Welcome to the very first episode of The Culture Counts Podcast! We're introducing ourselves, sharing our journeys through the cheerleading world, and explaining why we created this space. From representation and leadership to the realities behind the sport, we're having honest conversations that celebrate Black excellence while creating a community where athletes, parents, and coaches feel seen, heard, and empowered. This is just the beginning—and trust us, there's so much more to come.

We welcome you to the first Culture Counts Podcast and share why we built a space for honest cheerleading conversations that center culture, confidence, community, and excellence. We explain why amplifying Black excellence matters to us and why team culture often decides the real success of a program.
• introducing Coach Nikki and Coach Brandi and the purpose behind Culture Counts
• creating a safe space for athletes, parents, coaches, judges, and leaders in cheerleading
• how culture shapes leadership, athlete experience, and parent involvement
• what healthy culture looks like: respectful, loving, open, welcoming, non-toxic