『The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing』のカバーアート

The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing

The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing

著者： Fexingo
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Lucas and Luna sit at a writer's desk, a vintage typewriter between them, and argue about the first line of a sales letter. They don't debate 'write better' platitudes. They pull up real campaigns: the 1985 Boardroom bulletins that ran for a decade, the long-form VSL that sold a $2,000 course with a 42% conversion rate, the direct-mail package that lifted response 18% by changing one headline word. Lucas, in his tweed blazer, traces the rhythm of a sentence aloud; Luna, in her burgundy cardigan, crosses out every adjective that doesn't carry weight. Together, they show you what separates a persuasive read from a scroll-past. Each episode picks one letter, one headline, one bridge paragraph, and dissects it line by line—why it works, what it assumes about the reader, where it could break. The listener is someone who writes for a living: copywriters, marketers, founders writing their own landing pages, anyone who has stared at a blinking cursor and needed a better opening. No fluff, no 'write like this' formulas. Just the craft of selling with words, examined by two people who respect the reader's attention. After listening, you'll see every email subject line and ad headline differently—and you'll know what to change. #Copywriting #SalesLetters #Headlines #PersuasiveWriting #DirectResponse #DirectMail #VSL #CopyCraft #FexingoBusiness #BusinessPodcast #MarketingPodcast #Marketing #Business #CopyTips #ConversionCopy #LongFormCopy #EmailMarketing #AdCopy Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How a Single Pricing Change Quadrupled Revenue

    How a Single Pricing Change Quadrupled Revenue
    2026/06/07
    In this episode of The Copywriting Podcast, Lucas and Luna examine a case where a software company changed one line in their sales letter — shifting from a flat $49 price to a $79/month subscription — and saw revenue quadruple over 18 months. They break down the copy mechanics behind the test: how the framing shifted from cost to commitment, how the guarantee was rewritten to match the new model, and why the word 'invest' outperformed 'pay' by 22 percent in A/B testing. The episode also explores the psychology of recurring billing and why some customers actually prefer subscriptions over one-time purchases. No fluff, just a specific, numbers-driven dissection of a real copywriting decision that changed a business. #PricingPsychology #SubscriptionModel #SalesLetter #Copywriting #RevenueGrowth #ABTesting #Persuasion #Marketing #FexingoBusiness #BusinessPodcast #ProductLaunch #ConversionRate #CustomerPsychology #DirectResponse #SoftwareCopy #GuaranteeCopy #WordChoice #PriceFraming Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Testimonial Written by the Customer Outperformed the Agency Version

    How a Testimonial Written by the Customer Outperformed the Agency Version
    2026/06/07
    Two versions of the same testimonial. One written by a professional copywriter at the ad agency. The other scribbled on a napkin by the actual customer. Version A came first. Version B came later — and generated 62 percent more response when tested head-to-head in a direct mail campaign for a B2B software company in early 2025. Lucas and Luna unpack why the customer's own words, with all their awkward phrasing and lack of polish, beat the glossy agency rewrite. They talk about conversational authenticity, the 'too perfect' trap, and how a single testimonial can make or break a lead-generation piece. Plus: a quick conversation about keeping this podcast ad-free and what that means for listeners like you. #TestimonialWriting #DirectMail #CopywritingTips #B2BCopywriting #PersuasiveWriting #CustomerVoice #Authenticity #Marketing #SalesLetters #LeadGeneration #CaseStudy #NapkinTestimonial #AgencyVsCustomer #ResponseRate #FexingoBusiness #BusinessPodcast #MarketingPodcast #CopywritingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Simple Letter Outperformed a Fancy Microsite

    How a Simple Letter Outperformed a Fancy Microsite
    2026/06/06
    In this episode, Lucas and Luna revisit a classic direct mail test from 2018 that a small nonprofit ran against its own polished fundraising microsite. The letter—plain text, no images, no design budget—pulled a 4.2 percent response rate versus the microsite's 1.1 percent. They break down the three specific copy choices that drove the gap: the subject line that felt like a personal note, the single call-to-action that removed all choice paralysis, and the hand-signed 'thank you' that acted as a social contract. Then they connect the lesson to today's over-designed email and landing page landscape, arguing that simplicity still beats sophistication when the goal is action. No hot takes, just a concrete case you can apply to your next campaign. #DirectMail #Copywriting #Nonprofit #Fundraising #LandingPage #ConversionRate #CallToAction #Simplicity #DesignVsCopy #ResponseRate #EmailMarketing #Persuasion #SubjectLine #SocialProof #Trust #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
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