There’s a particular kind of founder who looks confident from the outside.

She’s capable. Established. Often admired.

And yet, underneath it, there’s a quiet pressure to look a certain way, to perform a certain kind of success, to package herself into something more palatable.

In this episode, I’m joined by Jo Mac, founder of the Divalign community, for a conversation that moves beyond wellness as aesthetics, and into wellness as self-worth.

Jo shares her journey into coaching and why her work isn’t about “fixing” women. It’s about helping them remember who they were before the noise.

There’s something powerful about a founder who builds from lived experience rather than trend.

If you’re a founder who has done the work, internally and professionally, but still feels the pull of external expectation…

This conversation will feel like a quiet exhale.

Because authority doesn’t come from appearance.

It comes from alignment.

NOTES:

You can find out more about Jo and Divalign here.

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Wellness coach Joanne Pagett shares what it really looks like to build authority without forcing yourself into a version of ‘confidence’ that doesn’t fit.

We talked about Joanne’s work, supporting women through health and wellbeing and we explored the beliefs, language, and visibility blocks that quietly cap impact, even for experienced practitioners.

Joanne introduces her FAB framework, Fuel, Activity, Beliefs, and explains why sustainable health (and sustainable visibility) is rarely about doing more, and more often about doing the right things consistently.

If you’ve ever thought, ‘I know there’s something here, I just don’t want to shout about it’, this conversation will give you some pointers.

NOTES:

You can find out more about Joanne here.

Download 50 ways to get free publicity

Visit The Brand Story House website

Follow Amanda on Instagram

Check out The PR Academy for your 7 day free trial!

In this episode, I’m joined by Shelley Wilson, a multi-genre author who works with business owners ready to turn their expertise into something lasting. We talked about what really sits underneath the desire to write a book, authority, visibility, and the quiet frustration of knowing you have more to say than your current content allows.

Shelley shares her own writing journey and why she’s deeply committed to supporting clients not just to write their books, but to understand the role a book can play in their wider brand ecosystem. This isn’t about publishing for the sake of it. It’s about intention, positioning, and making your ideas work harder for you.

We explore:

• Why self-publishing can be a strategic choice, not a compromise

• The overlooked link between writing, confidence, and visibility

• What holds experienced founders back from being seen, even when they’re already credible

• How creating thoughtful, engaging content supports long-term authority (not just short-term attention)

This conversation is especially for you if you’ve ever thought: “I know there’s a book in me, I just don’t know how to begin, or how it fits into everything else I’m building.”

#podcast #pr #storytelling #media

NOTES:

You can find out more about Shelley here.

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Visit The Brand Story House website

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