Today, we're tackling a hot topic for podcasters: sponsorships. Should you go for them? How do you find the right ones? We’re cutting through the confusion and getting into the nitty-gritty of building effective collaborations that actually make sense for your show and your audience.

It's not just about slapping an ad in your episode; it’s about strategy and genuine partnerships that resonate with your listeners.

Join us as we unpack insights from Danny at Be a Better Podcaster, aiming to help you navigate the jungle of sponsorships while maintaining trust and integrity with your audience.

Takeaways:

• In the podcasting world, finding the right sponsorship fit is crucial for success and listener trust.
• Direct pitching to brands can be an effective strategy, especially when you understand your audience well.
• It's essential to focus on engagement metrics rather than just download numbers when seeking sponsorships.
• Misaligned sponsorships can damage your relationship with listeners and hurt brand reputations over time.
• Building authentic partnerships with brands is more beneficial than simply chasing ad dollars for your podcast.
• Podcasters should prioritize quality connections over quantity, focusing on brands that genuinely align with their values.

Products Used for Be a Better Podcaster

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

Equipment:

• Google NotebookLM
• Hindenburg Pro
• Auphonic

Recommended resources:

• Captivate.fm
• Substack
• Boomcaster remote interviewing

Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions.

If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app!

Please let your friends know they can listen for free on Spotify, Apple Podcasts, as well as their preferred podcast app, or online at Be a Better Podcaster.

Distance. Space. Ambience. Music. A relaxing blend of all sounds and genres to take your mind to a restful place.

A silent day, with the exception of gentle rainfall, and the calming sound of birds singing gently to each other.

Today's chat dives deep into a topic that's often brushed under the rug in the podcasting scene: mental health challenges. We kick things off by highlighting how the creative buzz of podcasting can sometimes clash with the hidden struggles that come after the mic is off.

We explore Danny's personal story, where he faced depression and anxiety, shining a light on how these issues can creep up, especially in a solitary creative environment. As we unpack the pressures of solo podcasting, from editing woes to the stress of analytics, we stress the importance of normalizing conversations about mental health in our community.

Ultimately, we’re here to remind ourselves that it’s okay to struggle and that support is vital, so let’s chat about how we can create safer spaces for each other.

Takeaways:

• Creative work can be super fulfilling, but it also comes with hidden struggles.
• Many podcasters face mental health issues due to the pressures of the job.
• Isolation in podcasting can amplify mental health challenges, making creators feel alone.
• The pressure to achieve and produce can lead to anxiety and self-doubt for podcasters.
• We need to talk more openly about mental health within the podcasting community.
• Creating supportive spaces for podcasters can help combat the stigma around mental health issues.

Mentioned in today's episode

• Let's Talk About Mental Health in Podcasting – Be a Better Podcaster

Products Used for Be a Better Podcaster

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

Equipment:

• Google NotebookLM
• Hindenburg Pro
• Auphonic

Recommended resources:

• Captivate.fm
• Substack
• Boomcaster remote interviewing

Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions.

If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app!

Please let your friends know they can listen for free on Spotify, Apple Podcasts, as well as their preferred podcast app, or online at Be a Better Podcaster.

After nearly three years of quick-hit podcasting tips in under 60 seconds, One Minute Podcast Tips is evolving.

In the next few weeks, I’ll be shifting from this micro format to a bi-weekly livestream on YouTube, where you can join me live for deeper conversations, community Q&As, and real-time podcasting advice.

Subscribe to my YouTube channel for the live streams: Danny's YouTube channel

Products I Use for One Minute Podcast Tips

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

My equipment:

• RODE NT1-A large diaphragm condenser mic
• Rodecaster Pro II audio production studio
• Sony MDR-7506 Studio Monitor Headphones
• Elgato Wave Mic Arm Low Profile

Recommended resources:

• Captivate.fm podcast hosting, distribution, analytics, and monetization
• Kit email marketing
• Boomcaster remote recording and live streaming
• Hindenburg Pro recording and editing
• Auphonic AI assistant for audio post production
• Fourthwall merch stores for creators

One Minute Podcast Tips is a podcast education show brought to you by Danny Brown.

If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!

And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.

Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.

Mentioned in this episode:

Join the One Minute Podders membership for exclusive perks!

You're a serious indie podcaster looking to go beyond the one minute tips offered in each episode. You want to connect with like-minded podcasters as well as ask your own specific questions. Perfect - the One Minute Podders membership is just for you, with invite-only monthly live streams, early access to episodes 48 hours before anyone else, and a link to your podcast in the show notes.

If you're not using Reddit as a podcaster, you're missing out on some great opportunities. Here's why.

Additional reading and listening:

• What podcasts are much better at the beginning, but have let you down after awhile (& why?)

Products I Use for One Minute Podcast Tips

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

My equipment:

• RODE NT1-A large diaphragm condenser mic
• Rodecaster Pro II audio production studio
• Sony MDR-7506 Studio Monitor Headphones
• Elgato Wave Mic Arm Low Profile

Recommended resources:

• Captivate.fm podcast hosting, distribution, analytics, and monetization
• Kit email marketing
• Boomcaster remote recording and live streaming
• Hindenburg Pro recording and editing
• Auphonic AI assistant for audio post production
• Fourthwall merch stores for creators

One Minute Podcast Tips is a podcast education show brought to you by Danny Brown.

If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!

And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.

Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.

Mentioned in this episode:

Recommend the show

Help your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!

Share the show

Join the One Minute Podders membership for exclusive perks!

You're a serious indie podcaster looking to go beyond the one minute tips offered in each episode. You want to connect with like-minded podcasters as well as ask your own specific questions. Perfect - the One Minute Podders membership is just for you, with invite-only monthly live streams, early access to episodes 48...

When you edit for where your listeners actually are - and not where you wish they were - you create a better experience for them.

Products I Use for One Minute Podcast Tips

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

My equipment:

• RODE NT1-A large diaphragm condenser mic
• Rodecaster Pro II audio production studio
• Sony MDR-7506 Studio Monitor Headphones
• Elgato Wave Mic Arm Low Profile

Recommended resources:

• Captivate.fm podcast hosting, distribution, analytics, and monetization
• Kit email marketing
• Boomcaster remote recording and live streaming
• Hindenburg Pro recording and editing
• Auphonic AI assistant for audio post production
• Fourthwall merch stores for creators

One Minute Podcast Tips is a podcast education show brought to you by Danny Brown.

If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!

And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.

Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.

Mentioned in this episode:

Join the One Minute Podders membership for exclusive perks!

You're a serious indie podcaster looking to go beyond the one minute tips offered in each episode. You want to connect with like-minded podcasters as well as ask your own specific questions. Perfect - the One Minute Podders membership is just for you, with invite-only monthly live streams, early access to episodes 48 hours before anyone else, and a link to your podcast in the show notes.

Support One Minute Podcast Tips

Recommend the show

Help your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!

Share the show

When it comes to working with sponsors, make sure you're sharing the full picture of your audience, so you can charge your full value as opposed to just part of it.

Products I Use for One Minute Podcast Tips

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

My equipment:

• RODE NT1-A large diaphragm condenser mic
• Rodecaster Pro II audio production studio
• Sony MDR-7506 Studio Monitor Headphones
• Elgato Wave Mic Arm Low Profile

Recommended resources:

• Captivate.fm podcast hosting, distribution, analytics, and monetization
• Kit email marketing
• Boomcaster remote recording and live streaming
• Hindenburg Pro recording and editing
• Auphonic AI assistant for audio post production
• Fourthwall merch stores for creators

One Minute Podcast Tips is a podcast education show brought to you by Danny Brown.

If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!

And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.

Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.

Mentioned in this episode:

Recommend the show

Help your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!

Share the show

Join the One Minute Podders membership for exclusive perks!

You're a serious indie podcaster looking to go beyond the one minute tips offered in each episode. You want to connect with like-minded podcasters as well as ask your own specific questions. Perfect - the One Minute Podders membership is just for you, with invite-only monthly live streams, early access to episodes 48 hours before anyone else, and a link to your podcast in the show notes.

Support One Minute Podcast Tips