In this week’s episode, I got to sit down with the absolute powerhouse that is Nicola Noél. Nicola is a multi-award-winning mental health consultant and founder of Brainworks Therapy. She is also an equality, diversity and inclusion champion. We focussed on a version of branding that looks polished on the outside but underneath, it feels exhausting to maintain.

What does it actually take to build a brand that feels like you, not just one that looks good on social media, when there’s so much pressure to look and behave in a certain way?

We go deep on our identity, not just visibility. The not so glamorous side that’s shaped by real experiences, real challenges, and the parts of your story you don’t always know how to share.

Nicola shares her journey with mental health, and how storytelling became a tool for something much bigger than content.

Not for attention. Not to tick a box. But as a way to empower, both herself and the people listening.

Because when you learn how to tell your story properly, it changes how people see you. And more importantly… how you see yourself.

We also explore what it really looks like to navigate professional spaces when you’re carrying personal challenges in the background.

How do you show up? What do you share? Where’s the line between honesty and oversharing?

And just how do you build a brand that holds all of that, without it feeling heavy or performative?

This is where most of us get stuck.

We either say nothing… Or say everything… And neither quite lands the way we want it to.

Can your story become something intentional? Something that actually supports your brand, your confidence, and your growth?

Why is it so difficult to learn how to carry our message forward in a way that feels sustainable and comfortable?

If you’ve ever wondered how to share more of who you are without losing yourself in the process…

This one will stay with you.

NOTES:

You can find out more about Nicola on Instagram or her website

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In this episode I’m joined by Dani Devren, The Soul-Aligned Mentor and we’re taking about the version of you who built your business… and the version of you you’re becoming.

And they rarely sound the same.

Not louder. Not more polished. Not a dramatic rebrand.

Just… different.

Clearer. More certain. Less willing to say things that no longer feel true to your values.

And here’s what no one really talks about:

Growth changes everything.

Your voice shifts. Your standards rise. What you’re available for and what you’re not, becomes non-negotiable.

And inevitably… not everyone comes with you.

In this episode, Dani and I get into the real side of growth, the bit that doesn’t make it into the “just pivot” advice.

Because we’re not talking about changing everything overnight.

We’re recognising that your brand isn’t static, it moves as you do.

And when you honour that? That’s when your voice lands differently.

If you’ve been feeling that quiet shift… this episode will put words to it.

NOTES:

You can find out more about Dani on Instagram or visit her website

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

If you’ve ever felt like your brand isn’t growing the way it should, this episode will shift your perspective.

Because more often than not, it’s not about doing more… it’s about showing more of what’s already there.

In this episode with Jenni Kravitz who is a tech whizz, Canva and iPhone expert, we explore what real brand growth actually looks like behind the scenes not polished, not perfect, but intentional and visible.

We also get practical tips too. From simple, doable ways to create content using tools you already have, to rethinking how you use platforms like Instagram in a way that actually supports your business not drains it.

Jenny shares her journey with Canva and how she’s turning it into a powerful tool for visibility, alongside her plans to make content creation feel easier, faster, and far less overwhelming. Plus, we touch on something many business owners overlook, the full potential of the iPhone already in your hand, and how it can become one of your most valuable business tools.

This is about stripping things back, getting out of your own way, and building a brand that people actually connect with.

Your next level of visibility isn’t about becoming someone else. It’s about being seen properly, consistently, and on purpose.

NOTES:

You can find out more about Jenni on Instagram here and visit her website here.

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

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