Why can a real estate agent have a great year on paper and still wonder where all the money went?

In this episode of The Counter Offer, Meredith Alderson and Jenny Kim sit down with Mellisa Reeves to talk about the financial side of real estate that agents rarely get taught.

Real estate income is unpredictable. One month can be incredible, the next can be completely quiet. Mellisa explains how agents can get off the “revenue roller coaster,” better manage commission income, understand their expenses, and build systems that create a more sustainable and profitable business.

Mellisa also shares her path from growing up on a farm in Northern Canada as the oldest of 10 kids to building a career across lending, brokerage, construction, development, and real estate entrepreneurship.

In this episode, we talk about:

• Why making more money does not necessarily mean keeping more money • How to manage irregular commission income • Revenue vs. actual profit • Understanding your real estate business expenses • Cash flow planning for Realtors • Creating financial systems before your business grows • The difference between being a great salesperson and a great business owner

If you are a real estate agent trying to build a business that feels more financially stable, intentional, and profitable, this conversation is for you.

Connect With Us

Meredith Alderson Instagram: @meredith.alderson.heyday

Jenny Kim Instagram: @jennykimrealtor

Mellisa Reeves Instagram: @mellisareeves Website:www.mellisareeves.com/real-estate-financial-coaching

Resource Mentioned in the Episode

Learn more about Relay Bank here:

https://app.relayfi.com/v3/register/user?referralcode=ab-StudioProsper

Produced, written, and edited by Adam Walding.Spotify + Apple Podcast Description

In this episode of The Counter Offer, Meredith Alderson and Jenny Kim are talking about the things they would never do again as real estate agents, mostly because they learned the lesson by doing them first.

After hundreds of transactions, they’ve realized that so much of real estate comes back to one thing: trust. From being too agreeable just to win a listing, to overpricing a home, avoiding uncomfortable conversations, working with unmotivated sellers, and letting communication fall through the cracks, Meredith and Jenny share the mistakes that shaped the way they run their businesses today.

They get into why honesty sometimes means losing the listing, why the right pricing conversation can save months of frustration, why agents need to stop being afraid to tell clients “no,” and why your reputation with other agents matters more than you might realize.

They also break down the systems they’ve built around communication, seller updates, calendar invites, client expectations, and agent relationships, plus a few stories about transactions that got a little more heated than they needed to.

And because it wouldn’t be The Counteroffer without a little real life, Jenny is fresh back from Costa Rica after somehow putting two properties under contract while on vacation, proving once again that the fastest way for a Realtor to get busy is apparently to leave town.

This episode isn’t about judging how other agents do business. It’s about the mistakes, uncomfortable conversations, and lessons that eventually help you build a business you’re actually proud of.

Follow the hosts: Jenny Kim: @JennyKimATX Meredith Alderson: @MeredithAlderson.Heyday

Produced, written, and edited by Adam Walding.

What really goes through a Realtor’s mind the moment they walk through your front door?

In this episode of The Counter Offer, Meredith Alderson and Jenny Kim pull back the curtain on the subtle details that can instantly shape a buyer’s first impression. From curb appeal and lighting to smells, furniture placement, and the small things homeowners stop noticing, they share the honest conversations agents have after every showing.

Along the way, they swap funny behind-the-scenes stories from years in real estate, reveal the surprising things that can make buyers fall in love with a home (or walk away), and admit a few of the things they secretly judge themselves. Whether you’re thinking about selling, buying, or you’re just curious about what really happens during a showing, this episode is packed with practical advice and plenty of laughs.

If you’re a real estate agent, you’ll probably find yourself saying, “I thought I was the only one who noticed that.” Be ready to laugh, cringe, and maybe even rethink the way you walk into a house.

Follow the hosts: Meredith Alderson: @meredithalderson.heyday Jenny Kim: @jennykim.atxrealestate

Produced, Written & Edited by Adam Walding.