Episode Description

Too many agents spend years building a brokerage’s brand instead of their own. In this episode of The Counter Offer, Meredith and Jenny dive into why creating a personal brand is one of the smartest long-term investments you can make in your real estate career.

They share how they intentionally built brands that can outlast any brokerage, why you don’t need to be an influencer to become recognizable in your market, and the biggest misconceptions agents have about personal branding.

The conversation also explores how moving to eXp gave them the freedom to continue growing businesses built around their own names, values, and reputations instead of someone else’s brand.

Whether you’re a brand-new agent or you’ve been in the business for years, you’ll walk away with practical advice on where to start, what actually matters when building a recognizable brand, and how investing in yourself today creates opportunities that last far beyond your real estate career.

In this episode of The Counter Offer, Meredith Alderson and Jenny Kim sit down with Austin real estate agent, developer, designer, and builder Dana Ambs for an inspiring conversation about entrepreneurship, reinvention, and building a business around your strengths.

Before becoming one of Austin’s most recognized names in development and infill construction, Dana was balancing a corporate career while renovating and improving her own investment properties on the side. What started with a passion for design, art, and creating beautiful spaces eventually grew into designing, developing, and building luxury homes throughout Austin. Today, Dana has built and renovated hundreds of properties while helping clients navigate development, investment opportunities, new construction, and real estate throughout Central Austin. (Dana Ambs - REALTOR in Austin Texas)

Dana shares her journey from studying design and business to working in corporate America, taking risks, finding her niche, and ultimately building a career that aligned with her passions. The conversation explores how creativity, persistence, and a willingness to start small can lead to extraordinary opportunities.

Meredith, Jenny, and Dana also discuss the importance of building a business around your personal brand, why ownership matters in entrepreneurship, and how eXp Realty has allowed them to grow businesses under their own names rather than someone else’s brand. They share lessons about taking calculated risks, creating opportunities, finding confidence in your unique strengths, and building a life that reflects your goals rather than someone else’s expectations.

This episode is for anyone who has ever wondered if it’s too late to pivot careers, start a business, pursue a creative passion, or build something bigger than they thought possible.

Topics include: • Dana Ambs’ journey from corporate America to builder and developer • Building luxury ADUs and new construction homes in Austin • Real estate development and investing • Finding your niche in business • Entrepreneurship and career pivots • Personal branding in real estate • Building a business around your strengths • Women in business and entrepreneurship • Creativity, design, and real estate development • Why ownership matters for entrepreneurs • How eXp supports agent-owned businesses • Lessons from building a successful Austin real estate brand

Follow Dana Ambs: Instagram: @danaambs

Follow Meredith Alderson: Instagram: @meredith.alderson.heyday The Heyday Group: @theheydaygroup

Follow Jenny Kim: Instagram: @jennykimrealtor June & Co.: @juneandcompany

Produced and edited by Adam Walding Instagram: @adamwalding.heyday

The Power of Saying No | The Counter Offer Podcast

Why is saying no so much harder than saying yes?

In this episode of The Counter Offer, Meredith Alderson and Jenny Kim tackle a topic that many business owners, real estate agents, parents, and high achievers struggle with: learning how to say no.

When your income is tied directly to your effort, turning down opportunities can feel risky. In a commission-based business, every lead, meeting, event, and opportunity can feel like something you should say yes to. But over time, Meredith and Jenny have learned that constantly saying yes often comes at the expense of the things that matter most.

They share honest conversations about boundaries, burnout, people-pleasing, and how they’ve learned to make decisions that align with their values, goals, and priorities instead of operating from fear.

The episode also begins with a personal catch-up, including family celebrations, birthday season at home, and a major milestone as Meredith shares the exciting news that her son has officially chosen where he’ll be attending college.

In this episode: • Why saying no feels so uncomfortable • The hidden cost of saying yes to everything • How commission-based professionals can set healthier boundaries • Recognizing opportunities that are distractions versus opportunities that align • The role fear plays in decision-making • How saying no creates space for bigger opportunities • Lessons learned from parenting, business, and leadership • Why protecting your time is one of the most valuable skills you can develop

Whether you’re building a business, raising a family, or simply trying to create a life that feels more intentional, this conversation is a reminder that every no creates room for a better yes.

About the Hosts

Meredith Alderson is the founder of The Heyday Group, an Austin-based real estate team built on relationships, trust, and helping clients find their shine. After an 18-year corporate career, Meredith transitioned into real estate and has become one of Austin’s top-producing agents, known for her strategic approach, authentic leadership, and passion for helping both clients and agents build lives they love.

Instagram: @meredithalderson.heyday

Jenny Kim is a top-producing Austin real estate agent, business owner, and mom who brings a thoughtful, honest perspective to navigating entrepreneurship, family life, and the ever-changing real estate market. Known for her relationship-first approach, Jenny is passionate about helping clients make confident decisions while building a business that aligns with her values.

Instagram: @jennykimrealestate

Follow Meredith and Jenny for more real estate insights, business conversations, and behind-the-scenes moments from life as entrepreneurs, moms, and Austin real estate professionals.

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