エピソード

  • The Secret Life of Kevin Lieber

    The Secret Life of Kevin Lieber
    2025/09/12
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, Kevin dives DEEP into storytelling, product creation, and creative independence. We kick things off with a deceptively simple question: can moral clarity actually make a story more compelling? Kevin critiques the rise of moral relativism, and the monumental challenge of making villains sympathetic without erasing their menace. From Thanos to Hannibal Lecter, he explores why clear stakes and unapologetic villainy often leave the strongest impressions. After that, we get a peek behind the curtain on the progress of his book Sleep Warrior, and Kevin does some careful reflection reflecting on the balance between planning and improvisation. Drawing on Brandon Sanderson’s free novel-writing course, we talk about the differences between outlining and discovery writing, and the shocking strength of writing for yourself rather than chasing trends. Kevin also opens up about his work with Curiosity Box and Ink Factory. He walks us through the journey from concept to product, highlighting some inventive and popular designs like the “assassin’s water bottle.” From engineering to packaging to shipping, he reveals the hidden complexities of bringing original ideas to life, and why revenue diversification is increasingly vital for today’s creators. Finally, Kevin touches on creation versus imitation, giving fans tangible value, and how thoughtful product design can support the artists we love. Big thanks to listeners for joining us—we’ll see you next week, and stay tuned for Matt’s return! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 時間 6 分
  • You Live in a Bubble

    You Live in a Bubble
    2025/08/29
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we’re tackling a question that feels more urgent than ever: what happens when culture fragments into a million tiny bubbles? We start with the rise of “parochial bubbles,” the niche communities where creativity once thrived like Seattle’s grunge scene or LA’s metal bands, and we ask what happens when the internet erases the isolation that made them possible. Is hyper-specialization the new “scene,” or does it leave us with nothing truly shared? From there, we take a good, long look at reboots, and how they MIGHT be our last common language. Superman, Batman, and Star Wars aren’t just franchises – they’re cultural life rafts in a sea of hyper-segmentation. Why do we continue to cling to stories from the past, and what does that say about us now? We also unpack the paradox of choice in everything from entertainment to dating and beyond. With infinite options at our fingertips, are we actually less satisfied than when we all rushed home to watch Cheers or MASH together? We round things off by asking the big question that’s been on OUR minds: what does all this mean for creators? Should you go all-in on your niche, or try to reach everyone? What happens to storytelling when there’s no longer a shared morality, or even a shared frontier? Big thanks to all our listeners and patrons for supporting the show. We’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 時間 13 分
  • The Secret to Creativity

    The Secret to Creativity
    2025/08/22
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we’re asking a deceptively simple question: how should creators consume? We revisit the balance between watching, reading, and listening versus actually making. Is it possible to create without first consuming? Or does avoiding influence make your work stronger? Through stories of building a comedy library on Netflix DVDs, discovering hidden techniques in books, and even the ripple effect of early YouTube creators like AVGN, we explore why consumption in service of creation can be the most powerful tool of all. Along the way, we dive deep into the tricky territory of originality, subconscious influence, and the role of “craft” in any art form. Is originality just remixing what’s already there? And how do you know when you’re ready to stop studying and finally publish? Big thanks to our listeners and patrons for being here—we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 時間 27 分
  • Is Art Really a Job?

    Is Art Really a Job?
    2025/08/08
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week Kevin is flying solo to unpack the big question many creatives wrestle with: what happens when your passion becomes your job? We kick off the episode by talking about the video that stopped Kevin in his tracks: “I tried to follow my passion for art, but now I'm 32 and unemployed” by Kamikaze Shortbus. That makes us wonder – what does it really mean to be an “artist,” and why does that label often feel so…uninspired? Next we explore the tension between being a “true” creative and working for someone else, and how Pierre Bernard from Conan O'Brien’s team walked that tightrope so seamlessly. Is it still your art if you're just executing someone else's vision? Or is it something else entirely? We also break down why creative skills are often undervalued, why some of the most artistically gifted people perform terribly in school, and why it’s so difficult to measure creativity compared to more quantitative talents. To round things out, Kevin shares his own experience with curbing his own passions, his paradoxical revolution against the corporate cubicle, and how he balances those two sides of his brain out to make something and MEAN something. If you're an artist, creative, or anyone who's felt conflicted about turning what you love into what you do, this one's for you. Big thanks to our listeners and patrons, Matt will be back soon! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    49 分
  • Is Success Even Worth It?

    Is Success Even Worth It?
    2025/07/25
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today’s episode dives into the uncomfortable cost of success, and the strange, often isolating lives it creates. We start with Paul Reubens, better known as Pee-wee Herman, and his calculated decision to fully disappear into his character. Why would someone abandon their identity just to stay famous? And, perhaps more importantly, what does that do to a person over time? From there, we look at other creatives caught between the ceaseless conflict between public persona and private self. Creatives like Larry David, for instance, who canceled a documentary about his real life the day before its release. Then we dive into a story that’s honestly a little hard to believe. We talk about how Dilbert became a global hit thanks to a forgotten letter, somebody’s death, and a traffic jam. Does success have anything to do with talent, or is it just…luck? Either way, success comes with its fair share of trade-offs. For today’s example, we explore just how much normalcy someone like Michael Jackson had to give up to even EXIST in public. And finally, we turn inward: can creators truly enjoy art the same way their audiences do? What happens when consuming becomes competing? And how do you know if you’re preparing too long before you finally hit “publish”? Big thanks to all our listeners and patrons for being here with us—we’ll see you next week. You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 時間 20 分
  • Everything’s Garbage

    Everything’s Garbage
    2025/07/18
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today’s episode kicks off with a huge shoutout to former guest Quackity, whose new app DABABEL takes voice translation to heights never seen before, rivaling the likes of the tech giants of Silicon Valley. The core of today’s discussion, however, is about something far less futuristic: why is everything we buy seemingly getting worse? Kevin regales us with some first hand knowledge that illustrates how something as small as a manufacturing error can result in big, big consequences. Matt brings in some much needed global perspective to explain why quality seems to be taking a nosedive across the board. Is it cultural differences? Economics? Or is plain laziness to blame? This leads us to a pretty crucial question: does perfectionism matter? Why do consumers have to be experts all of a sudden just to shop for things as simple as a wrench or window? Have reliable brands gone the way of the dodo? Let’s find out. Thanks to our patrons, old and new, for making these episodes possible—we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 時間 4 分
  • Does Reading Matter?

    Does Reading Matter?
    2025/07/04
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Kevin kicks off this week’s episode by revealing how a lifelong disinterest in reading vanished after making one strategic decision that completely changed his outlook on writing. As Kevin describes diving headfirst into fiction for the first time, we also explore the vitally important role that READING plays in understanding storytelling, what it means to truly observe people, and why writing is actually a lot more than just putting words on a page. Next we unpack the differences between books and film, how male readership is quietly disappearing, and why so many great authors have left fiction behind. And, as a final cherry on top, we hit you with some essential book recs to take with you on your own journey. Big thanks to all our Patrons, we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 時間 44 分
  • The Collapse of Thinking

    The Collapse of Thinking
    2025/06/27
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we dig into the viral controversy around a UCLA graduate who proudly used ChatGPT for all his final projects, and made sure the whole stadium on graduation day knew it. Is this just a funny moment, or a sign of something much bigger? We break down new research showing that AI might be helping people finish tasks faster… but at the cost of actually thinking. What happens when students stop engaging with their own ideas entirely? That leads us to an even bigger question: where’s the line between using tools and outsourcing your brain? Is using AI any different than having a research assistant, or are we skipping the most important part of the process? From there, we zoom out to take a broader look at life at large. Are we losing basic skills across the board? From reading clocks to making change at the cash register, the erosion of foundational knowledge might be further along than we think. We wrap by exploring why memorization still matters, how quirks define real people, and why the value of human experience might skyrocket in a world “run by machines.” Thanks for listening (and thinking), and big shoutout to all of our patrons, we’ll be back next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 時間 35 分