The Creative Agency Behind Videos for Megan Thee Stallion, Rosalía & Ye | Mike Sunda: Guestlist Ep 4
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In this episode of Guestlist, we speak with Mike Sunda, co-founder of PUSH Japan, who has produced projects for artists including Megan Thee Stallion, Rosalía and Ye. Mike shares his experiences of building a global creative career, and how his beginnings in Japan led to creating content for some of the largest brands and artists in the world.The conversation explores:– Moving out of the UK and building a career from scratch– Producing the Japan shoots for Megan Thee Stallion’s “Mamushi” and Rosalía’s “Tuya”– Winning clients and building an independent creative studio amid a pandemic – Advice for people who want to build an international career in entertainment– What Western brands and entertainment companies often misunderstand about JapanCOMING NEXT WEEKIn next week's episode of Guestlist, we sit down with Jasmine Dotiwala OBE, broadcaster, producer, cultural commentator and media leader, for a wide-ranging conversation about music, television, representation and the changing media landscape. From MTV and music television to social media, creators and algorithm-led discovery, Jasmine reflects on more than three decades of cultural change, the artists and moments she experienced first-hand, and the question of who gets to shape culture, and whose voices get heard.Subscribe to Guestlist and turn on notifications so you don’t miss it. New episodes every Wednesday!FOLLOW GUESTLISTInstagram: @guestlist.podTikTok: @guestlist.podLinkedIn: @GuestlistYouTube: @GuestlistPodSpotify: @GuestlistTIMESTAMPS00:00 Episode preview00:54 Intro with Mike Sunda1:38 From a Journalism Degree to Agency Founder 4:41 Is it better to be a generalist or specialist creative?7:26 What creative skills are in demand? 8:43 The importance of storytelling 13:44 Moving From London To Tokyo15:07 Advice and lessons from a Founder22:45 Learning The Skill Of Discernment24:48 Thoughts On Work From Home Culture 27:03 Mike’s Early Creative Influences32:50 Private Equity And The Arts34:20 One Piece Of Advice For Creatives35:42 Cross Cultural Investment: Rosalía, Megan Thee Stallion & more38:00 Working With Global Artists 41:08 Founder Hardships43:12 Emotional Discipline And Being Optimistic 47:25 The Future Of Entertainment 49:18 Advice Mike Is Glad He Didn’t Take 50:14 Traits Mike Looks For In Interviews 52:14 Creative Pillars That Stand The Test Of TimeABOUT GUESTLISTGuestlist is an independent, video-led media platform leading candid conversations with the people shaping entertainment, culture and technology. We go beyond the polished version of people’s stories to explore how careers are built across the entertainment industry, what people learn along the way, and what’s coming next in the world of creativity.DISCLAIMERGuestlist is an independent media platform. This episode is not produced, sponsored or officially endorsed by any current or former employer(s) mentioned. The participants speak in a personal capacity, and the views expressed are their own.