There’s a particular kind of founder who looks confident from the outside.

She’s capable. Established. Often admired.

And yet, underneath it, there’s a quiet pressure to look a certain way, to perform a certain kind of success, to package herself into something more palatable.

In this episode, I’m joined by Jo Mac, founder of the Divalign community, for a conversation that moves beyond wellness as aesthetics, and into wellness as self-worth.

Jo shares her journey into coaching and why her work isn’t about “fixing” women. It’s about helping them remember who they were before the noise.

There’s something powerful about a founder who builds from lived experience rather than trend.

If you’re a founder who has done the work, internally and professionally, but still feels the pull of external expectation…

This conversation will feel like a quiet exhale.

Because authority doesn’t come from appearance.

It comes from alignment.

NOTES:

You can find out more about Jo and Divalign here.

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

Check out The PR Academy for your 7 day free trial!

Wellness coach Joanne Pagett shares what it really looks like to build authority without forcing yourself into a version of ‘confidence’ that doesn’t fit.

We talked about Joanne’s work, supporting women through health and wellbeing and we explored the beliefs, language, and visibility blocks that quietly cap impact, even for experienced practitioners.

Joanne introduces her FAB framework, Fuel, Activity, Beliefs, and explains why sustainable health (and sustainable visibility) is rarely about doing more, and more often about doing the right things consistently.

If you’ve ever thought, ‘I know there’s something here, I just don’t want to shout about it’, this conversation will give you some pointers.

NOTES:

You can find out more about Joanne here.

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

Check out The PR Academy for your 7 day free trial!

In this episode, I’m joined by Shelley Wilson, a multi-genre author who works with business owners ready to turn their expertise into something lasting. We talked about what really sits underneath the desire to write a book, authority, visibility, and the quiet frustration of knowing you have more to say than your current content allows.

Shelley shares her own writing journey and why she’s deeply committed to supporting clients not just to write their books, but to understand the role a book can play in their wider brand ecosystem. This isn’t about publishing for the sake of it. It’s about intention, positioning, and making your ideas work harder for you.

We explore:

• Why self-publishing can be a strategic choice, not a compromise

• The overlooked link between writing, confidence, and visibility

• What holds experienced founders back from being seen, even when they’re already credible

• How creating thoughtful, engaging content supports long-term authority (not just short-term attention)

This conversation is especially for you if you’ve ever thought: “I know there’s a book in me, I just don’t know how to begin, or how it fits into everything else I’m building.”

#podcast #pr #storytelling #media

NOTES:

You can find out more about Shelley here.

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

Join the Grow Your Brand With Amanda Facebook Community

In this episode, we sit down with Nicola Rowley for a conversation that’s all about the power of story, not just on the page, but in shaping confidence, purpose, and possibility.

Nicola shares her personal career journey and the moments that nudged her towards storytelling as a force for motivation and change. We explore how stories help us make sense of who we are, where we’ve been, and what we’re capable of becoming, especially when self-belief feels shaky.

Along the way, Nicola opens up about the music and words that inspire her, offering a glimpse into the mindset behind her creative work. She also talks about her mission through Rainbow House Publishing, using children’s books to spark imagination, confidence, and a love of storytelling in the next generation of authors.

This episode is a reminder that your story matters and that sharing it safely can create ripples far beyond what you expect.

In this episode, we cover:

• Why storytelling is such a powerful tool for motivation and confidence

• How personal experiences shape meaningful creative work

• The inspiration behind Rainbow House Publishing

• Encouraging young voices to see themselves as authors and storytellers.

If you care about creativity, confidence, and the stories that shape who we become come and join us!

NOTES:

You can find out more about Nicola here.

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

Check out The PR Academy for your 7 day free trial!

What if the thing holding your brand back isn’t your strategy… but your relationship with being seen?

In this episode, I’m joined by Paul Culshaw for an honest, practical conversation about personal branding, visibility, and the quiet resistance many business owners feel around self-promotion even when they know it’s essential for growth.

We explore why visibility isn’t just about “doing more content,” but about who you believe you’re allowed to be in public. From blogging and guest speaking to stepping onto bigger stages, this episode is about building confidence, credibility, and clarity, without becoming someone you’re not.

• Why visibility is a personal growth journey (not just a marketing one)

• The hidden beliefs that make self-promotion feel awkward, heavy, or “not you”

• How guest speaking builds authority faster than endless posting

• Why blogging still matters, especially if you want to be known for your thinking

• How to choose visibility channels that actually suit your strengths

Listen in for grounded advice, honest reflection, and visibility strategies that feel aligned, not forced.

NOTES:

You can find out more about Paul here.

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

Check out The PR Academy for your 7 day free trial!

I had a great chat with the lovely Donna Henley as we unwrapped what really drives us as business owners beyond the pep talks and productivity hacks.

We talk about the messy, beautiful balance between motivation, self-belief, and authenticity, and how our emotions, stories, and even music shape the way we show up in business.

Tune in to hear Donna’s refreshing take on:

Why self-doubt creeps in (and how it silently impacts your growth) How music influences mood, creativity, and motivation (including a powerful John Mayer quote on self-doubt) The role of storytelling in building genuine connections with your audience Why self-acceptance and compassion are your most underrated business strategies A break from the norm on social media engagement and what really matters

This conversation is an honest reminder that success isn’t just about doing more, it’s about being more you.

Join us and feel inspired, seen, and reminded that your story, your quirks, and your emotions are your business’s greatest assets because no-one else can be YOU!

NOTES:

You can find out more about Donna here.

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

Check out The PR Academy for your 7 day free trial!

What does running a thriving accounting firm powered by solar panels, wind turbines, and a natural spring have to do with building visibility online? More than you might think.

In this episode I’m joined by Haley Baxter, founder of Corbar Accounting, who shares how she built her off-grid business from the ground up, while helping established companies across England and Wales scale towards the million-pound mark.

Haley shares her fascinating story about:

The Off-Grid Life – What it’s really like to run a professional business from a Derbyshire farm powered by renewable energy.

Scaling Smart – Why Corbar Accounting supports clients year-round, not just at tax time, and the type of businesses they work with.

The Visibility Challenge – How she overcame her fear of showing up on social media, and why visibility is no longer optional for ambitious founders.

Self-Promotion Without the Ick – The mindset shifts that helped her stop leaving opportunities on the table.

The Turning Point – Why 2025 marks a new era of confidence, visibility, and growth for her business.

If you’ve ever hesitated to put yourself out there, feared self-promotion, or struggled with balancing your personal brand with your business identity, this conversation is packed with insights you’ll absolutely relate to so grab a cuppa and join us!

NOTES:

You can find out more about Hayley here.

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

Check out The PR Academy for your 7 day free trial!

Have you ever landed a podcast, an interview, or press coverage and then realised it barely made a ripple?

In this episode, I lift the lid on why most entrepreneurs underuse their hard-won media moments and how my brand-new system, AMPLIFY, changes everything!

Instead of letting your coverage fade after one celebratory post, AMPLIFY turns every win into 30, 60, or even 90 days of powerful content. Think: visibility that doesn’t vanish overnight, but compounds into leads, sales, and authority.

Here’s what you’ll take away today: Why media moments alone don’t build momentum How to repurpose coverage into sustainable content streams The role consistent visibility plays in growing your brand voice

Plus, a sneaky peek at my new, six-week workshop designed to help you generate free publicity and actually use it.

Curious? You should be! Join me and find out more.

Notes:

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

Join the Grow Your Brand With Amanda Facebook Community