This month on Feeding Traditions, our guest is Dani Morrison, a team member at First Farmers Cooperative, whose story is one of resilience, faith, and the power of community. In honor of October being Breast Cancer Awareness Month, Dani opens up about her personal journey through multiple cancer battles and the strength she found in her Co-op family along the way.

Raised in a true Co-op family in Hardin County, Dani’s connection to agriculture runs deep, from her early days feeding livestock on the farm to her career serving farmers across West Tennessee. Her story ties perfectly into Co-op’s Feed Strong, Fight Strong campaign, which is supporting breast cancer awareness this October. Through this effort, ProTrition Feed is donating a portion of sales from specially marked Co-op and Cumberland Mills feed bags to the Susan G. Komen Foundation, a cause that holds special meaning for Dani and many within the Co-op system.

Tune in to Feeding Traditions to hear Dani’s inspiring story of courage, community, and hope, and learn how your feed purchases this month help make a difference.

Mike Richardson has dedicated more than 40 years to the Co-op system, starting in a temporary role at the fertilizer plant, moving into the warehouse and bagging room at the feed mill, and ultimately finishing his career as the LaVergne plant manager. Known for his integrity, leadership, and commitment to farmers, he has guided the LaVergne mills through decades of change while building lasting friendships along the way. This November, Mike will lay down his hard hat and step into retirement, leaving behind a legacy of hard work, loyalty, and service to Co-op. Tune into Feeding Traditions to hear Mike’s story.

Marty and Mark Tolley of Darden, Tennessee, are a father-and-son duo carrying on a family cattle tradition that began in the late 1940s. From Marty’s early start raising pigs with $20 earned picking cotton to today’s partnership in a 45,000-head Kansas feedyard, the Tolley family has built an operation rooted in hard work, faith, and generational values.

Now managing both their Henderson County herd and a growing beef business serving customers in more than 25 states, Marty and Mark share how family, farming, and Co-op have shaped their story—and how they’re preparing the next generation to carry it forward.