The Comeback Nobody Saw Coming — Including Me | You Are You Unapologetically (S5 E12)

What do you do when 90% of your company's revenue disappears within weeks of becoming CEO?

This episode is about the moments nobody writes about — the 3am decisions, the choices with no good option, and the cost of staying standing when everything in you wants to walk away. Host sits down with Christine Hopkins, who stepped into the CEO seat in 2020 just as her company's revenue collapsed almost entirely — and lived to tell the real story of what it took to rebuild.

This is not a highlight reel. It's a raw, honest conversation about leading through crisis without having the answers, the bold and terrifying pivot into an entirely new industry, and what the comeback actually cost behind the scenes.

In this episode, you'll discover: → What it really feels like to lead a team when you don't have the answers yet → The pivot nobody expected — and what it took to build something brand new while still in recovery → The hidden cost of a comeback that most people never see → The strength Christine didn't know she had until crisis demanded it → Why the comeback is never one grand moment — it's every quiet decision that kept her going

If you're in the middle of your own collapse right now and can't yet see your comeback, this episode was made for you.

🔗 Connect with Christine Hopkins: 📧 christine.hopkins@ascillc.com

✅ If this episode reached you, share it with someone who needs to be reminded that their comeback is still coming.

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You Are You, Unapologetically. Keep rising. Keep rebuilding.

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