The Credibility Code: B2B Authenticity with Vita Molis
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
The Credibility Code: B2B Authenticity with Vita Molis
-
ナレーター：
-
著者：
In this episode, Meredith sits down with Vita Molis, Head of Editorial at the B2B Institute (LinkedIn), live at the B2B Marketing Expo in Miami. They dig into "The Credibility Code" — new research on why B2B marketers don't have a reach problem, they have a credibility problem. Vita breaks down the credibility stack, the rise of B2B influencers, why executives and founders may be the most underrated creators in B2B, and how brands can build "bounded authenticity" without sacrificing brand safety. The conversation wraps with Vita's best advice for marketers: embrace a growth mindset and take small, safe risks to learn faster.
0:00 — Introduction
0:42 — The Credibility Code
1:28 — Why B2B Buying Is Changing
4:46 — Creators and the Rise of B2B Influencers
5:44 — Executives as B2B Creators
7:45 — Bounded Authenticity and Brand Safety
11:32 — Authenticity as Coherence
15:11 — Advice for B2B Marketers
17:28 — Closing Thoughts
Follow Vita on LinkedIn
Connect with Meredith on LinkedIn
Follow Compression Marketing on Instagram
Contact Meredith: info@compressionmarketing.co
Connect with Meredith on LinkedIn
Follow Compression Marketing on Instagram
Contact Meredith: info@compressionmarketing.co