mentor.gattoweb.com/privatepodcast

Hosted on Acast. See acast.com/privacy for more information.