How do you grow a brand when you’re bootstrapped, busy, and don’t want to blow your budget on ads?

In this episode, Co-workly co-founders Julian, Henry, and Aries open up about their current brand strategy — a raw, transparent breakdown of how they’re creating buzz for Co-workly without throwing money at the problem.

They get into:

▫️ Why they’re leaning into personal branding

▫️ How they use content and community for growth

▫️ The role of Facebook groups in early awareness

▫️ How they engage without sounding spammy

▫️ Real tactics they’re using — right now

If you’re building a startup and want your name out there without selling your soul to Meta or Google, this one’s for you.

#StartupBranding #BuildingInPublic #OrganicMarketing #BrandAwareness #CoWorkly #Bootstrapped #ContentMarketing #PersonalBranding #FounderJourney #ZeroBudgetMarketing

#StartupGrowth #MarketingStrategy #SocialMediaGrowth #CoFoundersPodcast #NoAdsJustGrowth

his isn’t a case study. It’s a play-by-play of how we’re currently building Co-workly — and cold email is leading the charge.

In this episode, Julian, Henry, and Aries, the co-founders of Co-workly, open up about the exact strategy they’re using to bring businesses onto their platform through email. From crafting the perfect first line to navigating product positioning, this is real-time insight into how a startup grows in the trenches.

We break down:

▫️ Why cold email is our #1 growth channel right now

▫️ What’s actually working for us — and what flopped

▫️ The tools, frameworks, and mistakes behind our campaign

▫️ How we’re learning to sell without sounding like spam

▫️ Why clarity beats cleverness (every time)

If you’re building a company and want to grow without burning cash, this is the episode you’ll want in your back pocket.

#StartupJourney #BuildingInPublic #ColdEmail #EmailMarketing #CoWorkly #StartupGrowth #Bootstrapping #SaaSMarketing #FoundersPodcast #B2BMarketing #TechStartup #GrowthTactics #ZeroToOne #StartupLife

Welcome to the first full-length episode of the CoWorkly Podcast — where we document the real, unfiltered journey of building a remote-first startup from the ground up. CoWorkly is a platform designed for digital nomads and remote workers to easily discover and connect with coworking and coliving spaces around the world. In this episode, co-founders Julian Nevin, Henry Rouquairol, and Aries Taudgin dive into the early stages of building a startup — discussing what an MVP (Minimum Viable Product) actually is, how to approach validating your idea without overbuilding, and the tools we’re using to move fast while staying lean.

We’ll also touch on the mindset shifts required to build in public, the advantages of working remotely as a founder, and why we’re committed to sharing the wins and the failures of our startup journey through weekly podcasts and content.

Whether you’re a digital nomad, aspiring entrepreneur, or startup founder, this is the behind-the-scenes content we wish existed when we started.

Subscribe to follow the journey, meet fellow nomadic founders, and get tactical insights every week.

Hosted by:

Julian Nevin - Founder & CEO

Henry Rouquairol - Co-Founder & CMO

Aries Tagudin - Co-Founder & CTO

www.coworkly.io