New business success isn't built on luck. It's built on preparation, consistency, and the habits you practice every day.

In this episode of The Selling Edge, Trish Craig sits down with Mitchell Demytrk, Business Development Representative at Spanish Broadcasting System in New York City, to explore the daily routines and prospecting strategies that have made him one of the company's top new business sellers.

Mitchell shares how he structures his day before the phones start ringing, identifies high-potential prospects, personalizes his outreach, and prepares for meaningful conversations that lead to new opportunities. He also discusses how he handles common objections, manages follow-up without wasting time, and stays motivated through the inevitable highs and lows of prospecting.

Whether you're building your pipeline for the first time or looking to sharpen your new business strategy, this episode is filled with practical ideas you can apply immediately. From smarter preparation to more effective follow-up, Mitchell demonstrates that long-term sales success isn't about working harder—it's about building a process you can trust and execute consistently every day.

If you're looking for practical insights on prospecting, leadership, client strategy, and staying relevant in a changing industry, this episode delivers valuable lessons from someone who has spent more than four decades helping businesses grow.