The Customer Journey: From Awareness to Advocacy
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The Customer Journey: From Awareness to Advocacy
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Marketing isn't a one-time campaign. It's an ongoing process of building awareness, creating value, earning trust, and developing relationships with the people your business serves.
In this episode of 10-Minute Mentor, I'll explain the various stages of the customer journey: awareness, interest, consideration, purchase, loyalty, and advocacy.
You'll learn why customers rarely go directly from discovering your business to making a purchase, how educational content can help prospects move through the decision-making process, and why the customer relationship shouldn't end after the sale.
I'll also share a simple exercise to help you map your own customer journey and identify opportunities to improve your marketing at every stage.
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Grab your copy of Talk of the Town for more practical marketing and communication strategies to help your business become known, trusted, and talked about in your community.
https://richperry.com/free-book/